Switzerland: Book And Brochure Market 2024

Book And Brochure Market Size in Switzerland

The Swiss book and brochure market amounted to $X in 2022, rising by 4% against the previous year. Overall, consumption showed a relatively flat trend pattern. Book and brochure consumption peaked in 2022 and is likely to continue growth in the near future.

Book And Brochure Production in Switzerland

In value terms, book and brochure production surged to $X in 2022 estimated in export price. In general, production, however, recorded a mild contraction. Over the period under review, production attained the maximum level at $X in 2020; however, from 2021 to 2022, production remained at a lower figure.

Book And Brochure Exports

Exports from Switzerland

In 2022, shipments abroad of books, brochures and similar printed matter increased by 7.9% to X units, rising for the second year in a row after eight years of decline. Over the period under review, exports, however, recorded a abrupt shrinkage. The exports peaked at X units in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, book and brochure exports stood at $X in 2022. Overall, exports, however, recorded a deep setback. The most prominent rate of growth was recorded in 2021 with an increase of 17%. The exports peaked at $X in 2013; however, from 2014 to 2022, the exports remained at a lower figure.

Exports by Country

France (X units), Germany (X units) and Italy (X units) were the main destinations of book and brochure exports from Switzerland, with a combined 80% share of total exports. The United States, China, Portugal, the UK and Belgium lagged somewhat behind, together accounting for a further 7.6%.

From 2012 to 2022, the biggest increases were recorded for Portugal (with a CAGR of +24.0%), while shipments for the other leaders experienced mixed trend patterns.

In value terms, the largest markets for book and brochure exported from Switzerland were France ($X), Germany ($X) and Italy ($X), with a combined 75% share of total exports. The UK, the United States, Portugal, China and Belgium lagged somewhat behind, together comprising a further 11%.

Portugal, with a CAGR of +25.0%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced a decline.

Export Prices by Country

The average book and brochure export price stood at $X per unit in 2022, with a decrease of -6.6% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.0%. The pace of growth was the most pronounced in 2013 an increase of 14%. The export price peaked at $X per unit in 2021, and then dropped in the following year.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was the UK ($X per unit), while the average price for exports to China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Belgium (+20.8%), while the prices for the other major destinations experienced more modest paces of growth.

Book And Brochure Imports

Imports into Switzerland

In 2022, supplies from abroad of books, brochures and similar printed matter decreased by -3.6% to X units for the first time since 2017, thus ending a four-year rising trend. In general, imports saw a pronounced setback. The most prominent rate of growth was recorded in 2019 with an increase of 107% against the previous year. Over the period under review, imports reached the maximum at X units in 2012; however, from 2013 to 2022, imports failed to regain momentum.

In value terms, book and brochure imports fell to $X in 2022. Over the period under review, imports continue to indicate a mild reduction. The most prominent rate of growth was recorded in 2021 with an increase of 8.9% against the previous year. Imports peaked at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, Germany (X units) constituted the largest book and brochure supplier to Switzerland, with a 54% share of total imports. Moreover, book and brochure imports from Germany exceeded the figures recorded by the second-largest supplier, France (X units), threefold. The third position in this ranking was taken by Italy (X units), with a 7.7% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Germany totaled -5.9%. The remaining supplying countries recorded the following average annual rates of imports growth: France (-1.9% per year) and Italy (-1.9% per year).

In value terms, Germany ($X) constituted the largest supplier of books, brochures and similar printed matter to Switzerland, comprising 51% of total imports. The second position in the ranking was held by France ($X), with a 21% share of total imports. It was followed by Italy, with a 7.6% share.

From 2012 to 2022, the average annual growth rate of value from Germany stood at -2.9%. The remaining supplying countries recorded the following average annual rates of imports growth: France (-0.8% per year) and Italy (+1.6% per year).

Import Prices by Country

The average book and brochure import price stood at $X per unit in 2022, dropping by -2.8% against the previous year. Overall, the import price, however, saw a tangible increase. The growth pace was the most rapid in 2016 when the average import price increased by 240% against the previous year. Over the period under review, average import prices reached the maximum at $X per unit in 2017; however, from 2018 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per unit), while the price for the Czech Republic ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+6.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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