Spain: Plain Postcard Market 2025

Plain Postcard Market Size in Spain

In 2021, the Spanish plain postcard market decreased by -22.7% to $X, falling for the fourth consecutive year after two years of growth. In general, consumption recorded a abrupt downturn. Plain postcard consumption peaked at $X in 2014; however, from 2015 to 2021, consumption stood at a somewhat lower figure.

Plain Postcard Production in Spain

In value terms, plain postcard production reduced modestly to $X in 2021 estimated in export price. Overall, production showed a slight descent. The growth pace was the most rapid in 2017 when the production volume increased by 100% against the previous year. Plain postcard production peaked at $X in 2012; however, from 2013 to 2021, production stood at a somewhat lower figure.

Plain Postcard Exports

Exports from Spain

In 2021, overseas shipments of letter cards, plain postcards and correspondence cards increased by 28% to X tons, rising for the fourth year in a row after five years of decline. Overall, exports saw a notable expansion. The pace of growth was the most pronounced in 2020 with an increase of 425% against the previous year. The exports peaked in 2021 and are likely to continue growth in the near future.

In value terms, plain postcard exports soared to $X in 2021. Over the period under review, exports posted a strong expansion. The most prominent rate of growth was recorded in 2020 with an increase of 217% against the previous year. Over the period under review, the exports attained the peak figure in 2021 and are expected to retain growth in years to come.

Exports by Country

Turkey (X tons) was the main destination for plain postcard exports from Spain, with a 57% share of total exports. Moreover, plain postcard exports to Turkey exceeded the volume sent to the second major destination, Morocco (X tons), twofold. The third position in this ranking was taken by Portugal (X tons), with a 4.9% share.

From 2012 to 2021, the average annual growth rate of volume to Turkey stood at +146.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Morocco (+8.6% per year) and Portugal (-12.2% per year).

In value terms, Turkey ($X) remains the key foreign market for letter cards, plain postcards and correspondence cards exports from Spain, comprising 58% of total exports. The second position in the ranking was taken by Morocco ($X), with a 15% share of total exports. It was followed by Portugal, with a 6.2% share.

From 2012 to 2021, the average annual growth rate of value to Turkey amounted to +169.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Morocco (+10.1% per year) and Portugal (-6.9% per year).

Export Prices by Country

The average plain postcard export price stood at $X per ton in 2021, increasing by 20% against the previous year. Overall, the export price continues to indicate a remarkable increase. The most prominent rate of growth was recorded in 2014 when the average export price increased by 48% against the previous year. Over the period under review, the average export prices reached the maximum at $X per ton in 2019; however, from 2020 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to Morocco ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Tunisia (+23.5%), while the prices for the other major destinations experienced more modest paces of growth.

Plain Postcard Imports

Imports into Spain

In 2021, overseas purchases of letter cards, plain postcards and correspondence cards were finally on the rise to reach X tons for the first time since 2016, thus ending a four-year declining trend. Overall, imports, however, continue to indicate a sharp decrease. Imports peaked at X tons in 2014; however, from 2015 to 2021, imports remained at a lower figure.

In value terms, plain postcard imports soared to $X in 2021. In general, imports, however, recorded a abrupt slump. Over the period under review, imports hit record highs at $X in 2013; however, from 2014 to 2021, imports remained at a lower figure.

Imports by Country

China (X tons), Portugal (X tons) and France (X tons) were the main suppliers of plain postcard imports to Spain, with a combined 73% share of total imports. Germany, Italy, the Netherlands, the Czech Republic and Poland lagged somewhat behind, together accounting for a further 20%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by the Netherlands (with a CAGR of +25.8%), while imports for the other leaders experienced more modest paces of growth.

In value terms, China ($X), France ($X) and Germany ($X) constituted the largest plain postcard suppliers to Spain, together accounting for 58% of total imports.

In terms of the main suppliers, China, with a CAGR of +19.2%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average plain postcard import price stood at $X per ton in 2021, increasing by 9.5% against the previous year. Over the period under review, the import price saw a remarkable increase. The growth pace was the most rapid in 2019 an increase of 137% against the previous year. The import price peaked in 2021 and is expected to retain growth in the near future.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while the price for Portugal ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Poland (+22.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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