South-Eastern Asia: Electric Hair Dryer Market 2025

Electric Hair Dryer Market Size in South-Eastern Asia

In 2021, the Southeast Asian electric hair dryer market decreased by less than 0.1% to $X, falling for the second year in a row after two years of growth. Over the period under review, consumption continues to indicate a strong expansion. Over the period under review, the market hit record highs at $X in 2019; however, from 2020 to 2021, consumption failed to regain momentum.

Electric Hair Dryer Production in South-Eastern Asia

In value terms, electric hair dryer production stood at $X in 2021 estimated in export price. The total production indicated a prominent expansion from 2012 to 2021: its value increased at an average annual rate of +5.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -1.2% against 2019 indices. The growth pace was the most rapid in 2019 with an increase of 16% against the previous year. As a result, production reached the peak level of $X. From 2020 to 2021, production growth failed to regain momentum.

Electric Hair Dryer Exports

Exports in South-Eastern Asia

Electric hair dryer exports rose remarkably to X units in 2021, with an increase of 8.7% compared with the previous year's figure. The total export volume increased at an average annual rate of +2.9% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2015 with an increase of 19%. Over the period under review, the exports reached the peak figure in 2021 and are likely to continue growth in the near future.

In value terms, electric hair dryer exports skyrocketed to $X in 2021. The total export value increased at an average annual rate of +3.7% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Malaysia was the main exporting country with an export of about X units, which accounted for 50% of total exports. Thailand (X units) held a 32% share (based on physical terms) of total exports, which put it in second place, followed by Singapore (11%) and Cambodia (6.8%).

From 2012 to 2021, the biggest increases were recorded for Cambodia (with a CAGR of +117.2%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Malaysia ($X) remains the largest electric hair dryer supplier in South-Eastern Asia, comprising 58% of total exports. The second position in the ranking was held by Thailand ($X), with a 26% share of total exports. It was followed by Singapore, with a 14% share.

From 2012 to 2021, the average annual growth rate of value in Malaysia totaled +4.1%. In the other countries, the average annual rates were as follows: Thailand (-1.7% per year) and Singapore (+26.3% per year).

Export Prices by Country

The export price in South-Eastern Asia stood at $X per unit in 2021, rising by 8.3% against the previous year. Overall, the export price showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2019 an increase of 23% against the previous year. As a result, the export price attained the peak level of $X per unit. From 2020 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Singapore ($X per unit), while Cambodia ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Singapore (+9.8%), while the other leaders experienced mixed trends in the export price figures.

Electric Hair Dryer Imports

Imports in South-Eastern Asia

After two years of decline, overseas purchases of electric hair dryers increased by 11% to X units in 2021. Total imports indicated a moderate expansion from 2012 to 2021: its volume increased at an average annual rate of +2.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports decreased by -27.4% against 2018 indices. The growth pace was the most rapid in 2014 with an increase of 31%. Over the period under review, imports reached the peak figure at X units in 2018; however, from 2019 to 2021, imports stood at a somewhat lower figure.

In value terms, electric hair dryer imports rose remarkably to $X in 2021. Over the period under review, imports showed a prominent expansion. The pace of growth was the most pronounced in 2017 with an increase of 53% against the previous year. The level of import peaked at $X in 2018; however, from 2019 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, Thailand (X units) was the major importer of electric hair dryers, achieving 41% of total imports. Singapore (X units) ranks second in terms of the total imports with a 23% share, followed by Malaysia (13%), Vietnam (10%) and Indonesia (6.1%). Myanmar (X units) and the Philippines (X units) followed a long way behind the leaders.

From 2012 to 2021, the biggest increases were recorded for Myanmar (with a CAGR of +21.5%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Singapore ($X), Thailand ($X) and Vietnam ($X) constituted the countries with the highest levels of imports in 2021, with a combined 70% share of total imports. These countries were followed by Indonesia, Malaysia, the Philippines and Myanmar, which together accounted for a further 29%.

The Philippines, with a CAGR of +20.1%, recorded the highest rates of growth with regard to the value of imports, in terms of the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in South-Eastern Asia stood at $X per unit in 2021, picking up by 2.4% against the previous year. Import price indicated strong growth from 2012 to 2021: its price increased at an average annual rate of +6.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, electric hair dryer import price increased by +10.9% against 2017 indices. The growth pace was the most rapid in 2017 an increase of 31% against the previous year. The level of import peaked in 2021 and is likely to continue growth in years to come.

Prices varied noticeably country of destination: the country with the highest price was the Philippines ($X per unit), while Myanmar ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Philippines (+30.1%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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