South-Eastern Asia: Soft Drink Market 2024

Soft Drink Market Size in South-Eastern Asia

The Southeast Asian soft drink market rose markedly to $X in 2021, increasing by 8.3% against the previous year. The market value increased at an average annual rate of +2.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The level of consumption peaked at $X in 2019; however, from 2020 to 2021, consumption stood at a somewhat lower figure.

Soft Drink Production in South-Eastern Asia

In value terms, soft drink production stood at $X in 2021 estimated in export price. The total output value increased at an average annual rate of +2.7% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2018 when the production volume increased by 24%. The level of production peaked at $X in 2019; however, from 2020 to 2021, production stood at a somewhat lower figure.

Soft Drink Exports

Exports in South-Eastern Asia

After two years of growth, shipments abroad of soft drinks decreased by -18.9% to X litres in 2021. Overall, exports, however, enjoyed a strong expansion. The most prominent rate of growth was recorded in 2014 with an increase of 36% against the previous year. Over the period under review, the exports hit record highs at X litres in 2020, and then contracted rapidly in the following year.

In value terms, soft drink exports expanded to $X in 2021. Total exports indicated a strong expansion from 2012 to 2021: its value increased at an average annual rate of +8.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -3.8% against 2019 indices. The pace of growth appeared the most rapid in 2014 when exports increased by 22%. Over the period under review, the exports attained the maximum at $X in 2019; however, from 2020 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Thailand was the main exporter of soft drinks in South-Eastern Asia, with the volume of exports resulting at X litres, which was near 64% of total exports in 2021. Malaysia (X litres) took the second position in the ranking, distantly followed by Lao People's Democratic Republic (X litres). All these countries together held approx. 26% share of total exports. Vietnam (X litres), Indonesia (X litres) and Singapore (X litres) followed a long way behind the leaders.

Exports from Thailand increased at an average annual rate of +14.0% from 2012 to 2021. At the same time, Lao People's Democratic Republic (+30.5%), Vietnam (+11.9%), Indonesia (+6.1%) and Malaysia (+3.5%) displayed positive paces of growth. Moreover, Lao People's Democratic Republic emerged as the fastest-growing exporter exported in South-Eastern Asia, with a CAGR of +30.5% from 2012-2021. By contrast, Singapore (-7.5%) illustrated a downward trend over the same period. Thailand (+16 p.p.) and Lao People's Democratic Republic (+7.1 p.p.) significantly strengthened its position in terms of the total exports, while Indonesia, Singapore and Malaysia saw its share reduced by -1.5%, -6% and -13.9% from 2012 to 2021, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Thailand ($X) remains the largest soft drink supplier in South-Eastern Asia, comprising 67% of total exports. The second position in the ranking was held by Malaysia ($X), with a 13% share of total exports. It was followed by Lao People's Democratic Republic, with a 9.3% share.

From 2012 to 2021, the average annual rate of growth in terms of value in Thailand stood at +10.2%. In the other countries, the average annual rates were as follows: Malaysia (+0.4% per year) and Lao People's Democratic Republic (+23.9% per year).

Export Prices by Country

In 2021, the export price in South-Eastern Asia amounted to $X per litre, increasing by 26% against the previous year. In general, the export price, however, saw a noticeable downturn. The most prominent rate of growth was recorded in 2018 an increase of 29%. The level of export peaked at $X per litre in 2012; however, from 2013 to 2021, the export prices failed to regain momentum.

Prices varied noticeably country of origin: the country with the highest price was Singapore ($X per litre), while Malaysia ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Vietnam (+2.7%), while the other leaders experienced mixed trends in the export price figures.

Soft Drink Imports

Imports in South-Eastern Asia

In 2021, purchases abroad of soft drinks was finally on the rise to reach X litres after two years of decline. Over the period under review, imports continue to indicate a remarkable increase. The pace of growth was the most pronounced in 2017 with an increase of 61%. The volume of import peaked in 2021 and is likely to see gradual growth in the immediate term.

In value terms, soft drink imports skyrocketed to $X in 2021. In general, imports recorded resilient growth. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

Vietnam (X litres), Cambodia (X litres) and Singapore (X litres) represented roughly 71% of total imports in 2021. Indonesia (X litres) held a 6.3% share (based on physical terms) of total imports, which put it in second place, followed by the Philippines (5.6%) and Lao People's Democratic Republic (5%). Myanmar (X litres) took a little share of total imports.

From 2012 to 2021, the biggest increases were in Vietnam (with a CAGR of +49.4%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest soft drink importing markets in South-Eastern Asia were Vietnam ($X), Cambodia ($X) and Singapore ($X), together accounting for 74% of total imports.

Vietnam, with a CAGR of +49.8%, saw the highest rates of growth with regard to the value of imports, in terms of the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the import price in South-Eastern Asia amounted to $X per litre, with an increase of 14% against the previous year. Over the last nine-year period, it increased at an average annual rate of +1.3%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably country of destination: the country with the highest price was Cambodia ($X per litre), while Singapore ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Cambodia (+5.9%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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