South-Eastern Asia: Video Game Console Market 2024

Video Game Console Market Size in South-Eastern Asia

The Southeast Asian video game console market surged to $X in 2022, jumping by 34% against the previous year. The total consumption indicated a perceptible expansion from 2012 to 2022: its value increased at an average annual rate of +4.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +109.6% against 2020 indices. The level of consumption peaked in 2022 and is likely to continue growth in years to come.

Video Game Console Production in South-Eastern Asia

In value terms, video game console production skyrocketed to $X in 2022 estimated in export price. In general, production continues to indicate prominent growth. The pace of growth appeared the most rapid in 2020 when the production volume increased by 86%. As a result, production reached the peak level of $X. From 2021 to 2022, production growth failed to regain momentum.

Video Game Console Exports

Exports in South-Eastern Asia

In 2022, approx. X units of video game consoles were exported in South-Eastern Asia; growing by 8% against 2021. Overall, exports showed prominent growth. The growth pace was the most rapid in 2019 when exports increased by 184%. The volume of export peaked at X units in 2020; however, from 2021 to 2022, the exports failed to regain momentum.

In value terms, video game console exports stood at $X in 2022. Over the period under review, exports continue to indicate buoyant growth. The most prominent rate of growth was recorded in 2019 with an increase of 172%. Over the period under review, the exports attained the peak figure at $X in 2020; however, from 2021 to 2022, the exports failed to regain momentum.

Exports by Country

Vietnam represented the main exporting country with an export of about X units, which accounted for 69% of total exports. It was distantly followed by Malaysia (X units), achieving a 27% share of total exports. Singapore (X units) held a little share of total exports.

Vietnam was also the fastest-growing in terms of the video game consoles exports, with a CAGR of +52.3% from 2012 to 2022. At the same time, Malaysia (+51.1%) displayed positive paces of growth. By contrast, Singapore (-23.0%) illustrated a downward trend over the same period. From 2012 to 2022, the share of Vietnam and Malaysia increased by +67 and +26 percentage points, respectively.

In value terms, the largest video game console supplying countries in South-Eastern Asia were Vietnam ($X), Malaysia ($X) and Singapore ($X), with a combined 99% share of total exports.

Malaysia, with a CAGR of +79.2%, recorded the highest growth rate of the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other leaders experienced mixed trends in the exports figures.

Export Prices by Country

In 2022, the export price in South-Eastern Asia amounted to $X per unit, growing by 3.1% against the previous year. Over the last decade, it increased at an average annual rate of +4.7%. The growth pace was the most rapid in 2021 when the export price increased by 20% against the previous year. The level of export peaked in 2022 and is expected to retain growth in years to come.

Average prices varied somewhat amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Malaysia ($X per unit), while Vietnam ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Malaysia (+18.6%), while the other leaders experienced more modest paces of growth.

Video Game Console Imports

Imports in South-Eastern Asia

In 2022, video game console imports in South-Eastern Asia surged to X units, increasing by 88% compared with the previous year's figure. In general, imports, however, saw a perceptible downturn. The volume of import peaked at X units in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

In value terms, video game console imports surged to $X in 2022. Overall, imports, however, recorded a relatively flat trend pattern. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2022, imports remained at a lower figure.

Imports by Country

Singapore represented the major importer of video game consoles in South-Eastern Asia, with the volume of imports resulting at X units, which was approx. 48% of total imports in 2022. Malaysia (X units) took the second position in the ranking, followed by Thailand (X units). All these countries together held approx. 45% share of total imports. The following importers - the Philippines (X units) and Indonesia (X units) - together made up 5.8% of total imports.

From 2012 to 2022, the biggest increases were recorded for Thailand (with a CAGR of +43.2%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Singapore ($X) constitutes the largest market for imported video game consoles in South-Eastern Asia, comprising 71% of total imports. The second position in the ranking was held by Malaysia ($X), with a 14% share of total imports. It was followed by Thailand, with a 9.1% share.

In Singapore, video game console imports remained relatively stable over the period from 2012-2022. In the other countries, the average annual rates were as follows: Malaysia (-4.0% per year) and Thailand (+34.5% per year).

Import Prices by Country

The import price in South-Eastern Asia stood at $X per unit in 2022, declining by -19.4% against the previous year. Overall, the import price, however, saw notable growth. The pace of growth was the most pronounced in 2018 when the import price increased by 141%. Over the period under review, import prices reached the maximum at $X per unit in 2021, and then contracted significantly in the following year.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Singapore ($X per unit), while Thailand ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Indonesia (+16.6%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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