Switzerland: Potato Chips Market 2024

Potato Chips Market Size in Switzerland

The Swiss potato chips market expanded to $X in 2022, picking up by 1.5% against the previous year. The market value increased at an average annual rate of +1.1% over the period from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations being recorded in certain years. Potato chips consumption peaked at $X in 2014; however, from 2015 to 2022, consumption remained at a lower figure.

Potato Chips Production in Switzerland

In value terms, potato chips production reduced to $X in 2022 estimated in export price. Over the period under review, production showed a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 when the production volume increased by 16%. Over the period under review, production attained the peak level at $X in 2013; however, from 2014 to 2022, production stood at a somewhat lower figure.

Potato Chips Exports

Exports from Switzerland

In 2022, shipments abroad of potato chips decreased by -21% to X tons for the first time since 2019, thus ending a two-year rising trend. In general, exports recorded a slight curtailment. The most prominent rate of growth was recorded in 2016 when exports increased by 14%. The exports peaked at X tons in 2021, and then dropped rapidly in the following year.

In value terms, potato chips exports shrank notably to $X in 2022. Over the period under review, exports recorded a mild setback. The pace of growth appeared the most rapid in 2021 with an increase of 14%. As a result, the exports attained the peak of $X, and then shrank sharply in the following year.

Exports by Country

Germany (X tons) was the main destination for potato chips exports from Switzerland, accounting for a 62% share of total exports. Moreover, potato chips exports to Germany exceeded the volume sent to the second major destination, France (X tons), fivefold. Austria (X tons) ranked third in terms of total exports with a 12% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Germany stood at +3.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: France (-0.4% per year) and Austria (-12.3% per year).

In value terms, Germany ($X) remains the key foreign market for potato chips exports from Switzerland, comprising 55% of total exports. The second position in the ranking was held by Austria ($X), with a 22% share of total exports. It was followed by France, with a 13% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Germany was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: Austria (-5.2% per year) and France (+0.9% per year).

Export Prices by Country

In 2022, the average potato chips export price amounted to $X per ton, picking up by 2.2% against the previous year. Over the period under review, the export price, however, continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2014 an increase of 13%. As a result, the export price reached the peak level of $X per ton. From 2015 to 2022, the average export prices remained at a somewhat lower figure.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Austria ($X per ton), while the average price for exports to Australia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Austria (+8.1%), while the prices for the other major destinations experienced mixed trend patterns.

Potato Chips Imports

Imports into Switzerland

In 2022, the amount of potato chips imported into Switzerland declined to X tons, therefore, remained relatively stable against the previous year's figure. The total import volume increased at an average annual rate of +2.3% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 when imports increased by 28% against the previous year. Over the period under review, imports attained the maximum at X tons in 2016; however, from 2017 to 2022, imports remained at a lower figure.

In value terms, potato chips imports reduced modestly to $X in 2022. Overall, total imports indicated a buoyant increase from 2012 to 2022: its value increased at an average annual rate of +6.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +11.1% against 2019 indices. The pace of growth was the most pronounced in 2014 with an increase of 38%. Over the period under review, imports attained the maximum at $X in 2021, and then fell slightly in the following year.

Imports by Country

Austria (X tons), Germany (X tons) and the UK (X tons) were the main suppliers of potato chips imports to Switzerland, together accounting for 87% of total imports. Spain, Portugal, Italy and the Netherlands lagged somewhat behind, together accounting for a further 8.5%.

From 2012 to 2022, the biggest increases were recorded for Portugal (with a CAGR of +21.1%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Austria ($X), Germany ($X) and the UK ($X) were the largest potato chips suppliers to Switzerland, together comprising 83% of total imports. Spain, Portugal, Italy and the Netherlands lagged somewhat behind, together comprising a further 12%.

In terms of the main suppliers, Spain, with a CAGR of +27.0%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average potato chips import price stood at $X per ton in 2022, waning by -2.2% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +3.6%. The most prominent rate of growth was recorded in 2013 an increase of 26% against the previous year. The import price peaked at $X per ton in 2020; however, from 2021 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Spain ($X per ton), while the price for the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Austria (+9.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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