Switzerland: Toy Market 2024

Toy Market Size in Switzerland

The Swiss toy market surged to $X in 2021, increasing by 31% against the previous year. The market value increased at an average annual rate of +5.3% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Toy Production in Switzerland

In value terms, toy production skyrocketed to $X in 2021 estimated in export price. In general, production continues to indicate a modest increase. Over the period under review, production attained the maximum level at $X in 2019; however, from 2020 to 2021, production failed to regain momentum.

Toy Exports

Exports from Switzerland

In 2021, shipments abroad of dolls and toys was finally on the rise to reach X tons after three years of decline. Overall, exports, however, recorded a relatively flat trend pattern. Over the period under review, the exports hit record highs at X tons in 2017; however, from 2018 to 2021, the exports remained at a lower figure.

In value terms, toy exports surged to $X in 2021. The total export value increased at an average annual rate of +1.5% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2016 when exports increased by 21% against the previous year. As a result, the exports attained the peak of $X. From 2017 to 2021, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Germany (X tons), the Netherlands (X tons) and Italy (X tons) were the main destinations of toy exports from Switzerland, together accounting for 50% of total exports.

From 2012 to 2021, the biggest increases were recorded for the Netherlands (with a CAGR of +56.6%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), Italy ($X) and the Netherlands ($X) constituted the largest markets for toy exported from Switzerland worldwide, with a combined 51% share of total exports.

The Netherlands, with a CAGR of +54.6%, recorded the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toy export price amounted to $X per ton, dropping by -3.2% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +2.1%. The growth pace was the most rapid in 2019 when the average export price increased by 17% against the previous year. The export price peaked at $X per ton in 2020, and then reduced slightly in the following year.

There were significant differences in the average prices for the major overseas markets. In 2021, amid the top suppliers, the country with the highest price was Austria ($X per ton), while the average price for exports to the United States ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Italy (+11.8%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Switzerland

For the third year in a row, Switzerland recorded growth in overseas purchases of dolls and toys, which increased by 45% to X tons in 2021. The total import volume increased at an average annual rate of +3.5% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, toy imports skyrocketed to $X in 2021. The total import value increased at an average annual rate of +4.9% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2021, China (X tons) was the main supplier of toy to Switzerland, accounting for a 126% share of total imports. Moreover, toy imports from China exceeded the figures recorded by the second-largest supplier, Germany (X tons), threefold. The third position in this ranking was taken by the Czech Republic (X tons), with a 12% share.

From 2012 to 2021, the average annual growth rate of volume from China stood at +5.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+1.6% per year) and the Czech Republic (+13.9% per year).

In value terms, China ($X), Germany ($X) and the Czech Republic ($X) constituted the largest toy suppliers to Switzerland, together accounting for 78% of total imports. France, Italy and Vietnam lagged somewhat behind, together accounting for a further 5.7%.

Vietnam, with a CAGR of +14.3%, saw the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, dropping by -18.8% against the previous year. Over the last nine-year period, it increased at an average annual rate of +1.3%. The pace of growth was the most pronounced in 2016 an increase of 30%. Over the period under review, average import prices hit record highs at $X per ton in 2018; however, from 2019 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while the price for Italy ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Italy (+1.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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