South-Eastern Asia: Watermelon Market 2025

Watermelon Market Size in South-Eastern Asia

The Southeast Asian watermelon market rose slightly to $X in 2022, surging by 3.7% against the previous year. In general, consumption recorded a relatively flat trend pattern. As a result, consumption attained the peak level of $X. From 2018 to 2022, the growth of the market remained at a lower figure.

Watermelon Production in South-Eastern Asia

In value terms, watermelon production expanded modestly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +1.9% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The pace of growth appeared the most rapid in 2017 when the production volume increased by 30% against the previous year. As a result, production attained the peak level of $X. From 2018 to 2022, production growth remained at a lower figure.

Vietnam (X tons) constituted the country with the largest volume of watermelon production, accounting for 54% of total volume. Moreover, watermelon production in Vietnam exceeded the figures recorded by the second-largest producer, Indonesia (X tons), threefold. The third position in this ranking was taken by Lao People's Democratic Republic (X tons), with a 6.6% share.

In Vietnam, watermelon production expanded at an average annual rate of +3.0% over the period from 2012-2022. The remaining producing countries recorded the following average annual rates of production growth: Indonesia (-0.6% per year) and Lao People's Democratic Republic (+5.4% per year).

In 2022, the average yield of watermelons in South-Eastern Asia totaled X tons per ha, flattening at the previous year's figure. The yield figure increased at an average annual rate of +1.3% from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations being observed throughout the analyzed period. The pace of growth was the most pronounced in 2017 with an increase of 32% against the previous year. As a result, the yield reached the peak level of X tons per ha. From 2018 to 2022, the growth of the watermelon yield remained at a lower figure. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, approx. X ha of watermelons were harvested in South-Eastern Asia; therefore, remained relatively stable against the year before. Overall, the harvested area saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2019 when the harvested area increased by 4.6%. The level of harvested area peaked at X ha in 2020; however, from 2021 to 2022, the harvested area failed to regain momentum.

Watermelon Exports

Exports in South-Eastern Asia

In 2022, the amount of watermelons exported in South-Eastern Asia shrank notably to X tons, reducing by -15.2% compared with the previous year. Total exports indicated a modest increase from 2012 to 2022: its volume increased at an average annual rate of +1.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports decreased by -36.1% against 2016 indices. The growth pace was the most rapid in 2016 with an increase of 34% against the previous year. As a result, the exports attained the peak of X tons. From 2017 to 2022, the growth of the exports remained at a lower figure.

In value terms, watermelon exports fell notably to $X in 2022. In general, exports, however, posted strong growth. The most prominent rate of growth was recorded in 2016 when exports increased by 61% against the previous year. As a result, the exports attained the peak of $X. From 2017 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

In 2022, Lao People's Democratic Republic (X tons), Vietnam (X tons) and Myanmar (X tons) was the largest exporter of watermelons in South-Eastern Asia, generating 87% of total export. It was distantly followed by Malaysia (X tons), constituting a 12% share of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main exporting countries, was attained by Lao People's Democratic Republic (with a CAGR of +68.0%), while the other leaders experienced mixed trends in the exports figures.

In value terms, the largest watermelon supplying countries in South-Eastern Asia were Vietnam ($X), Myanmar ($X) and Lao People's Democratic Republic ($X), together comprising 87% of total exports.

Among the main exporting countries, Lao People's Democratic Republic, with a CAGR of +54.9%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced mixed trends in the exports figures.

Export Prices by Country

In 2022, the export price in South-Eastern Asia amounted to $X per ton, shrinking by -12.1% against the previous year. Export price indicated a perceptible increase from 2012 to 2022: its price increased at an average annual rate of +3.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, watermelon export price increased by +1.4% against 2020 indices. The most prominent rate of growth was recorded in 2016 an increase of 20%. The level of export peaked at $X per ton in 2017; however, from 2018 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Vietnam ($X per ton), while Lao People's Democratic Republic ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Vietnam (+7.7%), while the other leaders experienced mixed trends in the export price figures.

Watermelon Imports

Imports in South-Eastern Asia

In 2022, supplies from abroad of watermelons increased by 6.3% to X tons for the first time since 2019, thus ending a two-year declining trend. Over the period under review, imports, however, showed a slight setback. The most prominent rate of growth was recorded in 2014 with an increase of 25% against the previous year. Over the period under review, imports attained the peak figure at X tons in 2019; however, from 2020 to 2022, imports remained at a lower figure.

In value terms, watermelon imports stood at $X in 2022. In general, imports recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 when imports increased by 40%. Over the period under review, imports attained the peak figure in 2022 and are likely to see steady growth in the near future.

Imports by Country

Singapore was the key importer of watermelons in South-Eastern Asia, with the volume of imports amounting to X tons, which was near 75% of total imports in 2022. It was distantly followed by Brunei Darussalam (X tons), achieving a 22% share of total imports. Malaysia (X tons) took a minor share of total imports.

Imports into Singapore increased at an average annual rate of +1.1% from 2012 to 2022. At the same time, Brunei Darussalam (+21.2%) and Malaysia (+5.9%) displayed positive paces of growth. Moreover, Brunei Darussalam emerged as the fastest-growing importer imported in South-Eastern Asia, with a CAGR of +21.2% from 2012-2022. From 2012 to 2022, the share of Brunei Darussalam and Singapore increased by +19 and +15 percentage points, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Singapore ($X) constitutes the largest market for imported watermelons in South-Eastern Asia, comprising 73% of total imports. The second position in the ranking was held by Brunei Darussalam ($X), with a 23% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value in Singapore totaled +5.2%. The remaining importing countries recorded the following average annual rates of imports growth: Brunei Darussalam (+15.8% per year) and Malaysia (+7.9% per year).

Import Prices by Country

The import price in South-Eastern Asia stood at $X per ton in 2022, increasing by 5.4% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.2%. The growth pace was the most rapid in 2021 an increase of 15% against the previous year. The level of import peaked in 2022 and is likely to continue growth in the immediate term.

Average prices varied noticeably amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Brunei Darussalam ($X per ton), while Singapore ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Singapore (+4.0%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

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