South-Eastern Asia: Hair Curler Market 2025

Hair Curler Market Size in South-Eastern Asia

The Southeast Asian hair curler market soared to $X in 2022, jumping by 92% against the previous year. In general, consumption showed a significant expansion. As a result, consumption attained the peak level and is likely to continue growth in the immediate term.

Hair Curler Production in South-Eastern Asia

In value terms, hair curler production expanded rapidly to $X in 2022 estimated in export price. Over the period under review, production saw a significant increase. The most prominent rate of growth was recorded in 2018 when the production volume increased by 800%. The level of production peaked at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

Hair Curler Exports

Exports in South-Eastern Asia

In 2022, shipments abroad of hair curlers and curling tongs decreased by -11% to X units, falling for the second consecutive year after six years of growth. In general, exports, however, enjoyed a significant expansion. The pace of growth appeared the most rapid in 2019 when exports increased by 227% against the previous year. The volume of export peaked at X units in 2020; however, from 2021 to 2022, the exports stood at a somewhat lower figure.

In value terms, hair curler exports skyrocketed to $X in 2022. Over the period under review, exports, however, showed significant growth. The pace of growth appeared the most rapid in 2019 with an increase of 304%. The level of export peaked in 2022 and is likely to see steady growth in the near future.

Exports by Country

Malaysia was the main exporting country with an export of about X units, which accounted for 73% of total exports. The Philippines (X units) took the second position in the ranking, distantly followed by Thailand (X units). All these countries together held near 23% share of total exports. Singapore (X units) held a relatively small share of total exports.

From 2012 to 2022, average annual rates of growth with regard to hair curler exports from Malaysia stood at +85.2%. At the same time, the Philippines (+164.0%) and Singapore (+4.7%) displayed positive paces of growth. Moreover, the Philippines emerged as the fastest-growing exporter exported in South-Eastern Asia, with a CAGR of +164.0% from 2012-2022. By contrast, Thailand (-5.2%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Malaysia and the Philippines increased by +72 and +15 percentage points, respectively.

In value terms, Malaysia ($X) remains the largest hair curler supplier in South-Eastern Asia, comprising 70% of total exports. The second position in the ranking was held by the Philippines ($X), with a 21% share of total exports. It was followed by Singapore, with a 6.6% share.

In Malaysia, hair curler exports increased at an average annual rate of +99.0% over the period from 2012-2022. In the other countries, the average annual rates were as follows: the Philippines (+201.0% per year) and Singapore (+22.7% per year).

Export Prices by Country

In 2022, the export price in South-Eastern Asia amounted to $X per unit, increasing by 40% against the previous year. Overall, the export price saw resilient growth. The growth pace was the most rapid in 2018 an increase of 65%. Over the period under review, the export prices attained the maximum in 2022 and is expected to retain growth in the immediate term.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Singapore ($X per unit), while Thailand ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Singapore (+17.2%), while the other leaders experienced more modest paces of growth.

Hair Curler Imports

Imports in South-Eastern Asia

In 2022, approx. X units of hair curlers and curling tongs were imported in South-Eastern Asia; picking up by 6.9% on the previous year's figure. Over the period under review, imports continue to indicate a buoyant increase. The most prominent rate of growth was recorded in 2017 when imports increased by 28%. The volume of import peaked in 2022 and is likely to see gradual growth in the immediate term.

In value terms, hair curler imports soared to $X in 2022. Overall, imports showed significant growth. The pace of growth appeared the most rapid in 2019 when imports increased by 118%. The level of import peaked in 2022 and is expected to retain growth in the near future.

Imports by Country

In 2022, Thailand (X units) and Vietnam (X units) represented the main importers of hair curlers and curling tongs in South-Eastern Asia, together creating 66% of total imports. Malaysia (X units) ranks next in terms of the total imports with a 13% share, followed by Singapore (9.5%) and Indonesia (6.2%). The Philippines (X units) followed a long way behind the leaders.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main importing countries, was attained by Vietnam (with a CAGR of +61.1%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Singapore ($X) constitutes the largest market for imported hair curlers and curling tongs in South-Eastern Asia, comprising 47% of total imports. The second position in the ranking was taken by Thailand ($X), with a 16% share of total imports. It was followed by Vietnam, with a 14% share.

From 2012 to 2022, the average annual rate of growth in terms of value in Singapore totaled +34.9%. In the other countries, the average annual rates were as follows: Thailand (+12.2% per year) and Vietnam (+56.1% per year).

Import Prices by Country

In 2022, the import price in South-Eastern Asia amounted to $X per unit, jumping by 60% against the previous year. Over the period under review, the import price showed a buoyant expansion. The most prominent rate of growth was recorded in 2019 when the import price increased by 80%. Over the period under review, import prices reached the maximum in 2022 and is likely to see steady growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Singapore ($X per unit), while Thailand ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Philippines (+26.5%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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