South-Eastern Asia: Toothpaste Market 2024

Toothpaste Market Size in South-Eastern Asia

For the third consecutive year, the Southeast Asian toothpaste market recorded decline in sales value, which decreased by -0.2% to $X in 2021. The market value increased at an average annual rate of +1.9% over the period from 2012 to 2021; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being observed throughout the analyzed period. As a result, consumption reached the peak level of $X. From 2019 to 2021, the growth of the market failed to regain momentum.

Toothpaste Production in South-Eastern Asia

In value terms, toothpaste production reduced to $X in 2021 estimated in export price. In general, production continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the production volume increased by 10%. As a result, production reached the peak level of $X. From 2019 to 2021, production growth failed to regain momentum.

Toothpaste Exports

Exports in South-Eastern Asia

In 2021, the amount of toothpaste, denture cleaners and other dentifrices exported in South-Eastern Asia shrank slightly to X tons, waning by -2.5% compared with the previous year's figure. Over the period under review, exports, however, continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 when exports increased by 16%. The volume of export peaked at X tons in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

In value terms, toothpaste exports expanded slightly to $X in 2021. The total export value increased at an average annual rate of +1.3% from 2012 to 2021; the trend pattern remained consistent, with only minor fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2016 with an increase of 7.5%. The level of export peaked at $X in 2019; however, from 2020 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Thailand was the main exporter of toothpaste, denture cleaners and other dentifrices in South-Eastern Asia, with the volume of exports accounting for X tons, which was approx. 73% of total exports in 2021. Vietnam (X tons) took the second position in the ranking, followed by Indonesia (X tons). All these countries together took approx. 21% share of total exports. The following exporters - Malaysia (X tons) and Singapore (X tons) - together made up 6.1% of total exports.

Exports from Thailand increased at an average annual rate of +2.2% from 2012 to 2021. At the same time, Singapore (+22.4%) displayed positive paces of growth. Moreover, Singapore emerged as the fastest-growing exporter exported in South-Eastern Asia, with a CAGR of +22.4% from 2012-2021. By contrast, Vietnam (-1.4%), Malaysia (-2.1%) and Indonesia (-6.4%) illustrated a downward trend over the same period. While the share of Thailand (+10 p.p.) increased significantly in terms of the total exports from 2012-2021, the share of Vietnam (-2.4 p.p.) and Indonesia (-7.8 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Thailand ($X) remains the largest toothpaste supplier in South-Eastern Asia, comprising 74% of total exports. The second position in the ranking was held by Malaysia ($X), with an 8.4% share of total exports. It was followed by Vietnam, with a 7.9% share.

In Thailand, toothpaste exports increased at an average annual rate of +2.1% over the period from 2012-2021. In the other countries, the average annual rates were as follows: Malaysia (+3.1% per year) and Vietnam (-1.9% per year).

Export Prices by Country

The export price in South-Eastern Asia stood at $X per ton in 2021, with an increase of 6.8% against the previous year. Overall, the export price continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2019 an increase of 23% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2020 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Singapore ($X per ton), while Vietnam ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Malaysia (+5.4%), while the other leaders experienced mixed trends in the export price figures.

Toothpaste Imports

Imports in South-Eastern Asia

In 2021, overseas purchases of toothpaste, denture cleaners and other dentifrices decreased by -0.5% to X tons, falling for the second year in a row after four years of growth. Total imports indicated a pronounced expansion from 2012 to 2021: its volume increased at an average annual rate of +4.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports decreased by -10.2% against 2019 indices. The growth pace was the most rapid in 2016 with an increase of 27%. The volume of import peaked at X tons in 2019; however, from 2020 to 2021, imports remained at a lower figure.

In value terms, toothpaste imports expanded rapidly to $X in 2021. Total imports indicated a prominent increase from 2012 to 2021: its value increased at an average annual rate of +7.7% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +55.5% against 2014 indices. The pace of growth was the most pronounced in 2018 with an increase of 27%. The level of import peaked in 2021 and is likely to continue growth in years to come.

Imports by Country

In 2021, the Philippines (X tons) was the key importer of toothpaste, denture cleaners and other dentifrices, achieving 47% of total imports. It was distantly followed by Malaysia (X tons), Singapore (X tons), Vietnam (X tons), Cambodia (X tons) and Lao People's Democratic Republic (X tons), together committing a 41% share of total imports. Thailand (X tons) followed a long way behind the leaders.

Imports into the Philippines increased at an average annual rate of +6.4% from 2012 to 2021. At the same time, Lao People's Democratic Republic (+42.9%), Vietnam (+12.3%), Cambodia (+5.6%), Malaysia (+2.8%) and Singapore (+1.4%) displayed positive paces of growth. Moreover, Lao People's Democratic Republic emerged as the fastest-growing importer imported in South-Eastern Asia, with a CAGR of +42.9% from 2012-2021. By contrast, Thailand (-8.7%) illustrated a downward trend over the same period. The Philippines (+7.3 p.p.), Lao People's Democratic Republic (+4.4 p.p.) and Vietnam (+2.8 p.p.) significantly strengthened its position in terms of the total imports, while Singapore, Malaysia and Thailand saw its share reduced by -1.9%, -2.9% and -9.3% from 2012 to 2021, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the Philippines ($X) constitutes the largest market for imported toothpaste, denture cleaners and other dentifrices in South-Eastern Asia, comprising 41% of total imports. The second position in the ranking was taken by Malaysia ($X), with a 15% share of total imports. It was followed by Vietnam, with a 9% share.

In the Philippines, toothpaste imports expanded at an average annual rate of +13.6% over the period from 2012-2021. In the other countries, the average annual rates were as follows: Malaysia (+5.0% per year) and Vietnam (+15.8% per year).

Import Prices by Country

The import price in South-Eastern Asia stood at $X per ton in 2021, increasing by 11% against the previous year. Over the last nine years, it increased at an average annual rate of +3.2%. The most prominent rate of growth was recorded in 2018 when the import price increased by 21%. Over the period under review, import prices attained the maximum in 2021 and is likely to see steady growth in the immediate term.

There were significant differences in the average prices amongst the major importing countries. In 2021, the country with the highest price was Vietnam ($X per ton), while Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Philippines (+6.8%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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