South-Eastern Asia: Market for Non-Soap Surface-Active Washing and Cleaning Preparations 2025

Market Size for Non-Soap Surface-Active Washing and Cleaning Preparations in South-Eastern Asia

In 2021, the Southeast Asian market for non-soap surface-active washing and cleaning preparations decreased by -7.6% to $X for the first time since 2016, thus ending a four-year rising trend. The total consumption indicated tangible growth from 2012 to 2021: its value increased at an average annual rate of +3.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +39.7% against 2016 indices. The level of consumption peaked at $X in 2020, and then shrank in the following year.

Production of Non-Soap Surface-Active Washing and Cleaning Preparations in South-Eastern Asia

In value terms, production of non-soap surface-active washing and cleaning preparations shrank to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +2.9% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth was the most pronounced in 2019 when the production volume increased by 22% against the previous year. The level of production peaked at $X in 2020, and then dropped in the following year.

Exports of Non-Soap Surface-Active Washing and Cleaning Preparations

Exports in South-Eastern Asia

In 2021, the amount of non-soap surface-active washing and cleaning preparations exported in South-Eastern Asia was estimated at X tons, surging by 4.9% compared with 2020 figures. The total export volume increased at an average annual rate of +4.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2014 when exports increased by 17%. Over the period under review, the exports of attained the maximum in 2021 and are likely to see steady growth in the near future.

In value terms, exports of non-soap surface-active washing and cleaning preparations soared to $X in 2021. The total export value increased at an average annual rate of +3.9% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Indonesia (X tons) and Thailand (X tons) represented the largest exporters of non-soap surface-active washing and cleaning preparations in 2021, resulting at near 28% and 27% of total exports, respectively. It was distantly followed by Malaysia (X tons), Vietnam (X tons) and Singapore (X tons), together comprising a 44% share of total exports. The Philippines (X tons) took a minor share of total exports.

From 2012 to 2021, the biggest increases were recorded for Vietnam (with a CAGR of +8.2%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest non-soap surface-active washing and cleaning preparations supplying countries in South-Eastern Asia were Thailand ($X), Singapore ($X) and Indonesia ($X), together comprising 63% of total exports. Malaysia, Vietnam and the Philippines lagged somewhat behind, together comprising a further 37%.

Vietnam, with a CAGR of +9.1%, recorded the highest growth rate of the value of exports, among the main exporting countries over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The export price in South-Eastern Asia stood at $X per ton in 2021, with an increase of 11% against the previous year. Overall, the export price, however, recorded a relatively flat trend pattern. Over the period under review, the export prices reached the maximum at $X per ton in 2012; however, from 2013 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was Singapore ($X per ton), while Indonesia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Philippines (+6.5%), while the other leaders experienced mixed trends in the export price figures.

Imports of Non-Soap Surface-Active Washing and Cleaning Preparations

Imports in South-Eastern Asia

In 2021, the amount of non-soap surface-active washing and cleaning preparations imported in South-Eastern Asia expanded markedly to X tons, growing by 6.5% on 2020. Total imports indicated a prominent increase from 2012 to 2021: its volume increased at an average annual rate of +7.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +86.1% against 2012 indices. The pace of growth was the most pronounced in 2017 when imports increased by 11% against the previous year. The volume of import peaked in 2021 and is likely to see steady growth in years to come.

In value terms, imports of non-soap surface-active washing and cleaning preparations amounted to $X in 2021. Total imports indicated a prominent expansion from 2012 to 2021: its value increased at an average annual rate of +5.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +62.9% against 2012 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

Malaysia (X tons), Vietnam (X tons), the Philippines (X tons), Singapore (X tons), Thailand (X tons), Indonesia (X tons), Cambodia (X tons) and Myanmar (X tons) represented roughly 94% of total imports in 2021.

From 2012 to 2021, the biggest increases were recorded for Myanmar (with a CAGR of +48.7%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest non-soap surface-active washing and cleaning preparations importing markets in South-Eastern Asia were Vietnam ($X), Thailand ($X) and Malaysia ($X), with a combined 54% share of total imports. Singapore, Indonesia, the Philippines, Cambodia and Myanmar lagged somewhat behind, together accounting for a further 43%.

In terms of the main importing countries, Myanmar, with a CAGR of +29.0%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in South-Eastern Asia stood at $X per ton in 2021, picking up by 5.7% against the previous year. Over the period under review, the import price, however, continues to indicate a slight shrinkage. Over the period under review, import prices attained the maximum at $X per ton in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Thailand ($X per ton), while Myanmar ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Cambodia (+2.1%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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