Southern Asia: Market for Beauty, Make-Up And Skin Care Preparations 2024

Market Size for Beauty, Make-Up And Skin Care Preparations in Southern Asia

The South Asian market for beauty, make-up and skin care preparations shrank to $X in 2022, which is down by -8.7% against the previous year. The total consumption indicated a perceptible expansion from 2012 to 2022: its value increased at an average annual rate of +3.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -10.7% against 2019 indices. Over the period under review, the market hit record highs at $X in 2019; however, from 2020 to 2022, consumption stood at a somewhat lower figure.

Production of Beauty, Make-Up And Skin Care Preparations in Southern Asia

In value terms, production of beauty, make-up and skin care preparations reduced to $X in 2022 estimated in export price. The total production indicated a tangible increase from 2012 to 2022: its value increased at an average annual rate of +3.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +1.7% against 2020 indices. The pace of growth was the most pronounced in 2017 when the production volume increased by 18%. Over the period under review, production of hit record highs at $X in 2019; however, from 2020 to 2022, production remained at a lower figure.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports in Southern Asia

In 2022, approx. X tons of beauty, make-up and skin care preparations were exported in Southern Asia; growing by 108% on 2021. Over the period under review, exports posted a buoyant increase. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, exports of beauty, make-up and skin care preparations skyrocketed to $X in 2022. In general, exports posted a strong increase. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

India prevails in preparations structure, reaching X tons, which was approx. 97% of total exports in 2022. Pakistan (X tons) followed a long way behind the leaders.

From 2012 to 2022, average annual rates of growth with regard to beauty, make-up and skin care preparations exports from India stood at +7.1%. At the same time, Pakistan (+8.4%) displayed positive paces of growth. Moreover, Pakistan emerged as the fastest-growing exporter exported in Southern Asia, with a CAGR of +8.4% from 2012-2022. The shares of the largest exporters remained relatively stable throughout the analyzed period.

In value terms, India ($X) remains the largest beauty, make-up and skin care preparations supplier in Southern Asia, comprising 94% of total exports. The second position in the ranking was taken by Pakistan ($X), with a 4.9% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value in India totaled +9.1%.

Export Prices by Country

The export price in Southern Asia stood at $X per ton in 2022, shrinking by -19.2% against the previous year. Export price indicated moderate growth from 2012 to 2022: its price increased at an average annual rate of +2.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, export price for beauty, make-up and skin care preparations decreased by -31.9% against 2019 indices. The growth pace was the most rapid in 2017 an increase of 22%. Over the period under review, the export prices reached the maximum at $X per ton in 2019; however, from 2020 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Pakistan ($X per ton), while India totaled $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Pakistan (+6.0%).

Imports of Beauty, Make-Up And Skin Care Preparations

Imports in Southern Asia

In 2022, purchases abroad of beauty, make-up and skin care preparations increased by 3.6% to X tons, rising for the second year in a row after two years of decline. Total imports indicated a strong expansion from 2012 to 2022: its volume increased at an average annual rate of +6.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +84.2% against 2020 indices. The most prominent rate of growth was recorded in 2021 when imports increased by 78% against the previous year. The volume of import peaked in 2022 and is likely to see steady growth in the near future.

In value terms, imports of beauty, make-up and skin care preparations surged to $X in 2022. Overall, imports continue to indicate a remarkable increase. The pace of growth appeared the most rapid in 2021 when imports increased by 85%. Over the period under review, imports of attained the maximum in 2022 and are expected to retain growth in the near future.

Imports by Country

India was the major importer of beauty, make-up and skin care preparations in Southern Asia, with the volume of imports resulting at X tons, which was approx. 57% of total imports in 2022. Bangladesh (X tons) ranks second in terms of the total imports with a 14% share, followed by Pakistan (14%) and Nepal (8.2%). Maldives (X tons) and Afghanistan (X tons) followed a long way behind the leaders.

India was also the fastest-growing in terms of the beauty, make-up and skin care preparations imports, with a CAGR of +9.2% from 2012 to 2022. At the same time, Bangladesh (+8.9%), Pakistan (+8.5%), Maldives (+2.0%) and Nepal (+1.1%) displayed positive paces of growth. By contrast, Afghanistan (-3.7%) illustrated a downward trend over the same period. While the share of India (+11 p.p.), Bangladesh (+2.5 p.p.) and Pakistan (+2 p.p.) increased significantly in terms of the total imports from 2012-2022, the share of Afghanistan (-4.2 p.p.) and Nepal (-6.1 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, India ($X) constitutes the largest market for imported beauty, make-up and skin care preparations in Southern Asia, comprising 79% of total imports. The second position in the ranking was held by Bangladesh ($X), with an 8% share of total imports. It was followed by Nepal, with a 5.9% share.

In India, imports of beauty, make-up and skin care preparations increased at an average annual rate of +16.6% over the period from 2012-2022. In the other countries, the average annual rates were as follows: Bangladesh (+14.7% per year) and Nepal (+4.7% per year).

Import Prices by Country

In 2022, the import price in Southern Asia amounted to $X per ton, picking up by 40% against the previous year. In general, the import price showed a resilient increase. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was India ($X per ton), while Pakistan ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Afghanistan (+8.8%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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