South-Eastern Asia: Playing Cards Market 2024

Playing Cards Market Size in South-Eastern Asia

In 2022, the Southeast Asian playing cards market increased by 17% to $X for the first time since 2019, thus ending a two-year declining trend. The total consumption indicated slight growth from 2012 to 2022: its value increased at an average annual rate of +1.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market attained the maximum level at $X in 2019; however, from 2020 to 2022, consumption remained at a lower figure.

Playing Cards Production in South-Eastern Asia

In value terms, playing cards production dropped modestly to $X in 2022 estimated in export price. Overall, production continues to indicate a prominent increase. The pace of growth appeared the most rapid in 2019 when the production volume increased by 160%. As a result, production reached the peak level of $X. From 2020 to 2022, production growth failed to regain momentum.

Playing Cards Exports

Exports in South-Eastern Asia

In 2022, the amount of playing cards exported in South-Eastern Asia surged to X tons, with an increase of 29% on 2021 figures. Overall, exports recorded strong growth. The most prominent rate of growth was recorded in 2019 with an increase of 146%. Over the period under review, the exports hit record highs in 2022 and are expected to retain growth in the near future.

In value terms, playing cards exports totaled $X in 2022. Over the period under review, exports saw a significant increase. The growth pace was the most rapid in 2019 with an increase of 190% against the previous year. The level of export peaked in 2022 and is likely to see gradual growth in the immediate term.

Exports by Country

Singapore dominates exports structure, amounting to X tons, which was near 88% of total exports in 2022. It was distantly followed by Malaysia (X tons), comprising a 6.4% share of total exports. Vietnam (X tons) and Indonesia (X tons) took a little share of total exports.

Singapore was also the fastest-growing in terms of the playing cards exports, with a CAGR of +18.3% from 2012 to 2022. At the same time, Vietnam (+18.0%), Malaysia (+13.1%) and Indonesia (+4.7%) displayed positive paces of growth. Singapore (+11 p.p.) significantly strengthened its position in terms of the total exports, while Malaysia and Indonesia saw its share reduced by -2.4% and -3.7% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Singapore ($X) remains the largest playing cards supplier in South-Eastern Asia, comprising 89% of total exports. The second position in the ranking was taken by Malaysia ($X), with a 7.5% share of total exports. It was followed by Vietnam, with a 2.8% share.

From 2012 to 2022, the average annual rate of growth in terms of value in Singapore totaled +23.4%. In the other countries, the average annual rates were as follows: Malaysia (+22.6% per year) and Vietnam (+22.3% per year).

Export Prices by Country

In 2022, the export price in South-Eastern Asia amounted to $X per ton, dropping by -21% against the previous year. Over the period under review, the export price, however, continues to indicate notable growth. The growth pace was the most rapid in 2018 when the export price increased by 81%. Over the period under review, the export prices hit record highs at $X per ton in 2021, and then declined sharply in the following year.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Malaysia ($X per ton), while Indonesia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Indonesia (+9.2%), while the other leaders experienced more modest paces of growth.

Playing Cards Imports

Imports in South-Eastern Asia

In 2022, purchases abroad of playing cards increased by 3.7% to X tons, rising for the second year in a row after two years of decline. Over the period under review, imports saw strong growth. The pace of growth appeared the most rapid in 2016 when imports increased by 67% against the previous year. The volume of import peaked at X tons in 2018; however, from 2019 to 2022, imports remained at a lower figure.

In value terms, playing cards imports soared to $X in 2022. Overall, imports showed a relatively flat trend pattern. The growth pace was the most rapid in 2018 when imports increased by 96% against the previous year. The level of import peaked at $X in 2019; however, from 2020 to 2022, imports failed to regain momentum.

Imports by Country

Indonesia prevails in imports structure, reaching X tons, which was approx. 84% of total imports in 2022. It was distantly followed by Singapore (X tons), creating a 7.2% share of total imports. The Philippines (X tons) and Thailand (X tons) held a relatively small share of total imports.

Indonesia was also the fastest-growing in terms of the playing cards imports, with a CAGR of +16.6% from 2012 to 2022. At the same time, Thailand (+12.7%) and the Philippines (+1.0%) displayed positive paces of growth. By contrast, Singapore (-4.3%) illustrated a downward trend over the same period. Indonesia (+44 p.p.) significantly strengthened its position in terms of the total imports, while the Philippines and Singapore saw its share reduced by -2.9% and -17.1% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Singapore ($X) constitutes the largest market for imported playing cards in South-Eastern Asia, comprising 47% of total imports. The second position in the ranking was taken by the Philippines ($X), with a 19% share of total imports. It was followed by Indonesia, with a 12% share.

In Singapore, playing cards imports expanded at an average annual rate of +2.1% over the period from 2012-2022. In the other countries, the average annual rates were as follows: the Philippines (+12.1% per year) and Indonesia (+10.6% per year).

Import Prices by Country

The import price in South-Eastern Asia stood at $X per ton in 2022, with an increase of 27% against the previous year. Over the period under review, the import price, however, showed a abrupt setback. Over the period under review, import prices hit record highs at $X per ton in 2012; however, from 2013 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was the Philippines ($X per ton), while Indonesia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Philippines (+11.0%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :