Sweden: Sportswear Market 2025

Sportswear Market Size in Sweden

For the fifth consecutive year, the Swedish sportswear market recorded growth in sales value, which increased by 4.4% to $X in 2021. Over the period under review, consumption, however, showed a relatively flat trend pattern. As a result, consumption attained the peak level of $X. From 2014 to 2021, the growth of the market remained at a somewhat lower figure.

Sportswear Production in Sweden

In value terms, sportswear production reduced to $X in 2021 estimated in export price. Overall, production recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 with an increase of 142% against the previous year. As a result, production reached the peak level of $X. From 2014 to 2021, production growth remained at a lower figure.

Sportswear Exports

Exports from Sweden

Sportswear exports from Sweden rose modestly to X units in 2021, growing by 1.9% against the previous year. Over the period under review, total exports indicated a tangible increase from 2012 to 2021: its volume increased at an average annual rate of +3.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -11.8% against 2019 indices. The pace of growth appeared the most rapid in 2015 with an increase of 29% against the previous year. The exports peaked at X units in 2019; however, from 2020 to 2021, the exports failed to regain momentum.

In value terms, sportswear exports stood at $X in 2021. Overall, total exports indicated a tangible expansion from 2012 to 2021: its value increased at an average annual rate of +4.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +94.9% against 2016 indices. The pace of growth appeared the most rapid in 2019 with an increase of 25% against the previous year. Over the period under review, the exports hit record highs in 2021 and are likely to see steady growth in the near future.

Exports by Country

Norway (X units), Finland (X units) and Denmark (X units) were the main destinations of sportswear exports from Sweden, with a combined 69% share of total exports. These countries were followed by Germany, Poland, the Netherlands, Austria and the UK, which together accounted for a further 22%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Austria (with a CAGR of +35.2%), while the other leaders experienced more modest paces of growth.

In value terms, Norway ($X), Denmark ($X) and Finland ($X) appeared to be the largest markets for sportswear exported from Sweden worldwide, together accounting for 63% of total exports. These countries were followed by Poland, Germany, the Netherlands, the UK and Austria, which together accounted for a further 24%.

In terms of the main countries of destination, the Netherlands, with a CAGR of +36.2%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average sportswear export price amounted to $X per unit, growing by 12% against the previous year. In general, the export price showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 an increase of 21%. The export price peaked in 2021 and is likely to see gradual growth in the near future.

Prices varied noticeably country of destination: the country with the highest price was the UK ($X per unit), while the average price for exports to Austria ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the Netherlands (+6.0%), while the prices for the other major destinations experienced more modest paces of growth.

Sportswear Imports

Imports into Sweden

In 2021, supplies from abroad of track suits, ski suits and swimwear increased by 5.5% to X units for the first time since 2018, thus ending a two-year declining trend. Over the period under review, imports, however, saw a relatively flat trend pattern. The growth pace was the most rapid in 2018 with an increase of 19% against the previous year. As a result, imports reached the peak of X units. From 2019 to 2021, the growth of imports remained at a somewhat lower figure.

In value terms, sportswear imports expanded remarkably to $X in 2021. The total import value increased at an average annual rate of +2.0% from 2012 to 2021; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

China (X units), Germany (X units) and Bangladesh (X units) were the main suppliers of sportswear imports to Sweden, with a combined 61% share of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Bangladesh (with a CAGR of +27.8%), while imports for the other leaders experienced more modest paces of growth.

In value terms, China ($X), Germany ($X) and Poland ($X) appeared to be the largest sportswear suppliers to Sweden, together accounting for 52% of total imports. Bangladesh, Denmark, the Netherlands, Turkey, Portugal, Vietnam, Cambodia and Hong Kong SAR lagged somewhat behind, together comprising a further 34%.

Portugal, with a CAGR of +25.7%, recorded the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average sportswear import price stood at $X per unit in 2021, picking up by 8.9% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.2%. The growth pace was the most rapid in 2017 when the average import price increased by 15% against the previous year. Over the period under review, average import prices reached the maximum in 2021 and is expected to retain growth in years to come.

Prices varied noticeably country of origin: the country with the highest price was Poland ($X per unit), while the price for Bangladesh ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Poland (+6.8%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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