Southern Asia: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Southern Asia

The South Asian market for calendars and trade advertising material reduced to $X in 2022, with a decrease of -3% against the previous year. Overall, consumption, however, recorded a relatively flat trend pattern. As a result, consumption attained the peak level of $X. From 2018 to 2022, the growth of the market remained at a lower figure.

Production of Calendars And Trade Advertising Material in Southern Asia

In value terms, calendars and trade advertising material production contracted slightly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +1.4% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2017 with an increase of 23%. As a result, production reached the peak level of $X. From 2018 to 2022, production growth remained at a lower figure.

Exports of Calendars And Trade Advertising Material

Exports in Southern Asia

In 2022, shipments abroad of calendars and trade advertising material increased by 19% to X tons, rising for the second year in a row after two years of decline. Over the period under review, exports, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 with an increase of 45%. The volume of export peaked at X tons in 2013; however, from 2014 to 2022, the exports remained at a lower figure.

In value terms, calendars and trade advertising material exports expanded notably to $X in 2022. Total exports indicated a remarkable increase from 2012 to 2022: its value increased at an average annual rate of +5.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +27.5% against 2020 indices. The pace of growth was the most pronounced in 2018 when exports increased by 61%. The level of export peaked in 2022 and is expected to retain growth in years to come.

Exports by Country

India dominates exports structure, reaching X tons, which was approx. 95% of total exports in 2022. The following exporters - Sri Lanka (X tons) and Bangladesh (X tons) - each finished at a 4.3% share of total exports.

India experienced a relatively flat trend pattern with regard to volume of exports of calendars and trade advertising material. Bangladesh experienced a relatively flat trend pattern. Sri Lanka (-1.6%) illustrated a downward trend over the same period. The shares of the largest exporters remained relatively stable throughout the analyzed period.

In value terms, India ($X) remains the largest calendars and trade advertising material supplier in Southern Asia, comprising 77% of total exports. The second position in the ranking was held by Sri Lanka ($X), with a 19% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value in India stood at +5.1%. In the other countries, the average annual rates were as follows: Sri Lanka (+12.1% per year) and Bangladesh (+5.6% per year).

Export Prices by Country

In 2022, the export price in Southern Asia amounted to $X per ton, waning by -8.3% against the previous year. Over the period under review, the export price, however, showed resilient growth. The most prominent rate of growth was recorded in 2017 when the export price increased by 36% against the previous year. The level of export peaked at $X per ton in 2019; however, from 2020 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top suppliers, the country with the highest price was Sri Lanka ($X per ton), while India ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Sri Lanka (+14.0%), while the other leaders experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports in Southern Asia

In 2022, purchases abroad of calendars and trade advertising material increased by 9.1% to X tons, rising for the second year in a row after two years of decline. The total import volume increased at an average annual rate of +2.1% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 when imports increased by 44% against the previous year. Over the period under review, imports reached the peak figure in 2022 and are expected to retain growth in the immediate term.

In value terms, calendars and trade advertising material imports reduced to $X in 2022. Total imports indicated buoyant growth from 2012 to 2022: its value increased at an average annual rate of +5.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +59.2% against 2020 indices. The pace of growth was the most pronounced in 2014 with an increase of 65%. Over the period under review, imports attained the maximum at $X in 2021, and then shrank in the following year.

Imports by Country

India was the main importer of calendars and trade advertising material in Southern Asia, with the volume of imports resulting at X tons, which was approx. 63% of total imports in 2022. Bangladesh (X tons) held the second position in the ranking, distantly followed by Sri Lanka (X tons). All these countries together held near 29% share of total imports. The following importers - Nepal (X tons), Afghanistan (X tons) and Pakistan (X tons) - each amounted to a 5.7% share of total imports.

Imports into India increased at an average annual rate of +2.6% from 2012 to 2022. At the same time, Nepal (+5.7%) and Bangladesh (+4.4%) displayed positive paces of growth. Moreover, Nepal emerged as the fastest-growing importer imported in Southern Asia, with a CAGR of +5.7% from 2012-2022. By contrast, Afghanistan (-1.3%), Sri Lanka (-2.6%) and Pakistan (-5.0%) illustrated a downward trend over the same period. Bangladesh (+4.2 p.p.) and India (+2.6 p.p.) significantly strengthened its position in terms of the total imports, while Pakistan and Sri Lanka saw its share reduced by -1.7% and -5% from 2012 to 2022, respectively. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, India ($X), Bangladesh ($X) and Sri Lanka ($X) appeared to be the countries with the highest levels of imports in 2022, together comprising 93% of total imports.

In terms of the main importing countries, Bangladesh, with a CAGR of +14.5%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Southern Asia stood at $X per ton in 2022, which is down by -9.3% against the previous year. Import price indicated a moderate expansion from 2012 to 2022: its price increased at an average annual rate of +3.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, calendars and trade advertising material import price increased by +38.4% against 2016 indices. The most prominent rate of growth was recorded in 2019 when the import price increased by 24% against the previous year. The level of import peaked at $X per ton in 2021, and then fell in the following year.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Sri Lanka ($X per ton), while Nepal ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Bangladesh (+9.7%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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