South-Eastern Asia: Breakfast Cereal Market 2022

Breakfast Cereal Market Size in South-Eastern Asia

In 2021, the Southeast Asian breakfast cereal market was finally on the rise to reach $X after two years of decline. The total consumption indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +X% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -X% against 2018 indices. The level of consumption peaked at $X in 2018; however, from 2019 to 2021, consumption stood at a somewhat lower figure.

Breakfast Cereal Production in South-Eastern Asia

In value terms, breakfast cereal production rose modestly to $X in 2021 estimated in export price. The total production indicated a remarkable increase from 2012 to 2021: its value increased at an average annual rate of +X% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -X% against 2018 indices. The pace of growth was the most pronounced in 2014 when the production volume increased by X% against the previous year. Over the period under review, production reached the maximum level at $X in 2018; however, from 2019 to 2021, production failed to regain momentum.

Breakfast Cereal Exports

Exports in South-Eastern Asia

For the third year in a row, South-Eastern Asia recorded growth in overseas shipments of breakfast cereals, which increased by X% to X tons in 2021. Total exports indicated a buoyant expansion from 2012 to 2021: its volume increased at an average annual rate of +X% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +X% against 2015 indices. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, breakfast cereal exports rose notably to $X in 2021. Total exports indicated a prominent increase from 2012 to 2021: its value increased at an average annual rate of +X% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +X% against 2015 indices. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Thailand was the largest exporting country with an export of around X tons, which finished at X% of total exports. Malaysia (X tons) held the second position in the ranking, distantly followed by Indonesia (X tons) and the Philippines (X tons). All these countries together took approx. X% share of total exports. Vietnam (X tons) followed a long way behind the leaders.

Exports from Thailand increased at an average annual rate of +X% from 2012 to 2021. At the same time, Malaysia (+X%) and Vietnam (+X%) displayed positive paces of growth. Moreover, Malaysia emerged as the fastest-growing exporter exported in South-Eastern Asia, with a CAGR of +X% from 2012-2021. By contrast, the Philippines (-X%) and Indonesia (-X%) illustrated a downward trend over the same period. Thailand (+X p.p.) and Malaysia (+X p.p.) significantly strengthened its position in terms of the total exports, while the Philippines and Indonesia saw its share reduced by -X% and -X% from 2012 to 2021, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Thailand ($X) remains the largest breakfast cereal supplier in South-Eastern Asia, comprising X% of total exports. The second position in the ranking was taken by Malaysia ($X), with a X% share of total exports. It was followed by Indonesia, with a X% share.

In Thailand, breakfast cereal exports increased at an average annual rate of +X% over the period from 2012-2021. The remaining exporting countries recorded the following average annual rates of exports growth: Malaysia (+X% per year) and Indonesia (-X% per year).

Export Prices by Country

In 2021, the export price in South-Eastern Asia amounted to $X per ton, waning by -X% against the previous year. Over the period under review, the export price showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when the export price increased by X%. As a result, the export price reached the peak level of $X per ton. From 2019 to 2021, the the export prices remained at a lower figure.

Average prices varied somewhat amongst the major exporting countries. In 2021, major exporting countries recorded the following prices: in Thailand ($X per ton) and the Philippines ($X per ton), while Malaysia ($X per ton) and Vietnam ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Indonesia (+X%), while the other leaders experienced more modest paces of growth.

Breakfast Cereal Imports

Imports in South-Eastern Asia

In 2021, approx. X tons of breakfast cereals were imported in South-Eastern Asia; increasing by X% on the previous year. Overall, imports enjoyed a remarkable increase. The most prominent rate of growth was recorded in 2017 with an increase of X% against the previous year. Over the period under review, imports attained the maximum in 2021 and are expected to retain growth in the near future.

In value terms, breakfast cereal imports expanded slightly to $X in 2021. Total imports indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +X% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +X% against 2012 indices. The most prominent rate of growth was recorded in 2017 with an increase of X% against the previous year. Over the period under review, imports attained the peak figure in 2021 and are expected to retain growth in the immediate term.

Imports by Country

The Philippines represented the major importing country with an import of around X tons, which resulted at X% of total imports. Thailand (X tons) held the second position in the ranking, followed by Malaysia (X tons), Singapore (X tons), Indonesia (X tons) and Vietnam (X tons). All these countries together held near X% share of total imports. Myanmar (X tons) followed a long way behind the leaders.

The Philippines was also the fastest-growing in terms of the breakfast cereals imports, with a CAGR of +X% from 2012 to 2021. At the same time, Vietnam (+X%), Indonesia (+X%), Thailand (+X%) and Malaysia (+X%) displayed positive paces of growth. By contrast, Singapore (-X%) and Myanmar (-X%) illustrated a downward trend over the same period. While the share of the Philippines (+X p.p.) increased significantly in terms of the total imports from 2012-2021, the share of Indonesia (-X p.p.), Myanmar (-X p.p.), Thailand (-X p.p.), Malaysia (-X p.p.) and Singapore (-X p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the Philippines ($X), Thailand ($X) and Singapore ($X) appeared to be the countries with the highest levels of imports in 2021, with a combined X% share of total imports.

The Philippines, with a CAGR of +X%, saw the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in South-Eastern Asia stood at $X per ton in 2021, which is down by -X% against the previous year. Overall, the import price showed a slight decrease. The pace of growth appeared the most rapid in 2013 an increase of X% against the previous year. As a result, import price attained the peak level of $X per ton. From 2014 to 2021, the import prices failed to regain momentum.

Prices varied noticeably by the country of destination: the country with the highest price was Singapore ($X per ton), while the Philippines ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Myanmar (+X%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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