Switzerland: Festive Articles Market 2024

Festive Articles Market Size in Switzerland

The Swiss festive articles market surged to $X in 2022, with an increase of 39% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, the total consumption indicated a prominent increase from 2012 to 2022: its value increased at an average annual rate of +5.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +82.2% against 2020 indices. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Festive Articles Exports

Exports from Switzerland

In 2022, shipments abroad of festive or carnival articles decreased by -7.5% to X tons, falling for the third year in a row after two years of growth. Over the period under review, exports faced a deep slump. The most prominent rate of growth was recorded in 2016 when exports increased by 58% against the previous year. As a result, the exports attained the peak of X tons. From 2017 to 2022, the growth of the exports remained at a lower figure.

In value terms, festive articles exports declined modestly to $X in 2022. Overall, exports showed a abrupt decline. The pace of growth appeared the most rapid in 2016 with an increase of 44%. The exports peaked at $X in 2012; however, from 2013 to 2022, the exports remained at a lower figure.

Exports by Country

Germany (X tons) was the main destination for festive articles exports from Switzerland, with a 74% share of total exports. Moreover, festive articles exports to Germany exceeded the volume sent to the second major destination, France (X tons), ninefold. The third position in this ranking was held by Austria (X tons), with a 5.2% share.

From 2012 to 2022, the average annual growth rate of volume to Germany totaled -10.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: France (-2.1% per year) and Austria (-9.6% per year).

In value terms, the largest markets for festive articles exported from Switzerland were Germany ($X), Austria ($X) and France ($X), with a combined 89% share of total exports. Italy, Belgium and Congo lagged somewhat behind, together accounting for a further 2.3%.

Congo, with a CAGR of +24.3%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

The average festive articles export price stood at $X per ton in 2022, rising by 4.3% against the previous year. Over the period under review, the export price recorded a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 an increase of 44% against the previous year. Over the period under review, the average export prices reached the peak figure at $X per ton in 2014; however, from 2015 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Austria ($X per ton), while the average price for exports to Congo ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to France (+4.8%), while the prices for the other major destinations experienced mixed trend patterns.

Festive Articles Imports

Imports into Switzerland

In 2022, imports of festive or carnival articles into Switzerland skyrocketed to X tons, growing by 32% against the previous year's figure. Overall, imports continue to indicate a relatively flat trend pattern. Over the period under review, imports hit record highs at X tons in 2019; however, from 2020 to 2022, imports failed to regain momentum.

In value terms, festive articles imports skyrocketed to $X in 2022. Over the period under review, total imports indicated resilient growth from 2012 to 2022: its value increased at an average annual rate of +5.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +80.4% against 2020 indices. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

China (X tons), Germany (X tons) and Italy (X tons) were the main suppliers of festive articles imports to Switzerland, together comprising 85% of total imports. Bangladesh, France, the Netherlands, Austria and the UK lagged somewhat behind, together comprising a further 11%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Bangladesh (with a CAGR of +135.6%), while imports for the other leaders experienced more modest paces of growth.

In value terms, China ($X), Germany ($X) and France ($X) appeared to be the largest festive articles suppliers to Switzerland, with a combined 86% share of total imports. Italy, the Netherlands, Bangladesh, the UK and Austria lagged somewhat behind, together comprising a further 8.7%.

In terms of the main suppliers, Bangladesh, with a CAGR of +89.2%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average festive articles import price stood at $X per ton in 2022, with an increase of 4.4% against the previous year. Over the period under review, import price indicated a remarkable increase from 2012 to 2022: its price increased at an average annual rate of +5.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, festive articles import price increased by +62.5% against 2019 indices. The growth pace was the most rapid in 2016 an increase of 30%. The import price peaked in 2022 and is likely to see steady growth in the near future.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Italy ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the UK (+9.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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