South-Eastern Asia: Bracelet Market 2025

Bracelet Market Size in South-Eastern Asia

The Southeast Asian bracelet market rose significantly to $X in 2022, growing by 5.1% against the previous year. Over the period under review, consumption continues to indicate noticeable growth. As a result, consumption attained the peak level of $X. From 2020 to 2022, the growth of the market remained at a lower figure.

Bracelet Production in South-Eastern Asia

In value terms, bracelet production fell markedly to $X in 2022 estimated in export price. Overall, production, however, enjoyed a resilient expansion. The pace of growth appeared the most rapid in 2019 with an increase of 189% against the previous year. As a result, production attained the peak level of $X. From 2020 to 2022, production growth remained at a somewhat lower figure.

Bracelet Exports

Exports in South-Eastern Asia

In 2022, shipments abroad of watch straps, bands and bracelets decreased by -19.4% to X units for the first time since 2015, thus ending a six-year rising trend. Over the period under review, exports, however, continue to indicate a resilient expansion. The growth pace was the most rapid in 2014 with an increase of 59% against the previous year. The volume of export peaked at X units in 2021, and then contracted significantly in the following year.

In value terms, bracelet exports shrank slightly to $X in 2022. Total exports indicated a strong expansion from 2012 to 2022: its value increased at an average annual rate of +8.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +42.3% against 2020 indices. The growth pace was the most rapid in 2014 with an increase of 72% against the previous year. The level of export peaked at $X in 2021, and then reduced slightly in the following year.

Exports by Country

In 2022, Vietnam (X units) represented the largest exporter of watch straps, bands and bracelets, achieving 40% of total exports. It was distantly followed by Cambodia (X units), Singapore (X units) and Thailand (X units), together achieving a 51% share of total exports. The following exporters - Myanmar (X units), the Philippines (X units) and Malaysia (X units) - together made up 8.3% of total exports.

From 2012 to 2022, the biggest increases were recorded for Myanmar (with a CAGR of +952.7%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Singapore ($X) remains the largest bracelet supplier in South-Eastern Asia, comprising 52% of total exports. The second position in the ranking was held by Vietnam ($X), with a 23% share of total exports. It was followed by Thailand, with a 17% share.

From 2012 to 2022, the average annual growth rate of value in Singapore totaled +11.7%. The remaining exporting countries recorded the following average annual rates of exports growth: Vietnam (+4.8% per year) and Thailand (+3.8% per year).

Export Prices by Country

In 2022, the export price in South-Eastern Asia amounted to $X per unit, increasing by 21% against the previous year. Over the period under review, the export price, however, saw a abrupt downturn. The level of export peaked at $X per unit in 2014; however, from 2015 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Singapore ($X per unit), while Cambodia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Malaysia (+11.6%), while the other leaders experienced more modest paces of growth.

Bracelet Imports

Imports in South-Eastern Asia

In 2022, approx. X units of watch straps, bands and bracelets were imported in South-Eastern Asia; surging by 6.9% against the previous year. Overall, imports continue to indicate a remarkable increase. The most prominent rate of growth was recorded in 2014 when imports increased by 44%. The volume of import peaked in 2022 and is expected to retain growth in the immediate term.

In value terms, bracelet imports totaled $X in 2022. In general, imports enjoyed a strong increase. The pace of growth was the most pronounced in 2014 with an increase of 26% against the previous year. Over the period under review, imports reached the maximum in 2022 and are expected to retain growth in years to come.

Imports by Country

In 2022, Indonesia (X units) represented the largest importer of watch straps, bands and bracelets, mixing up 41% of total imports. It was distantly followed by Singapore (X units), the Philippines (X units), Vietnam (X units) and Thailand (X units), together achieving a 54% share of total imports. Myanmar (X units) and Malaysia (X units) took a minor share of total imports.

From 2012 to 2022, the biggest increases were recorded for Myanmar (with a CAGR of +62.0%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Vietnam ($X), Singapore ($X) and Thailand ($X) constituted the countries with the highest levels of imports in 2022, with a combined 80% share of total imports. The Philippines, Indonesia, Malaysia and Myanmar lagged somewhat behind, together accounting for a further 20%.

Among the main importing countries, the Philippines, with a CAGR of +50.0%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the import price in South-Eastern Asia amounted to $X per unit, waning by -4.8% against the previous year. Overall, the import price saw a pronounced downturn. The most prominent rate of growth was recorded in 2013 an increase of 39%. As a result, import price attained the peak level of $X per unit. From 2014 to 2022, the import prices remained at a lower figure.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Vietnam ($X per unit), while Myanmar (less than $X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Vietnam (+16.7%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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