Southern Asia: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Southern Asia

In 2021, after three years of growth, there was significant decline in the South Asian sanitary towel and diaper market, when its value decreased by -6.7% to $X. Over the period under review, consumption posted significant growth. The level of consumption peaked at $X in 2020, and then reduced in the following year.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Southern Asia

In value terms, sanitary towel and diaper production reduced to $X in 2021 estimated in export price. In general, production saw a significant increase. The most prominent rate of growth was recorded in 2013 with an increase of 196%. The level of production peaked at $X in 2020, and then declined in the following year.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports in Southern Asia

In 2021, approx. X tons of sanitary towels, tampons, napkins and diapers were exported in Southern Asia; with an increase of 42% on 2020. In general, exports continue to indicate significant growth. The most prominent rate of growth was recorded in 2013 with an increase of 400%. The volume of export peaked in 2021 and is likely to see steady growth in the immediate term.

In value terms, sanitary towel and diaper exports surged to $X in 2021. Overall, exports posted significant growth. The most prominent rate of growth was recorded in 2013 with an increase of 334% against the previous year. Over the period under review, the exports hit record highs in 2021 and are likely to continue growth in the immediate term.

Exports by Country

India was the key exporter of sanitary towels, tampons, napkins and diapers in Southern Asia, with the volume of exports recording X tons, which was approx. 83% of total exports in 2021. It was distantly followed by Pakistan (X tons), committing an 11% share of total exports. The following exporters - Nepal (X tons) and Bangladesh (X tons) - each finished at a 5.8% share of total exports.

Exports from India increased at an average annual rate of +14.8% from 2012 to 2021. At the same time, Bangladesh (+75.2%), Nepal (+18.6%) and Pakistan (+3.0%) displayed positive paces of growth. Moreover, Bangladesh emerged as the fastest-growing exporter exported in Southern Asia, with a CAGR of +75.2% from 2012-2021. From 2012 to 2021, the share of India and Bangladesh increased by +83 and +2.5 percentage points, respectively.

In value terms, India ($X) remains the largest sanitary towel and diaper supplier in Southern Asia, comprising 84% of total exports. The second position in the ranking was held by Pakistan ($X), with an 11% share of total exports. It was followed by Bangladesh, with a 3.2% share.

From 2012 to 2021, the average annual rate of growth in terms of value in India amounted to +16.1%. In the other countries, the average annual rates were as follows: Pakistan (+1.0% per year) and Bangladesh (+78.4% per year).

Export Prices by Country

The export price in Southern Asia stood at $X per ton in 2021, shrinking by -13.5% against the previous year. In general, the export price continues to indicate a mild setback. The growth pace was the most rapid in 2020 an increase of 37%. As a result, the export price attained the peak level of $X per ton, and then dropped in the following year.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was Bangladesh ($X per ton), while Nepal ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Bangladesh (+1.8%), while the other leaders experienced mixed trends in the export price figures.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports in Southern Asia

In 2021, purchases abroad of sanitary towels, tampons, napkins and diapers was finally on the rise to reach X tons after two years of decline. In general, imports showed a remarkable increase. The most prominent rate of growth was recorded in 2013 with an increase of 144%. Over the period under review, imports reached the maximum at X tons in 2018; however, from 2019 to 2021, imports remained at a lower figure.

In value terms, sanitary towel and diaper imports surged to $X in 2021. Over the period under review, imports continue to indicate a resilient expansion. The pace of growth appeared the most rapid in 2013 with an increase of 139%. The level of import peaked at $X in 2018; however, from 2019 to 2021, imports remained at a lower figure.

Imports by Country

India prevails in imports structure, accounting for X tons, which was approx. 64% of total imports in 2021. Nepal (X tons) ranks second in terms of the total imports with an 8.6% share, followed by Bangladesh (8%), Sri Lanka (7.8%) and Pakistan (5.8%). Maldives (X tons) followed a long way behind the leaders.

From 2012 to 2021, average annual rates of growth with regard to sanitary towel and diaper imports into India stood at +17.7%. At the same time, Nepal (+34.7%), Bangladesh (+24.4%), Sri Lanka (+14.1%) and Maldives (+10.8%) displayed positive paces of growth. Moreover, Nepal emerged as the fastest-growing importer imported in Southern Asia, with a CAGR of +34.7% from 2012-2021. By contrast, Pakistan (-7.3%) illustrated a downward trend over the same period. India (+64 p.p.), Nepal (+6 p.p.) and Bangladesh (+2.9 p.p.) significantly strengthened its position in terms of the total imports, while Sri Lanka, Maldives and Pakistan saw its share reduced by -3%, -3.3% and -46.4% from 2012 to 2021, respectively.

In value terms, India ($X) constitutes the largest market for imported sanitary towels, tampons, napkins and diapers in Southern Asia, comprising 58% of total imports. The second position in the ranking was taken by Nepal ($X), with a 12% share of total imports. It was followed by Pakistan, with an 8.5% share.

From 2012 to 2021, the average annual growth rate of value in India stood at +12.3%. In the other countries, the average annual rates were as follows: Nepal (+24.6% per year) and Pakistan (-6.6% per year).

Import Prices by Country

The import price in Southern Asia stood at $X per ton in 2021, rising by 7% against the previous year. In general, the import price, however, continues to indicate a perceptible setback. Over the period under review, import prices reached the peak figure at $X per ton in 2012; however, from 2013 to 2021, import prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was Pakistan ($X per ton), while Sri Lanka ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Bangladesh (+6.5%), while the other leaders experienced mixed trends in the import price figures.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :