Sudan: Toy Market 2024

Toy Market Size in Sudan

The Sudanese toy market contracted to $X in 2021, falling by -13.3% against the previous year. Overall, consumption continues to indicate a relatively flat trend pattern. As a result, consumption reached the peak level of $X. From 2017 to 2021, the growth of the market remained at a somewhat lower figure.

Toy Production in Sudan

In value terms, toy production shrank to $X in 2021 estimated in export price. In general, production showed a slight decline. The most prominent rate of growth was recorded in 2016 when the production volume increased by 68% against the previous year. Over the period under review, production reached the maximum level at $X in 2018; however, from 2019 to 2021, production stood at a somewhat lower figure.

Toy Exports

Exports from Sudan

For the third consecutive year, Sudan recorded decline in overseas shipments of dolls and toys, which decreased by -36.2% to X kg in 2021. Overall, exports, however, posted a strong increase. The pace of growth appeared the most rapid in 2013 with an increase of 911% against the previous year. As a result, the exports attained the peak of X tons. From 2014 to 2021, the growth of the exports remained at a lower figure.

In value terms, toy exports reduced to $X in 2021. In general, exports, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2013 when exports increased by 434%. As a result, the exports attained the peak of $X. From 2014 to 2021, the growth of the exports failed to regain momentum.

Exports by Country

Tanzania (X kg), Ethiopia (X kg) and Saudi Arabia (X kg) were the main destinations of toy exports from Sudan, together comprising 37% of total exports.

From 2012 to 2021, the biggest increases were recorded for Ethiopia (with a CAGR of +3.4%), while shipments for the other leaders experienced mixed trend patterns.

In value terms, the largest markets for toy exported from Sudan were Saudi Arabia ($X), Ethiopia ($X) and Tanzania ($X), together comprising 63% of total exports.

Among the main countries of destination, Ethiopia, with a CAGR of +16.0%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

In 2021, the average toy export price amounted to $X per ton, surging by 43% against the previous year. Over the period under review, the export price, however, recorded a pronounced contraction. The most prominent rate of growth was recorded in 2017 when the average export price increased by 67%. The export price peaked at $X per ton in 2018; however, from 2019 to 2021, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Saudi Arabia ($X per ton), while the average price for exports to Tanzania ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Canada (+69.9%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Sudan

In 2021, imports of dolls and toys into Sudan shrank to X tons, which is down by -12.9% compared with 2020. Overall, imports, however, saw a strong expansion. The growth pace was the most rapid in 2016 when imports increased by 211% against the previous year. Over the period under review, imports reached the maximum at X tons in 2017; however, from 2018 to 2021, imports failed to regain momentum.

In value terms, toy imports contracted sharply to $X in 2021. In general, imports, however, recorded a significant increase. The growth pace was the most rapid in 2019 with an increase of 218% against the previous year. As a result, imports attained the peak of $X. From 2020 to 2021, the growth of imports remained at a lower figure.

Imports by Country

In 2021, China (X tons) was the main toy supplier to Sudan, accounting for a 103% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, the United Arab Emirates (X tons), fourfold.

From 2012 to 2021, the average annual growth rate of volume from China totaled +14.9%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (+24.7% per year) and Saudi Arabia (+27.2% per year).

In value terms, China ($X) constituted the largest supplier of dolls and toys to Sudan, comprising 133% of total imports. The second position in the ranking was held by the United Arab Emirates ($X), with a 12% share of total imports.

From 2012 to 2021, the average annual growth rate of value from China amounted to +34.9%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (+38.4% per year) and Saudi Arabia (+6.8% per year).

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, which is down by -8.4% against the previous year. In general, the import price, however, recorded a strong expansion. The growth pace was the most rapid in 2013 when the average import price increased by 74%. Over the period under review, average import prices attained the peak figure at $X per ton in 2020, and then reduced in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was China ($X per ton), while the price for Saudi Arabia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+17.4%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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