Southern Asia: Market for Preparations For Permanent Waving Or Straightening Of Hair 2024

Market Size for Preparations For Permanent Waving Or Straightening Of Hair in Southern Asia

The South Asian market for preparations for permanent waving or straightening of hair rose rapidly to $X in 2021, picking up by 13% against the previous year. The market value increased at an average annual rate of +3.0% over the period from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market attained the maximum level at $X in 2019; however, from 2020 to 2021, consumption remained at a lower figure.

Production of Preparations For Permanent Waving Or Straightening Of Hair in Southern Asia

In value terms, hair waving or straightening preparations production rose markedly to $X in 2021 estimated in export price. The total production indicated a measured increase from 2012 to 2021: its value increased at an average annual rate of +2.7% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -9.8% against 2019 indices. The most prominent rate of growth was recorded in 2015 with an increase of 41% against the previous year. The level of production peaked at $X in 2019; however, from 2020 to 2021, production remained at a lower figure.

Exports of Preparations For Permanent Waving Or Straightening Of Hair

Exports in Southern Asia

In 2021, hair waving or straightening preparations exports in Southern Asia reduced dramatically to X tons, with a decrease of -43.3% compared with the previous year's figure. Overall, exports, however, showed a notable expansion. The most prominent rate of growth was recorded in 2013 with an increase of 950%. As a result, the exports reached the peak of X tons. From 2014 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, hair waving or straightening preparations exports contracted rapidly to $X in 2021. Over the period under review, exports, however, showed a buoyant expansion. The most prominent rate of growth was recorded in 2013 with an increase of 675% against the previous year. As a result, the exports attained the peak of $X. From 2014 to 2021, the growth of the exports failed to regain momentum.

Exports by Country

In 2021, India (X tons) was the key exporter of preparations for permanent waving or straightening of hair, comprising 75% of total exports. Sri Lanka (X tons) ranks second in terms of the total exports with an 18% share, followed by Pakistan (5.9%).

Exports from India increased at an average annual rate of +10.8% from 2012 to 2021. At the same time, Pakistan (+11.9%) displayed positive paces of growth. Moreover, Pakistan emerged as the fastest-growing exporter exported in Southern Asia, with a CAGR of +11.9% from 2012-2021. By contrast, Sri Lanka (-6.5%) illustrated a downward trend over the same period. India (+30 p.p.) and Pakistan (+2.7 p.p.) significantly strengthened its position in terms of the total exports, while Sri Lanka saw its share reduced by -32.7% from 2012 to 2021, respectively.

In value terms, India ($X) remains the largest hair waving or straightening preparations supplier in Southern Asia, comprising 76% of total exports. The second position in the ranking was taken by Sri Lanka ($X), with a 20% share of total exports.

From 2012 to 2021, the average annual growth rate of value in India totaled +14.4%. In the other countries, the average annual rates were as follows: Sri Lanka (-2.6% per year) and Pakistan (+11.5% per year).

Export Prices by Country

In 2021, the export price in Southern Asia amounted to $X per ton, with an increase of 27% against the previous year. Export price indicated a tangible expansion from 2012 to 2021: its price increased at an average annual rate of +3.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2015 when the export price increased by 45%. Over the period under review, the export prices hit record highs in 2021 and is likely to continue growth in years to come.

There were significant differences in the average prices amongst the major exporting countries. In 2021, the country with the highest price was Sri Lanka ($X per ton), while Pakistan ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Sri Lanka (+4.2%), while the other leaders experienced mixed trends in the export price figures.

Imports of Preparations For Permanent Waving Or Straightening Of Hair

Imports in Southern Asia

In 2021, purchases abroad of preparations for permanent waving or straightening of hair was finally on the rise to reach X tons for the first time since 2018, thus ending a two-year declining trend. Overall, imports continue to indicate resilient growth. The growth pace was the most rapid in 2017 with an increase of 92% against the previous year. The volume of import peaked at X tons in 2018; however, from 2019 to 2021, imports failed to regain momentum.

In value terms, hair waving or straightening preparations imports surged to $X in 2021. Over the period under review, imports saw a strong increase. The pace of growth appeared the most rapid in 2017 when imports increased by 44%. Over the period under review, imports reached the maximum in 2021 and are expected to retain growth in years to come.

Imports by Country

India (X tons) and Pakistan (X tons) dominates imports structure, together committing 88% of total imports. It was distantly followed by Nepal (X tons), generating an 8.3% share of total imports. Maldives (X tons) followed a long way behind the leaders.

From 2012 to 2021, the biggest increases were recorded for India (with a CAGR of +24.3%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, India ($X) constitutes the largest market for imported preparations for permanent waving or straightening of hair in Southern Asia, comprising 62% of total imports. The second position in the ranking was taken by Pakistan ($X), with a 22% share of total imports. It was followed by Nepal, with an 11% share.

From 2012 to 2021, the average annual growth rate of value in India totaled +11.9%. The remaining importing countries recorded the following average annual rates of imports growth: Pakistan (+15.7% per year) and Nepal (+3.9% per year).

Import Prices by Country

In 2021, the import price in Southern Asia amounted to $X per ton, with a decrease of -6.2% against the previous year. Over the period under review, the import price continues to indicate a deep setback. The pace of growth appeared the most rapid in 2020 when the import price increased by 50% against the previous year. The level of import peaked at $X per ton in 2013; however, from 2014 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably country of destination: the country with the highest price was Nepal ($X per ton), while Pakistan ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Maldives (-2.2%), while the other leaders experienced a decline in the import price figures.

Source: IndexBox Platform

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