South-Eastern Asia: Headphone Market 2024

Headphone Market Size in South-Eastern Asia

The Southeast Asian headphone market shrank dramatically to $X in 2022, which is down by -20.6% against the previous year. Overall, consumption, however, posted tangible growth. Over the period under review, the market attained the maximum level at $X in 2019; however, from 2020 to 2022, consumption remained at a lower figure.

Headphone Production in South-Eastern Asia

In value terms, headphone production dropped rapidly to $X in 2022 estimated in export price. Overall, production, however, enjoyed a notable expansion. The pace of growth appeared the most rapid in 2018 with an increase of 68% against the previous year. Over the period under review, production attained the peak level at $X in 2019; however, from 2020 to 2022, production failed to regain momentum.

Headphone Exports

Exports in South-Eastern Asia

In 2022, overseas shipments of headphones were finally on the rise to reach X units after two years of decline. Over the period under review, exports enjoyed a significant expansion. Over the period under review, the exports hit record highs at X units in 2019; however, from 2020 to 2022, the exports failed to regain momentum.

In value terms, headphone exports soared to $X in 2022. Overall, exports continue to indicate a prominent expansion. The level of export peaked at $X in 2020; however, from 2021 to 2022, the exports remained at a lower figure.

Exports by Country

Vietnam prevails in exports structure, recording X units, which was approx. 84% of total exports in 2022. It was distantly followed by Malaysia (X units), committing a 5.9% share of total exports. Singapore (X units), Myanmar (X units) and Thailand (X units) took a relatively small share of total exports.

From 2012 to 2022, average annual rates of growth with regard to headphone exports from Vietnam stood at +32.8%. At the same time, Myanmar (+121.3%), Malaysia (+16.5%), Thailand (+6.1%) and Singapore (+4.2%) displayed positive paces of growth. Moreover, Myanmar emerged as the fastest-growing exporter exported in South-Eastern Asia, with a CAGR of +121.3% from 2012-2022. From 2012 to 2022, the share of Vietnam and Myanmar increased by +36 and +3.3 percentage points, respectively.

In value terms, Vietnam ($X) remains the largest headphone supplier in South-Eastern Asia, comprising 66% of total exports. The second position in the ranking was held by Malaysia ($X), with a 15% share of total exports. It was followed by Singapore, with a 12% share.

From 2012 to 2022, the average annual growth rate of value in Vietnam amounted to +16.7%. In the other countries, the average annual rates were as follows: Malaysia (+24.2% per year) and Singapore (+22.9% per year).

Export Prices by Country

In 2022, the export price in South-Eastern Asia amounted to $X per unit, falling by -53.1% against the previous year. In general, the export price recorded a deep setback. The growth pace was the most rapid in 2021 an increase of 74% against the previous year. The level of export peaked at $X per unit in 2013; however, from 2014 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Singapore ($X per unit), while Myanmar ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Singapore (+18.0%), while the other leaders experienced mixed trends in the export price figures.

Headphone Imports

Imports in South-Eastern Asia

In 2022, the amount of headphones imported in South-Eastern Asia amounted to X units, stabilizing at 2021. Overall, imports, however, continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 when imports increased by 50%. The volume of import peaked at X units in 2019; however, from 2020 to 2022, imports failed to regain momentum.

In value terms, headphone imports fell to $X in 2022. In general, imports showed prominent growth. The pace of growth was the most pronounced in 2019 with an increase of 72% against the previous year. Over the period under review, imports reached the peak figure at $X in 2021, and then dropped in the following year.

Imports by Country

Singapore was the largest importer of headphones in South-Eastern Asia, with the volume of imports amounting to X units, which was near 41% of total imports in 2022. Vietnam (X units) held a 23% share (based on physical terms) of total imports, which put it in second place, followed by the Philippines (13%), Thailand (10%), Myanmar (5.7%) and Indonesia (4.8%).

From 2012 to 2022, the biggest increases were recorded for Myanmar (with a CAGR of +75.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Singapore ($X) constitutes the largest market for imported headphones in South-Eastern Asia, comprising 50% of total imports. The second position in the ranking was taken by Thailand ($X), with a 21% share of total imports. It was followed by Indonesia, with an 11% share.

From 2012 to 2022, the average annual growth rate of value in Singapore amounted to +17.8%. In the other countries, the average annual rates were as follows: Thailand (+20.2% per year) and Indonesia (+11.0% per year).

Import Prices by Country

The import price in South-Eastern Asia stood at $X per unit in 2022, with a decrease of -3.8% against the previous year. In general, the import price, however, continues to indicate prominent growth. The growth pace was the most rapid in 2016 an increase of 39%. Over the period under review, import prices reached the peak figure at $X per unit in 2021, and then fell modestly in the following year.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Indonesia ($X per unit), while Myanmar ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Philippines (+13.3%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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