Switzerland: Television Receiver Market 2025

Television Receiver Market Size in Switzerland

In 2022, after three years of growth, there was significant decline in the Swiss television receiver market, when its value decreased by -20.2% to $X. Overall, consumption continues to indicate a perceptible shrinkage. Over the period under review, the market attained the maximum level at $X in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

Television Receiver Exports

Exports from Switzerland

In 2022, exports of television receivers from Switzerland skyrocketed to X units, rising by 120% compared with the previous year. Over the period under review, exports continue to indicate resilient growth. The growth pace was the most rapid in 2013 when exports increased by 204% against the previous year. The exports peaked at X units in 2016; however, from 2017 to 2022, the exports failed to regain momentum.

In value terms, television receiver exports soared to $X in 2022. Overall, exports showed a modest increase. The growth pace was the most rapid in 2018 when exports increased by 48%. Over the period under review, the exports reached the maximum at $X in 2014; however, from 2015 to 2022, the exports remained at a lower figure.

Exports by Country

Poland (X units) was the main destination for television receiver exports from Switzerland, accounting for a 80% share of total exports. Moreover, television receiver exports to Poland exceeded the volume sent to the second major destination, Germany (X units), more than tenfold. Italy (X units) ranked third in terms of total exports with a 3.7% share.

From 2012 to 2022, the average annual growth rate of volume to Poland stood at +55.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+3.3% per year) and Italy (+32.3% per year).

In value terms, Italy ($X), Poland ($X) and Germany ($X) appeared to be the largest markets for television receiver exported from Switzerland worldwide, with a combined 67% share of total exports.

Italy, with a CAGR of +32.9%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average television receiver export price stood at $X per unit in 2022, shrinking by -42.9% against the previous year. In general, the export price showed a deep reduction. The growth pace was the most rapid in 2021 an increase of 64% against the previous year. Over the period under review, the average export prices attained the peak figure at $X per unit in 2012; however, from 2013 to 2022, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Italy ($X per unit), while the average price for exports to Poland ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Serbia (+15.0%), while the prices for the other major destinations experienced mixed trend patterns.

Television Receiver Imports

Imports into Switzerland

In 2022, purchases abroad of television receivers increased by 7.3% to X units, rising for the fourth year in a row after four years of decline. Overall, imports, however, recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2014 when imports increased by 35%. As a result, imports reached the peak of X units. From 2015 to 2022, the growth of imports failed to regain momentum.

In value terms, television receiver imports dropped notably to $X in 2022. In general, imports, however, continue to indicate a noticeable decline. The pace of growth was the most pronounced in 2021 when imports increased by 18%. Over the period under review, imports attained the peak figure at $X in 2012; however, from 2013 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, China (X units) constituted the largest television receiver supplier to Switzerland, accounting for a 65% share of total imports. Moreover, television receiver imports from China exceeded the figures recorded by the second-largest supplier, Germany (X units), eightfold. Hungary (X units) ranked third in terms of total imports with a 6.2% share.

From 2012 to 2022, the average annual growth rate of volume from China totaled +6.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (-3.0% per year) and Hungary (-1.7% per year).

In value terms, Germany ($X), China ($X) and Hungary ($X) were the largest television receiver suppliers to Switzerland, with a combined 73% share of total imports. Slovakia, Poland, South Korea, Tunisia, the Czech Republic, the Netherlands, Turkey and Taiwan (Chinese) lagged somewhat behind, together accounting for a further 24%.

Tunisia, with a CAGR of +21.7%, recorded the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average television receiver import price stood at $X per unit in 2022, dropping by -23.7% against the previous year. Overall, the import price saw a perceptible reduction. The growth pace was the most rapid in 2017 when the average import price increased by 17%. The import price peaked at $X per unit in 2013; however, from 2014 to 2022, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was South Korea ($X per unit), while the price for Taiwan (Chinese) ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Hungary (+15.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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