Sweden: Toilet Paper Market 2024

Toilet Paper Market Size in Sweden

The Swedish toilet paper market expanded slightly to $X in 2021, growing by 3% against the previous year. In general, consumption recorded a mild slump. The pace of growth appeared the most rapid in 2018 when the market value increased by 9.2% against the previous year. Over the period under review, the market hit record highs at $X in 2012; however, from 2013 to 2021, consumption stood at a somewhat lower figure.

Toilet Paper Production in Sweden

In value terms, toilet paper production rose slightly to $X in 2021 estimated in export price. In general, production, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2018 with an increase of 9.4% against the previous year. As a result, production reached the peak level of $X. From 2019 to 2021, production growth remained at a lower figure.

Toilet Paper Exports

Exports from Sweden

In 2021, approx. X tons of toilet paper were exported from Sweden; reducing by -8.3% compared with 2020 figures. Overall, total exports indicated a notable increase from 2012 to 2021: its volume increased at an average annual rate of +3.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -9.2% against 2017 indices. The growth pace was the most rapid in 2016 when exports increased by 16% against the previous year. The exports peaked at X tons in 2017; however, from 2018 to 2021, the exports failed to regain momentum.

In value terms, toilet paper exports stood at $X in 2021. In general, exports, however, saw slight growth. The most prominent rate of growth was recorded in 2016 when exports increased by 9.1%. Over the period under review, the exports attained the peak figure at $X in 2018; however, from 2019 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Norway (X tons), Denmark (X tons) and Finland (X tons) were the main destinations of toilet paper exports from Sweden, with a combined 92% share of total exports.

From 2012 to 2021, the biggest increases were recorded for Denmark (with a CAGR of +10.3%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for toilet paper exported from Sweden were Norway ($X), Denmark ($X) and Finland ($X), together comprising 94% of total exports.

In terms of the main countries of destination, Finland, with a CAGR of +9.8%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

The average toilet paper export price stood at $X per ton in 2021, rising by 9.4% against the previous year. Over the period under review, the export price, however, recorded a noticeable descent. Over the period under review, the average export prices attained the maximum at $X per ton in 2013; however, from 2014 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2021, amid the top suppliers, the country with the highest price was Norway ($X per ton), while the average price for exports to Germany ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Finland (-0.1%), while the prices for the other major destinations experienced a decline.

Toilet Paper Imports

Imports into Sweden

After two years of growth, purchases abroad of toilet paper decreased by -5.5% to X tons in 2021. In general, imports continue to indicate a slight downturn. The most prominent rate of growth was recorded in 2015 with an increase of 62%. Over the period under review, imports reached the maximum at X tons in 2012; however, from 2013 to 2021, imports remained at a lower figure.

In value terms, toilet paper imports expanded rapidly to $X in 2021. Over the period under review, imports saw a slight downturn. The growth pace was the most rapid in 2015 when imports increased by 42% against the previous year. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Norway (X tons) constituted the largest toilet paper supplier to Sweden, accounting for a 53% share of total imports. Moreover, toilet paper imports from Norway exceeded the figures recorded by the second-largest supplier, Hungary (X tons), threefold. The third position in this ranking was taken by Finland (X tons), with a 10% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Norway totaled +102.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Hungary (+69.7% per year) and Finland (-22.0% per year).

In value terms, Norway ($X) constituted the largest supplier of toilet paper to Sweden, comprising 52% of total imports. The second position in the ranking was taken by Hungary ($X), with a 17% share of total imports. It was followed by Finland, with a 9.6% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Norway totaled +92.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Hungary (+71.9% per year) and Finland (-21.7% per year).

Import Prices by Country

The average toilet paper import price stood at $X per ton in 2021, growing by 13% against the previous year. Over the period under review, the import price showed a relatively flat trend pattern. The import price peaked at $X per ton in 2014; afterwards, it flattened through to 2021.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the countries with the highest prices were the Netherlands ($X per ton) and Germany ($X per ton), while the price for Belgium ($X per ton) and Finland ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hungary (+1.3%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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