Switzerland: Market for Hair Lotion and Preparation 2024

Market Size for Hair Lotion and Preparation in Switzerland

In 2021, the Swiss hair lotion and preparation market increased by 55% to $X for the first time since 2018, thus ending a two-year declining trend. Over the period under review, consumption, however, saw a relatively flat trend pattern. Over the period under review, the market hit record highs at $X in 2014; however, from 2015 to 2021, consumption failed to regain momentum.

Exports of Hair Lotion and Preparation

Exports from Switzerland

Hair lotion and preparation exports from Switzerland shrank to X tons in 2021, waning by -3% against 2020. In general, exports continue to indicate a noticeable reduction. The most prominent rate of growth was recorded in 2015 with an increase of 13% against the previous year. The exports peaked at X tons in 2012; however, from 2013 to 2021, the exports stood at a somewhat lower figure.

In value terms, hair lotion and preparation exports expanded significantly to $X in 2021. The total export value increased at an average annual rate of +2.8% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2013 with an increase of 21%. Over the period under review, the exports hit record highs in 2021 and are likely to see gradual growth in the near future.

Exports by Country

Germany (X tons) was the main destination for hair lotion and preparation exports from Switzerland, accounting for a 57% share of total exports. Moreover, hair lotion and preparation exports to Germany exceeded the volume sent to the second major destination, France (X tons), fourfold. Austria (X tons) ranked third in terms of total exports with a 6.8% share.

From 2012 to 2021, the average annual growth rate of volume to Germany totaled -6.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: France (-2.5% per year) and Austria (+24.0% per year).

In value terms, the largest markets for hair lotion and preparation exported from Switzerland were France ($X), Germany ($X) and South Korea ($X), with a combined 74% share of total exports. Hungary, Italy, Austria, Poland, the Netherlands and Slovenia lagged somewhat behind, together comprising a further 8.7%.

Hungary, with a CAGR of +78.4%, recorded the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average hair lotion and preparation export price stood at $X per ton in 2021, growing by 11% against the previous year. Over the period under review, export price indicated a strong increase from 2012 to 2021: its price increased at an average annual rate of +7.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, hair lotion and preparation export price increased by +58.4% against 2015 indices. The growth pace was the most rapid in 2013 when the average export price increased by 28% against the previous year. Over the period under review, the average export prices reached the peak figure in 2021 and is likely to see steady growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was France ($X per ton), while the average price for exports to Austria ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Slovenia (+17.4%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Hair Lotion and Preparation

Imports into Switzerland

In 2021, purchases abroad of hair lotion and preparation was finally on the rise to reach X tons after three years of decline. Over the period under review, imports, however, saw a noticeable shrinkage. Imports peaked at X tons in 2012; however, from 2013 to 2021, imports failed to regain momentum.

In value terms, hair lotion and preparation imports expanded rapidly to $X in 2021. Overall, imports, however, saw a slight slump. Imports peaked at $X in 2014; however, from 2015 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, Germany (X tons) constituted the largest supplier of hair lotion and preparation to Switzerland, accounting for a 36% share of total imports. Moreover, hair lotion and preparation imports from Germany exceeded the figures recorded by the second-largest supplier, France (X tons), twofold. The third position in this ranking was taken by Italy (X tons), with an 11% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Germany stood at -4.8%. The remaining supplying countries recorded the following average annual rates of imports growth: France (-4.8% per year) and Italy (+5.0% per year).

In value terms, Germany ($X) constituted the largest supplier of hair lotion and preparation to Switzerland, comprising 33% of total imports. The second position in the ranking was held by France ($X), with a 13% share of total imports. It was followed by Italy, with a 13% share.

From 2012 to 2021, the average annual growth rate of value from Germany stood at -8.1%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+0.1% per year) and Italy (+7.6% per year).

Import Prices by Country

The average hair lotion and preparation import price stood at $X per ton in 2021, waning by -23.1% against the previous year. Overall, the import price, however, continues to indicate a mild expansion. The pace of growth was the most pronounced in 2016 when the average import price increased by 34% against the previous year. The import price peaked at $X per ton in 2020, and then dropped remarkably in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United States ($X per ton), while the price for Belgium ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Slovenia (+7.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform