Sweden: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Sweden

The Swedish market for calendars and trade advertising material dropped dramatically to $X in 2022, which is down by -39% against the previous year. In general, consumption, however, continues to indicate a pronounced increase. Over the period under review, the market reached the peak level at $X in 2014; however, from 2015 to 2022, consumption stood at a somewhat lower figure.

Production of Calendars And Trade Advertising Material in Sweden

In value terms, calendars and trade advertising material production amounted to $X in 2022 estimated in export price. Over the period under review, production, however, saw a significant expansion. The most prominent rate of growth was recorded in 2013 when the production volume increased by 100% against the previous year. Calendars and trade advertising material production peaked at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Exports of Calendars And Trade Advertising Material

Exports from Sweden

In 2022, overseas shipments of calendars and trade advertising material were finally on the rise to reach X tons after three years of decline. Overall, exports, however, showed a deep slump. The most prominent rate of growth was recorded in 2017 with an increase of 27% against the previous year. The exports peaked at X tons in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, calendars and trade advertising material exports fell markedly to $X in 2022. In general, exports, however, showed a pronounced setback. The most prominent rate of growth was recorded in 2021 with an increase of 29% against the previous year. The exports peaked at $X in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Norway (X tons) was the main destination for calendars and trade advertising material exports from Sweden, with a 61% share of total exports. Moreover, calendars and trade advertising material exports to Norway exceeded the volume sent to the second major destination, Finland (X tons), threefold. The third position in this ranking was held by Denmark (X tons), with a 10% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Norway totaled -2.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Finland (+7.3% per year) and Denmark (-10.8% per year).

In value terms, Norway ($X) remains the key foreign market for calendars and trade advertising material exports from Sweden, comprising 40% of total exports. The second position in the ranking was held by Denmark ($X), with a 13% share of total exports. It was followed by Finland, with an 11% share.

From 2012 to 2022, the average annual growth rate of value to Norway amounted to -5.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Denmark (-5.6% per year) and Finland (+0.6% per year).

Export Prices by Country

In 2022, the average export price for calendars and trade advertising material amounted to $X per ton, with a decrease of -31.4% against the previous year. In general, the export price, however, continues to indicate slight growth. The pace of growth appeared the most rapid in 2021 when the average export price increased by 59% against the previous year. As a result, the export price attained the peak level of $X per ton, and then declined remarkably in the following year.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Hungary ($X per ton), while the average price for exports to Finland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Hungary (+21.7%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Sweden

In 2022, the amount of calendars and trade advertising material imported into Sweden shrank remarkably to X tons, reducing by -51% against the previous year. Overall, imports recorded a deep slump. The pace of growth appeared the most rapid in 2014 when imports increased by 45%. As a result, imports reached the peak of X tons. From 2015 to 2022, the growth of imports failed to regain momentum.

In value terms, calendars and trade advertising material imports declined significantly to $X in 2022. Over the period under review, imports recorded a deep reduction. The pace of growth was the most pronounced in 2017 when imports increased by 18%. Imports peaked at $X in 2014; however, from 2015 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, Germany (X tons) constituted the largest calendars and trade advertising material supplier to Sweden, accounting for a 39% share of total imports. Moreover, calendars and trade advertising material imports from Germany exceeded the figures recorded by the second-largest supplier, Poland (X tons), twofold. The third position in this ranking was held by Denmark (X tons), with an 11% share.

From 2012 to 2022, the average annual growth rate of volume from Germany stood at -12.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (-6.2% per year) and Denmark (-12.1% per year).

In value terms, Germany ($X), Poland ($X) and China ($X) constituted the largest calendars and trade advertising material suppliers to Sweden, with a combined 37% share of total imports. Denmark, the Netherlands, Norway, Estonia, Italy, Latvia, Vietnam, Malaysia, Finland and Belgium lagged somewhat behind, together comprising a further 33%.

Among the main suppliers, Vietnam, with a CAGR of +46.8%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for calendars and trade advertising material amounted to $X per ton, with an increase of 60% against the previous year. Over the period under review, the import price showed moderate growth. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Netherlands ($X per ton), while the price for Germany ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+29.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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