South-Eastern Asia: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in South-Eastern Asia

In 2022, the Southeast Asian market for calendars and trade advertising material decreased by -3.4% to $X for the first time since 2016, thus ending a five-year rising trend. In general, consumption, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2017 when the market value increased by 9.5% against the previous year. The level of consumption peaked at $X in 2021, and then fell slightly in the following year.

Production of Calendars And Trade Advertising Material in South-Eastern Asia

In value terms, calendars and trade advertising material production rose modestly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +1.2% from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations being observed in certain years. The most prominent rate of growth was recorded in 2018 with an increase of 9.7% against the previous year. The level of production peaked at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

Exports of Calendars And Trade Advertising Material

Exports in South-Eastern Asia

In 2022, shipments abroad of calendars and trade advertising material was finally on the rise to reach X tons for the first time since 2015, thus ending a six-year declining trend. Over the period under review, exports, however, recorded a pronounced shrinkage. The pace of growth was the most pronounced in 2014 when exports increased by 52% against the previous year. Over the period under review, the exports hit record highs at X tons in 2015; however, from 2016 to 2022, the exports failed to regain momentum.

In value terms, calendars and trade advertising material exports rose notably to $X in 2022. In general, exports, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2014 when exports increased by 41% against the previous year. The level of export peaked at $X in 2015; however, from 2016 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

In 2022, Malaysia (X tons), Vietnam (X tons), Singapore (X tons) and Thailand (X tons) represented the key exporter of calendars and trade advertising material in South-Eastern Asia, creating 93% of total export. It was distantly followed by Indonesia (X tons), making up a 6.1% share of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the key exporting countries, was attained by Vietnam (with a CAGR of +8.0%), while the other leaders experienced mixed trends in the exports figures.

In value terms, Vietnam ($X), Malaysia ($X) and Thailand ($X) appeared to be the countries with the highest levels of exports in 2022, together accounting for 76% of total exports.

Vietnam, with a CAGR of +11.5%, saw the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in South-Eastern Asia stood at $X per ton in 2022, waning by -4.6% against the previous year. Export price indicated a pronounced increase from 2012 to 2022: its price increased at an average annual rate of +4.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, calendars and trade advertising material export price increased by +73.1% against 2016 indices. The most prominent rate of growth was recorded in 2021 when the export price increased by 22%. As a result, the export price reached the peak level of $X per ton, and then fell in the following year.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Thailand ($X per ton), while Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Indonesia (+14.2%), while the other leaders experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports in South-Eastern Asia

In 2022, overseas purchases of calendars and trade advertising material decreased by -22.3% to X tons for the first time since 2019, thus ending a two-year rising trend. In general, imports recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2014 when imports increased by 17% against the previous year. The volume of import peaked at X tons in 2021, and then contracted remarkably in the following year.

In value terms, calendars and trade advertising material imports shrank dramatically to $X in 2022. Total imports indicated a moderate expansion from 2012 to 2022: its value increased at an average annual rate of +4.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2020 when imports increased by 31% against the previous year. The level of import peaked at $X in 2021, and then shrank rapidly in the following year.

Imports by Country

Malaysia (X tons), Vietnam (X tons), Indonesia (X tons), Thailand (X tons) and Singapore (X tons) represented roughly 88% of total imports in 2022. It was distantly followed by Cambodia (X tons), comprising a 7.3% share of total imports. The Philippines (X tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for Cambodia (with a CAGR of +20.8%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Vietnam ($X), Thailand ($X) and Indonesia ($X) were the countries with the highest levels of imports in 2022, together comprising 72% of total imports.

In terms of the main importing countries, Vietnam, with a CAGR of +13.7%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in South-Eastern Asia amounted to $X per ton, remaining constant against the previous year. Import price indicated prominent growth from 2012 to 2022: its price increased at an average annual rate of +5.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, calendars and trade advertising material import price decreased by -7.5% against 2020 indices. The pace of growth appeared the most rapid in 2016 when the import price increased by 38% against the previous year. Over the period under review, import prices hit record highs at $X per ton in 2020; however, from 2021 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Vietnam ($X per ton), while Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Philippines (+10.7%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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