Spain: Book And Brochure Market 2024

Book And Brochure Market Size in Spain

For the fourth year in a row, the Spanish book and brochure market recorded growth in sales value, which increased by 7.3% to $X in 2022. Overall, consumption, however, continues to indicate a mild setback. Over the period under review, the market hit record highs at $X in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

Book And Brochure Production in Spain

In value terms, book and brochure production reduced slightly to $X in 2022 estimated in export price. Over the period under review, production, however, showed a pronounced setback. The growth pace was the most rapid in 2017 with an increase of 3.3% against the previous year. Book and brochure production peaked at $X in 2012; however, from 2013 to 2022, production failed to regain momentum.

Book And Brochure Exports

Exports from Spain

In 2022, overseas shipments of books, brochures and similar printed matter decreased by -6.9% to X units, falling for the sixth consecutive year after three years of growth. In general, exports recorded a perceptible decrease. The growth pace was the most rapid in 2014 when exports increased by 23%. Over the period under review, the exports hit record highs at X units in 2016; however, from 2017 to 2022, the exports stood at a somewhat lower figure.

In value terms, book and brochure exports reduced to $X in 2022. Overall, exports saw a pronounced downturn. The pace of growth was the most pronounced in 2021 with an increase of 14%. The exports peaked at $X in 2018; however, from 2019 to 2022, the exports failed to regain momentum.

Exports by Country

France (X units) was the main destination for book and brochure exports from Spain, with a 50% share of total exports. Moreover, book and brochure exports to France exceeded the volume sent to the second major destination, the UK (X units), fourfold. Mexico (X units) ranked third in terms of total exports with a 5.2% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to France was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: the UK (-2.9% per year) and Mexico (-4.8% per year).

In value terms, France ($X) remains the key foreign market for books, brochures and similar printed matter exports from Spain, comprising 28% of total exports. The second position in the ranking was taken by Mexico ($X), with a 14% share of total exports. It was followed by the UK, with a 6.7% share.

From 2012 to 2022, the average annual growth rate of value to France totaled -2.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Mexico (-1.8% per year) and the UK (-4.1% per year).

Export Prices by Country

In 2022, the average book and brochure export price amounted to $X per unit, waning by -5.5% against the previous year. In general, the export price showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 an increase of 26% against the previous year. The export price peaked at $X per unit in 2021, and then contracted in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Mexico ($X per unit), while the average price for exports to France ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Portugal (+8.6%), while the prices for the other major destinations experienced more modest paces of growth.

Book And Brochure Imports

Imports into Spain

In 2022, overseas purchases of books, brochures and similar printed matter increased by 6.3% to X units for the first time since 2019, thus ending a two-year declining trend. Overall, imports, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2014 when imports increased by 23% against the previous year. As a result, imports reached the peak of X units. From 2015 to 2022, the growth of imports failed to regain momentum.

In value terms, book and brochure imports reduced slightly to $X in 2022. In general, imports, however, continue to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2014 with an increase of 27%. As a result, imports reached the peak of $X. From 2015 to 2022, the growth of imports failed to regain momentum.

Imports by Country

China (X units), France (X units) and Germany (X units) were the main suppliers of book and brochure imports to Spain, together accounting for 46% of total imports. Italy, Austria, Poland, Sweden, the UK, India, Belgium, Hong Kong SAR, the Netherlands and the United Arab Emirates lagged somewhat behind, together comprising a further 44%.

From 2012 to 2022, the biggest increases were recorded for Poland (with a CAGR of +55.4%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest book and brochure suppliers to Spain were China ($X), Italy ($X) and France ($X), together comprising 51% of total imports. Germany, Poland, the UK, the Netherlands, Hong Kong SAR, India, Austria, Belgium, Sweden and the United Arab Emirates lagged somewhat behind, together comprising a further 34%.

Among the main suppliers, Poland, with a CAGR of +72.1%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average book and brochure import price stood at $X per unit in 2022, reducing by -10.2% against the previous year. Over the period under review, the import price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the average import price increased by 12%. The import price peaked at $X per unit in 2021, and then declined in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per unit), while the price for Austria ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Poland (+10.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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