Switzerland: Blueberry And Cranberry Market 2025

Blueberry And Cranberry Market Size in Switzerland

In 2022, after ten years of growth, there was decline in the Swiss blueberry and cranberry market, when its value decreased by -3.2% to $X. In general, consumption recorded a strong increase. Blueberry and cranberry consumption peaked at $X in 2021, and then fell in the following year.

Blueberry And Cranberry Production in Switzerland

In value terms, blueberry and cranberry production shrank to $X in 2022 estimated in export price. Over the period under review, production, however, posted prominent growth. The most prominent rate of growth was recorded in 2013 with an increase of 532% against the previous year. Over the period under review, production reached the peak level at $X in 2014; however, from 2015 to 2022, production remained at a lower figure.

In 2022, the average blueberry and cranberry yield in Switzerland declined to X tons per ha, which is down by -10.4% compared with the previous year's figure. Over the period under review, the yield indicated modest growth from 2012 to 2022: its figure increased at an average annual rate of +1.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, blueberry and cranberry yield increased by +86.2% against 2017 indices. The growth pace was the most rapid in 2014 with an increase of 49% against the previous year. Over the period under review, the average blueberry and cranberry yield hit record highs at X tons per ha in 2021, and then declined in the following year. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, the total area harvested in terms of blueberries and cranberries production in Switzerland reached X ha, remaining stable against the previous year. In general, the total harvested area indicated buoyant growth from 2012 to 2022: its figure increased at an average annual rate of +5.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, blueberry and cranberry harvested area decreased by -0.9% against 2020 indices. The growth pace was the most rapid in 2017 with an increase of 12%. The blueberry and cranberry harvested area peaked at X ha in 2020; however, from 2021 to 2022, the harvested area failed to regain momentum.

Blueberry And Cranberry Exports

Exports from Switzerland

In 2022, overseas shipments of blueberries and cranberries decreased by -73.2% to X tons, falling for the second year in a row after two years of growth. In general, exports saw a abrupt shrinkage. The pace of growth was the most pronounced in 2017 with an increase of 293%. The exports peaked at X tons in 2020; however, from 2021 to 2022, the exports stood at a somewhat lower figure.

In value terms, blueberry and cranberry exports dropped remarkably to $X in 2022. Overall, exports showed a abrupt downturn. The most prominent rate of growth was recorded in 2017 when exports increased by 179%. The exports peaked at $X in 2019; however, from 2020 to 2022, the exports remained at a lower figure.

Exports by Country

Germany (X tons) was the main destination for blueberry and cranberry exports from Switzerland, with a 62% share of total exports. Moreover, blueberry and cranberry exports to Germany exceeded the volume sent to the second major destination, the Netherlands (X kg), twofold. Spain (X kg) ranked third in terms of total exports with a 10% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Germany amounted to -11.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Netherlands (-19.4% per year) and Spain (-17.6% per year).

In value terms, the largest markets for blueberry and cranberry exported from Switzerland were Germany ($X), the Netherlands ($X) and Spain ($X), together comprising 95% of total exports.

Germany, with a CAGR of -15.9%, saw the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced a decline.

Export Prices by Country

In 2022, the average blueberry and cranberry export price amounted to $X per ton, reducing by -4.7% against the previous year. In general, the export price recorded a noticeable downturn. The pace of growth was the most pronounced in 2016 when the average export price increased by 68% against the previous year. The export price peaked at $X per ton in 2013; however, from 2014 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was France ($X per ton), while the average price for exports to Germany ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Poland (-2.3%), while the prices for the other major destinations experienced a decline.

Blueberry And Cranberry Imports

Imports into Switzerland

In 2022, the amount of blueberries and cranberries imported into Switzerland amounted to X tons, with an increase of 9.6% against the previous year. Overall, imports showed buoyant growth. The most prominent rate of growth was recorded in 2014 with an increase of 41% against the previous year. Imports peaked in 2022 and are expected to retain growth in the near future.

In value terms, blueberry and cranberry imports contracted slightly to $X in 2022. In general, imports saw a prominent increase. The most prominent rate of growth was recorded in 2013 with an increase of 50%. Imports peaked at $X in 2021, and then fell modestly in the following year.

Imports by Country

In 2022, Spain (X tons) constituted the largest blueberry and cranberry supplier to Switzerland, accounting for a 49% share of total imports. Moreover, blueberry and cranberry imports from Spain exceeded the figures recorded by the second-largest supplier, Peru (X tons), fourfold. The Netherlands (X tons) ranked third in terms of total imports with a 9.1% share.

From 2012 to 2022, the average annual growth rate of volume from Spain totaled +19.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Peru (+101.9% per year) and the Netherlands (+14.9% per year).

In value terms, Spain ($X) constituted the largest supplier of blueberries and cranberries to Switzerland, comprising 50% of total imports. The second position in the ranking was taken by Peru ($X), with a 13% share of total imports. It was followed by the Netherlands, with a 9.9% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Spain amounted to +16.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Peru (+89.8% per year) and the Netherlands (+11.0% per year).

Import Prices by Country

In 2022, the average blueberry and cranberry import price amounted to $X per ton, dropping by -13.1% against the previous year. Overall, the import price saw a noticeable shrinkage. The pace of growth appeared the most rapid in 2013 when the average import price increased by 12% against the previous year. As a result, import price attained the peak level of $X per ton. From 2014 to 2022, the average import prices remained at a lower figure.

Average prices varied somewhat amongst the major supplying countries. In 2022, amid the top importers, the highest price was recorded for prices from the Netherlands ($X per ton) and Italy ($X per ton), while the price for Poland ($X per ton) and Germany ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Germany (+0.7%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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