Southern Asia: Potato Chips Market 2024

Potato Chips Market Size in Southern Asia

The South Asian potato chips market reached $X in 2022, stabilizing at the previous year. The total consumption indicated strong growth from 2012 to 2022: its value increased at an average annual rate of +6.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -0.8% against 2020 indices. Over the period under review, the market hit record highs at $X in 2020; however, from 2021 to 2022, consumption remained at a lower figure.

Potato Chips Production in Southern Asia

In value terms, potato chips production totaled $X in 2022 estimated in export price. The total production indicated a resilient increase from 2012 to 2022: its value increased at an average annual rate of +6.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -1.1% against 2020 indices. The growth pace was the most rapid in 2017 when the production volume increased by 16%. Over the period under review, production hit record highs at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

Potato Chips Exports

Exports in Southern Asia

In 2022, shipments abroad of potato chips increased by 19% to X tons, rising for the fourth year in a row after two years of decline. Total exports indicated a noticeable increase from 2012 to 2022: its volume increased at an average annual rate of +4.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +103.6% against 2018 indices. The most prominent rate of growth was recorded in 2020 with an increase of 36%. Over the period under review, the exports reached the peak figure in 2022 and are likely to see gradual growth in the immediate term.

In value terms, potato chips exports expanded rapidly to $X in 2022. In general, exports, however, showed a mild decrease. The pace of growth appeared the most rapid in 2020 when exports increased by 28% against the previous year. The level of export peaked at $X in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

Exports by Country

Pakistan was the major exporting country with an export of around X tons, which recorded 76% of total exports. It was distantly followed by India (X tons), comprising a 21% share of total exports. Bangladesh (X tons) held a minor share of total exports.

Exports from Pakistan increased at an average annual rate of +4.6% from 2012 to 2022. At the same time, India (+5.1%) displayed positive paces of growth. Moreover, India emerged as the fastest-growing exporter exported in Southern Asia, with a CAGR of +5.1% from 2012-2022. By contrast, Bangladesh (-1.5%) illustrated a downward trend over the same period. Bangladesh (-2.3 p.p.) significantly weakened its position in terms of the total exports, while the shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, Pakistan ($X), India ($X) and Bangladesh ($X) constituted the countries with the highest levels of exports in 2022, with a combined 100% share of total exports.

Bangladesh, with a CAGR of +8.4%, saw the highest rates of growth with regard to the value of exports, in terms of the main exporting countries over the period under review, while shipments for the other leaders experienced mixed trends in the exports figures.

Export Prices by Country

In 2022, the export price in Southern Asia amounted to $X per ton, declining by -5.5% against the previous year. In general, the export price continues to indicate a abrupt downturn. The most prominent rate of growth was recorded in 2019 when the export price increased by 2.9% against the previous year. The level of export peaked at $X per ton in 2012; however, from 2013 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices amongst the major exporting countries. In 2022, amid the top suppliers, the country with the highest price was Bangladesh ($X per ton), while Pakistan ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Bangladesh (+10.0%), while the other leaders experienced a decline in the export price figures.

Potato Chips Imports

Imports in Southern Asia

In 2022, approx. X tons of potato chips were imported in Southern Asia; which is down by -2.7% against the previous year. Over the period under review, imports showed a abrupt descent. The pace of growth appeared the most rapid in 2016 when imports increased by 28% against the previous year. As a result, imports attained the peak of X tons. From 2017 to 2022, the growth of imports remained at a lower figure.

In value terms, potato chips imports declined to $X in 2022. Overall, imports showed a abrupt decrease. The pace of growth was the most pronounced in 2016 with an increase of 30% against the previous year. As a result, imports reached the peak of $X. From 2017 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

Afghanistan (X tons) and Bangladesh (X tons) represented the major importers of potato chips in 2022, amounting to approx. 39% and 31% of total imports, respectively. Pakistan (X tons) held the next position in the ranking, distantly followed by Maldives (X tons) and Sri Lanka (X tons). All these countries together took approx. 24% share of total imports. Bhutan (X tons) followed a long way behind the leaders.

From 2012 to 2022, the biggest increases were recorded for Bangladesh (with a CAGR of +4.0%), while purchases for the other leaders experienced a decline in the imports figures.

In value terms, the largest potato chips importing markets in Southern Asia were Bangladesh ($X), Afghanistan ($X) and Pakistan ($X), together accounting for 82% of total imports.

In terms of the main importing countries, Bangladesh, with a CAGR of +4.6%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced a decline in the imports figures.

Import Prices by Country

The import price in Southern Asia stood at $X per ton in 2022, which is down by -7.9% against the previous year. In general, the import price, however, continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2015 an increase of 14%. Over the period under review, import prices hit record highs at $X per ton in 2021, and then dropped in the following year.

There were significant differences in the average prices amongst the major importing countries. In 2022, amid the top importers, the country with the highest price was Maldives ($X per ton), while Afghanistan ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Maldives (+2.7%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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