South-Eastern Asia: Smoothing Iron Market 2025

Smoothing Iron Market Size in South-Eastern Asia

In 2021, the Southeast Asian smoothing iron market increased by 14% to $X for the first time since 2016, thus ending a four-year declining trend. Overall, consumption, however, saw a noticeable downturn. As a result, consumption attained the peak level of $X. From 2017 to 2021, the growth of the market remained at a lower figure.

Smoothing Iron Production in South-Eastern Asia

In value terms, smoothing iron production rose remarkably to $X in 2021 estimated in export price. Over the period under review, production, however, recorded a pronounced shrinkage. The most prominent rate of growth was recorded in 2016 when the production volume increased by 22% against the previous year. As a result, production attained the peak level of $X. From 2017 to 2021, production growth remained at a somewhat lower figure.

Smoothing Iron Exports

Exports in South-Eastern Asia

In 2021, exports of electric smoothing irons in South-Eastern Asia fell to X units, shrinking by -10.4% compared with 2020. Over the period under review, exports recorded a abrupt setback. The growth pace was the most rapid in 2017 with an increase of 13%. The volume of export peaked at X units in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

In value terms, smoothing iron exports stood at $X in 2021. Overall, exports faced a abrupt decline. The pace of growth was the most pronounced in 2017 when exports increased by 15% against the previous year. The level of export peaked at $X in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Indonesia dominates exports structure, accounting for X units, which was near 76% of total exports in 2021. Singapore (X units) took the second position in the ranking, followed by Myanmar (X units) and Malaysia (X units). All these countries together held near 21% share of total exports. Thailand (X units) took a little share of total exports.

From 2012 to 2021, average annual rates of growth with regard to smoothing iron exports from Indonesia stood at -4.7%. At the same time, Myanmar (+60.7%) displayed positive paces of growth. Moreover, Myanmar emerged as the fastest-growing exporter exported in South-Eastern Asia, with a CAGR of +60.7% from 2012-2021. Thailand experienced a relatively flat trend pattern. By contrast, Malaysia (-17.8%) and Singapore (-31.2%) illustrated a downward trend over the same period. Indonesia (+49 p.p.), Myanmar (+6 p.p.) and Thailand (+2 p.p.) significantly strengthened its position in terms of the total exports, while Malaysia and Singapore saw its share reduced by -1.8% and -55.7% from 2012 to 2021, respectively.

In value terms, Indonesia ($X) remains the largest smoothing iron supplier in South-Eastern Asia, comprising 86% of total exports. The second position in the ranking was taken by Singapore ($X), with a 4.9% share of total exports. It was followed by Malaysia, with a 4.6% share.

In Indonesia, smoothing iron exports contracted by an average annual rate of -6.8% over the period from 2012-2021. The remaining exporting countries recorded the following average annual rates of exports growth: Singapore (-33.5% per year) and Malaysia (-11.1% per year).

Export Prices by Country

The export price in South-Eastern Asia stood at $X per unit in 2021, rising by 16% against the previous year. Over the last nine-year period, it increased at an average annual rate of +1.8%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Indonesia ($X per unit), while Singapore ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Myanmar (+29.0%), while the other leaders experienced more modest paces of growth.

Smoothing Iron Imports

Imports in South-Eastern Asia

In 2021, after four years of decline, there was significant growth in supplies from abroad of electric smoothing irons, when their volume increased by 12% to X units. In general, imports, however, saw a deep contraction. The most prominent rate of growth was recorded in 2015 when imports increased by 36% against the previous year. Over the period under review, imports hit record highs at X units in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

In value terms, smoothing iron imports skyrocketed to $X in 2021. Overall, imports, however, faced a abrupt curtailment. The most prominent rate of growth was recorded in 2016 when imports increased by 52% against the previous year. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2021, imports remained at a lower figure.

Imports by Country

The countries with the highest levels of smoothing iron imports in 2021 were Vietnam (X units), Thailand (X units) and Singapore (X units), together accounting for 72% of total import. Indonesia (X units) took the next position in the ranking, followed by Malaysia (X units). All these countries together held approx. 23% share of total imports. Myanmar (X units) and the Philippines (X units) took a relatively small share of total imports.

From 2012 to 2021, the biggest increases were recorded for Indonesia (with a CAGR of +21.4%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest smoothing iron importing markets in South-Eastern Asia were Indonesia ($X), Vietnam ($X) and Singapore ($X), with a combined 77% share of total imports.

Indonesia, with a CAGR of +24.6%, saw the highest rates of growth with regard to the value of imports, among the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the import price in South-Eastern Asia amounted to $X per unit, growing by 4.3% against the previous year. Overall, the import price, however, showed a mild downturn. The most prominent rate of growth was recorded in 2019 when the import price increased by 25% against the previous year. As a result, import price attained the peak level of $X per unit. From 2020 to 2021, the import prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2021, amid the top importers, the country with the highest price was Indonesia ($X per unit), while Myanmar ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Philippines (+16.6%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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