Switzerland: Non-Cotton Terry Towelling Market 2025

Non-Cotton Terry Towelling Market Size in Switzerland

In 2021, after two years of growth, there was significant decline in the Swiss non-cotton terry towelling market, when its value decreased by -14.8% to $X. Over the period under review, consumption, however, saw a strong increase. As a result, consumption reached the peak level of $X, and then fell in the following year.

Non-Cotton Terry Towelling Production in Switzerland

In value terms, non-cotton terry towelling production dropped rapidly to $X in 2021 estimated in export price. In general, production, however, continues to indicate a resilient increase. The pace of growth was the most pronounced in 2020 when the production volume increased by 45% against the previous year. As a result, production attained the peak level of $X, and then contracted dramatically in the following year.

Non-Cotton Terry Towelling Exports

Exports from Switzerland

After two years of growth, overseas shipments of terry towelling (excluding of cotton) decreased by -83% to X square meters in 2021. In general, exports saw a dramatic decline. The growth pace was the most rapid in 2019 when exports increased by 3,476%. Over the period under review, the exports hit record highs at X square meters in 2013; however, from 2014 to 2021, the exports remained at a lower figure.

In value terms, non-cotton terry towelling exports fell markedly to $X in 2021. Overall, exports showed a sharp curtailment. The growth pace was the most rapid in 2019 with an increase of 6,613%. The exports peaked at $X in 2013; however, from 2014 to 2021, the exports failed to regain momentum.

Exports by Country

Romania (X square meters) was the main destination for non-cotton terry towelling exports from Switzerland, with a 48% share of total exports. Moreover, non-cotton terry towelling exports to Romania exceeded the volume sent to the second major destination, the Netherlands (X square meters), threefold. The third position in this ranking was held by the United States (X square meters), with a 13% share.

From 2012 to 2021, the average annual growth rate of volume to Romania was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: the Netherlands (-1.3% per year) and the United States (+9.2% per year).

In value terms, Romania ($X) emerged as the key foreign market for terry towelling (excluding of cotton) exports from Switzerland, comprising 49% of total exports. The second position in the ranking was held by the Netherlands ($X), with a 23% share of total exports. It was followed by the United States, with a 14% share.

From 2012 to 2021, the average annual growth rate of value to Romania was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: the Netherlands (+12.9% per year) and the United States (+26.6% per year).

Export Prices by Country

In 2021, the average non-cotton terry towelling export price amounted to $X per square meter, reducing by -34.7% against the previous year. Over the period under review, the export price, however, recorded significant growth. The pace of growth was the most pronounced in 2016 an increase of 198% against the previous year. The export price peaked at $X per square meter in 2020, and then declined notably in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the Netherlands ($X per square meter), while the average price for exports to Germany ($X per square meter) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+16.6%), while the prices for the other major destinations experienced mixed trend patterns.

Non-Cotton Terry Towelling Imports

Imports into Switzerland

In 2021, after three years of growth, there was significant decline in supplies from abroad of terry towelling (excluding of cotton), when their volume decreased by -33.4% to X square meters. Over the period under review, imports, however, enjoyed a prominent expansion. The pace of growth was the most pronounced in 2013 when imports increased by 103%. Imports peaked at X square meters in 2020, and then contracted dramatically in the following year.

In value terms, non-cotton terry towelling imports fell sharply to $X in 2021. Overall, imports, however, continue to indicate resilient growth. The most prominent rate of growth was recorded in 2013 when imports increased by 206%. Over the period under review, imports hit record highs at $X in 2020, and then shrank dramatically in the following year.

Imports by Country

China (X square meters), Turkey (X square meters) and Italy (X square meters) were the main suppliers of non-cotton terry towelling imports to Switzerland, together comprising 60% of total imports. The UK, France, the Netherlands, Spain, the United States and Germany lagged somewhat behind, together comprising a further 34%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by the UK (with a CAGR of +18.3%), while imports for the other leaders experienced more modest paces of growth.

In value terms, France ($X), Italy ($X) and China ($X) appeared to be the largest non-cotton terry towelling suppliers to Switzerland, with a combined 57% share of total imports. Turkey, the UK, the Netherlands, Spain, Germany and the United States lagged somewhat behind, together comprising a further 35%.

The UK, with a CAGR of +13.5%, recorded the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average non-cotton terry towelling import price amounted to $X per square meter, with an increase of 8.3% against the previous year. Overall, import price indicated mild growth from 2012 to 2021: its price increased at an average annual rate of +1.7% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, non-cotton terry towelling import price increased by +55.8% against 2019 indices. The most prominent rate of growth was recorded in 2013 when the average import price increased by 51% against the previous year. As a result, import price reached the peak level of $X per square meter. From 2014 to 2021, the average import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was France ($X per square meter), while the price for the United States ($X per square meter) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Turkey (+2.2%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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