Switzerland: Sunglasses Market 2024

Sunglasses Market Size in Switzerland

The Swiss sunglasses market rose sharply to $X in 2022, with an increase of 15% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). The market value increased at an average annual rate of +4.1% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. Sunglasses consumption peaked in 2022 and is expected to retain growth in the immediate term.

Sunglasses Exports

Exports from Switzerland

In 2022, sunglasses exports from Switzerland rose remarkably to X units, with an increase of 13% against the previous year's figure. In general, total exports indicated temperate growth from 2012 to 2022: its volume increased at an average annual rate of +4.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +62.2% against 2019 indices. The most prominent rate of growth was recorded in 2021 when exports increased by 44% against the previous year. The exports peaked in 2022 and are likely to see steady growth in the immediate term.

In value terms, sunglasses exports skyrocketed to $X in 2022. Over the period under review, total exports indicated a notable expansion from 2012 to 2022: its value increased at an average annual rate of +4.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +94.5% against 2019 indices. The growth pace was the most rapid in 2021 when exports increased by 33% against the previous year. Over the period under review, the exports reached the maximum in 2022 and are expected to retain growth in the immediate term.

Exports by Country

Germany (X units) was the main destination for sunglasses exports from Switzerland, with a 49% share of total exports. Moreover, sunglasses exports to Germany exceeded the volume sent to the second major destination, Italy (X units), threefold. The third position in this ranking was held by Poland (X units), with a 5.8% share.

From 2012 to 2022, the average annual growth rate of volume to Germany amounted to +20.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (-1.3% per year) and Poland (+70.5% per year).

In value terms, Germany ($X) remains the key foreign market for sunglasses exports from Switzerland, comprising 39% of total exports. The second position in the ranking was held by Italy ($X), with an 18% share of total exports. It was followed by the United States, with a 15% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Germany totaled +36.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (+4.0% per year) and the United States (+0.7% per year).

Export Prices by Country

The average sunglasses export price stood at $X per unit in 2022, increasing by 3.3% against the previous year. In general, the export price, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2020 an increase of 26% against the previous year. The export price peaked at $X per unit in 2013; however, from 2014 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was the United States ($X per unit), while the average price for exports to the Netherlands ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+25.4%), while the prices for the other major destinations experienced more modest paces of growth.

Sunglasses Imports

Imports into Switzerland

In 2022, overseas purchases of sunglasses were finally on the rise to reach X units after two years of decline. Overall, imports recorded a relatively flat trend pattern. Over the period under review, imports reached the peak figure at X units in 2016; however, from 2017 to 2022, imports remained at a lower figure.

In value terms, sunglasses imports reached $X in 2022. Over the period under review, total imports indicated a prominent increase from 2012 to 2022: its value increased at an average annual rate of +6.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports increased by +44.5% against 2018 indices. The most prominent rate of growth was recorded in 2016 with an increase of 36% against the previous year. Imports peaked in 2022 and are likely to see steady growth in years to come.

Imports by Country

In 2022, China (X units) constituted the largest sunglasses supplier to Switzerland, accounting for a 62% share of total imports. Moreover, sunglasses imports from China exceeded the figures recorded by the second-largest supplier, Italy (X units), fivefold. Germany (X units) ranked third in terms of total imports with a 5.9% share.

From 2012 to 2022, the average annual growth rate of volume from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+3.9% per year) and Germany (-4.6% per year).

In value terms, the largest sunglasses suppliers to Switzerland were Italy ($X), China ($X) and Japan ($X), together comprising 75% of total imports.

Among the main suppliers, Japan, with a CAGR of +28.7%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average sunglasses import price amounted to $X per unit, with a decrease of -15.7% against the previous year. In general, the import price, however, showed resilient growth. The pace of growth was the most pronounced in 2021 when the average import price increased by 35%. As a result, import price attained the peak level of $X per unit, and then shrank remarkably in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Japan ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Taiwan (Chinese) (+14.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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