Spain: Toy Market 2024

Toy Market Size in Spain

The Spanish toy market soared to $X in 2021, jumping by 38% against the previous year. The market value increased at an average annual rate of +2.5% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Toy consumption peaked at $X in 2016; however, from 2017 to 2021, consumption stood at a somewhat lower figure.

Toy Production in Spain

In value terms, toy production expanded markedly to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +1.8% from 2012 to 2021; the trend pattern remained consistent, with somewhat noticeable fluctuations throughout the analyzed period. As a result, production attained the peak level and is likely to continue growth in the immediate term.

Toy Exports

Exports from Spain

In 2021, overseas shipments of dolls and toys decreased by less than 0.1% to X tons for the first time since 2016, thus ending a four-year rising trend. The total export volume increased at an average annual rate of +3.5% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2018 with an increase of 15% against the previous year. Over the period under review, the exports hit record highs at X tons in 2020, and then fell slightly in the following year.

In value terms, toy exports contracted modestly to $X in 2021. The total export value increased at an average annual rate of +5.2% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2013 when exports increased by 20% against the previous year. Over the period under review, the exports hit record highs at $X in 2020, and then dropped modestly in the following year.

Exports by Country

France (X tons), Portugal (X tons) and Italy (X tons) were the main destinations of toy exports from Spain, together accounting for 57% of total exports. These countries were followed by Germany, Poland, Belgium, the Netherlands, Hungary, the UK, Greece and Mexico, which together accounted for a further 27%.

From 2012 to 2021, the biggest increases were recorded for Hungary (with a CAGR of +38.2%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for toy exported from Spain were France ($X), Portugal ($X) and Italy ($X), with a combined 56% share of total exports. These countries were followed by Germany, Poland, Belgium, Greece, the UK, the Netherlands, Mexico and Hungary, which together accounted for a further 31%.

Poland, with a CAGR of +26.6%, saw the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average toy export price stood at $X per ton in 2021, remaining stable against the previous year. Over the last nine years, it increased at an average annual rate of +1.7%. The most prominent rate of growth was recorded in 2013 an increase of 26%. The export price peaked at $X per ton in 2014; however, from 2015 to 2021, the export prices failed to regain momentum.

There were significant differences in the average prices for the major external markets. In 2021, amid the top suppliers, the country with the highest price was Greece ($X per ton), while the average price for exports to Hungary ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+9.1%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Spain

In 2021, the amount of dolls and toys imported into Spain skyrocketed to X tons, with an increase of 29% against the year before. The total import volume increased at an average annual rate of +4.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, toy imports skyrocketed to $X in 2021. The total import value increased at an average annual rate of +3.9% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of toy to Spain, accounting for a 57% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Italy (X tons), fivefold. The third position in this ranking was taken by Germany (X tons), with a 7% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China totaled +2.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+14.8% per year) and Germany (+10.7% per year).

In value terms, China ($X) constituted the largest supplier of dolls and toys to Spain, comprising 53% of total imports. The second position in the ranking was taken by France ($X), with a 12% share of total imports. It was followed by Germany, with a 9.4% share.

From 2012 to 2021, the average annual rate of growth in terms of value from China stood at +1.6%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+17.7% per year) and Germany (+9.1% per year).

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, shrinking by -4.9% against the previous year. Over the period under review, the import price showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when the average import price increased by 5.4% against the previous year. Over the period under review, average import prices reached the maximum at $X per ton in 2013; however, from 2014 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Italy ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the UK (+8.7%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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