South-Eastern Asia: Shaving Preparations Market 2025

Shaving Preparations Market Size in South-Eastern Asia

The Southeast Asian shaving preparations market contracted to $X in 2021, reducing by -3.5% against the previous year. The total consumption indicated tangible growth from 2012 to 2021: its value increased at an average annual rate of +3.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +4.5% against 2019 indices. The level of consumption peaked at $X in 2016; however, from 2017 to 2021, consumption failed to regain momentum.

Shaving Preparations Production in South-Eastern Asia

In value terms, shaving preparations production reached $X in 2021 estimated in export price. The total production indicated a temperate expansion from 2012 to 2021: its value increased at an average annual rate of +4.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -16.5% against 2016 indices. The growth pace was the most rapid in 2016 when the production volume increased by 43% against the previous year. As a result, production attained the peak level of $X. From 2017 to 2021, production growth remained at a somewhat lower figure.

Shaving Preparations Exports

Exports in South-Eastern Asia

In 2021, overseas shipments of pre-shave, shaving and after-shave preparations (excluding soap in blocks) decreased by less than 0.1% to X tons, falling for the second consecutive year after four years of growth. Overall, exports, however, continue to indicate buoyant growth. The growth pace was the most rapid in 2013 with an increase of 92% against the previous year. Over the period under review, the exports attained the peak figure at X tons in 2019; however, from 2020 to 2021, the exports failed to regain momentum.

In value terms, shaving preparations exports amounted to $X in 2021. Total exports indicated resilient growth from 2012 to 2021: its value increased at an average annual rate of +10.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -5.5% against 2018 indices. The growth pace was the most rapid in 2013 when exports increased by 94%. Over the period under review, the exports attained the peak figure at $X in 2018; however, from 2019 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Thailand was the main exporter of pre-shave, shaving and after-shave preparations (excluding soap in blocks) in South-Eastern Asia, with the volume of exports amounting to X tons, which was approx. 77% of total exports in 2021. Singapore (X tons) took the second position in the ranking, distantly followed by Vietnam (X tons). All these countries together held near 20% share of total exports. Indonesia (X tons) followed a long way behind the leaders.

From 2012 to 2021, average annual rates of growth with regard to shaving preparations exports from Thailand stood at +13.9%. At the same time, Singapore (+15.6%) and Vietnam (+7.2%) displayed positive paces of growth. Moreover, Singapore emerged as the fastest-growing exporter exported in South-Eastern Asia, with a CAGR of +15.6% from 2012-2021. By contrast, Indonesia (-11.3%) illustrated a downward trend over the same period. While the share of Thailand (+13 p.p.) and Singapore (+3.9 p.p.) increased significantly in terms of the total exports from 2012-2021, the share of Vietnam (-2.5 p.p.) and Indonesia (-12.9 p.p.) displayed negative dynamics.

In value terms, Thailand ($X) remains the largest shaving preparations supplier in South-Eastern Asia, comprising 68% of total exports. The second position in the ranking was taken by Singapore ($X), with a 22% share of total exports. It was followed by Vietnam, with an 8.3% share.

In Thailand, shaving preparations exports increased at an average annual rate of +11.8% over the period from 2012-2021. In the other countries, the average annual rates were as follows: Singapore (+16.8% per year) and Vietnam (+5.7% per year).

Export Prices by Country

The export price in South-Eastern Asia stood at $X per ton in 2021, with an increase of 4.8% against the previous year. In general, the export price, however, saw a slight reduction. The most prominent rate of growth was recorded in 2014 an increase of 7.8% against the previous year. As a result, the export price attained the peak level of $X per ton. From 2015 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Singapore ($X per ton), while Indonesia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Singapore (+1.0%), while the other leaders experienced a decline in the export price figures.

Shaving Preparations Imports

Imports in South-Eastern Asia

In 2021, overseas purchases of pre-shave, shaving and after-shave preparations (excluding soap in blocks) decreased by -3.7% to X tons, falling for the fifth year in a row after two years of growth. Total imports indicated a mild expansion from 2012 to 2021: its volume increased at an average annual rate of +1.1% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports decreased by -33.6% against 2016 indices. The growth pace was the most rapid in 2015 when imports increased by 45% against the previous year. The volume of import peaked at X tons in 2016; however, from 2017 to 2021, imports remained at a lower figure.

In value terms, shaving preparations imports reduced to $X in 2021. In general, imports, however, recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2015 with an increase of 51% against the previous year. The level of import peaked at $X in 2016; however, from 2017 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, Singapore (X tons), distantly followed by Vietnam (X tons), Malaysia (X tons), the Philippines (X tons), Indonesia (X tons) and Thailand (X tons) were the largest importers of pre-shave, shaving and after-shave preparations (excluding soap in blocks), together comprising 98% of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the key importing countries, was attained by Vietnam (with a CAGR of +27.3%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Singapore ($X), Vietnam ($X) and Thailand ($X) were the countries with the highest levels of imports in 2021, together comprising 75% of total imports.

Among the main importing countries, Vietnam, with a CAGR of +26.3%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in South-Eastern Asia stood at $X per ton in 2021, rising by 2.2% against the previous year. Over the period under review, the import price, however, recorded a relatively flat trend pattern. The growth pace was the most rapid in 2017 an increase of 8.7% against the previous year. As a result, import price attained the peak level of $X per ton. From 2018 to 2021, the import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Thailand ($X per ton), while Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Philippines (+7.0%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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