South-Eastern Asia: Microwave Oven Market 2025

Microwave Oven Market Size in South-Eastern Asia

In 2022, the Southeast Asian microwave oven market decreased by -11.8% to $X, falling for the fourth year in a row after four years of growth. The total consumption indicated a mild expansion from 2012 to 2022: its value increased at an average annual rate of +1.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -19.0% against 2018 indices. The level of consumption peaked at $X in 2018; however, from 2019 to 2022, consumption failed to regain momentum.

Microwave Oven Production in South-Eastern Asia

In value terms, microwave oven production totaled $X in 2022 estimated in export price. The total production indicated a prominent increase from 2012 to 2022: its value increased at an average annual rate of +5.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +1.0% against 2019 indices. The growth pace was the most rapid in 2015 with an increase of 38% against the previous year. The level of production peaked at $X in 2018; however, from 2019 to 2022, production remained at a lower figure.

Microwave Oven Exports

Exports in South-Eastern Asia

In 2022, after two years of growth, there was decline in overseas shipments of microwave ovens, when their volume decreased by -4.4% to X units. Over the period under review, exports, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 when exports increased by 17% against the previous year. Over the period under review, the exports reached the maximum at X units in 2021, and then contracted slightly in the following year.

In value terms, microwave oven exports dropped to $X in 2022. In general, exports, however, saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when exports increased by 26%. As a result, the exports attained the peak of $X, and then contracted in the following year.

Exports by Country

Malaysia was the major exporter of microwave ovens in South-Eastern Asia, with the volume of exports reaching X units, which was near 78% of total exports in 2022. It was distantly followed by Thailand (X units), mixing up a 21% share of total exports.

Malaysia was also the fastest-growing in terms of the microwave ovens exports, with a CAGR of +3.1% from 2012 to 2022. Thailand (-4.8%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Malaysia increased by +16 percentage points.

In value terms, Malaysia ($X) remains the largest microwave oven supplier in South-Eastern Asia, comprising 67% of total exports. The second position in the ranking was taken by Thailand ($X), with a 32% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value in Malaysia totaled +2.6%.

Export Prices by Country

In 2022, the export price in South-Eastern Asia amounted to $X per unit, waning by -1.8% against the previous year. Overall, the export price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 an increase of 19%. As a result, the export price reached the peak level of $X per unit. From 2019 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Thailand ($X per unit), while Malaysia totaled $X per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Thailand (+2.1%).

Microwave Oven Imports

Imports in South-Eastern Asia

For the fourth year in a row, South-Eastern Asia recorded growth in supplies from abroad of microwave ovens, which increased by 5.7% to X units in 2022. Over the period under review, imports, however, saw a deep setback. The most prominent rate of growth was recorded in 2021 with an increase of 10%. The volume of import peaked at X units in 2013; however, from 2014 to 2022, imports failed to regain momentum.

In value terms, microwave oven imports stood at $X in 2022. The total import value increased at an average annual rate of +3.4% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 when imports increased by 15%. The level of import peaked in 2022 and is expected to retain growth in years to come.

Imports by Country

In 2022, Thailand (X units), distantly followed by the Philippines (X units), Malaysia (X units), Vietnam (X units), Singapore (X units) and Indonesia (X units) were the largest importers of microwave ovens, together constituting 98% of total imports.

From 2012 to 2022, the biggest increases were recorded for the Philippines (with a CAGR of +9.8%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Thailand ($X) constitutes the largest market for imported microwave ovens in South-Eastern Asia, comprising 38% of total imports. The second position in the ranking was taken by the Philippines ($X), with a 17% share of total imports. It was followed by Vietnam, with a 13% share.

In Thailand, microwave oven imports increased at an average annual rate of +3.9% over the period from 2012-2022. The remaining importing countries recorded the following average annual rates of imports growth: the Philippines (+15.3% per year) and Vietnam (-0.1% per year).

Import Prices by Country

In 2022, the import price in South-Eastern Asia amounted to $X per unit, picking up by 2.1% against the previous year. Overall, the import price continues to indicate a remarkable increase. The pace of growth appeared the most rapid in 2014 an increase of 58% against the previous year. The level of import peaked at $X per unit in 2018; however, from 2019 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Indonesia ($X per unit), while the Philippines ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Thailand (+23.7%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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