Tanzania: Market for Beauty, Make-Up And Skin Care Preparations 2024

Market Size for Beauty, Make-Up And Skin Care Preparations in Tanzania

The Tanzanian market for beauty, make-up and skin care preparations fell to $X in 2022, reducing by -6.5% against the previous year. Overall, the total consumption indicated a tangible expansion from 2012 to 2022: its value increased at an average annual rate of +2.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +1.0% against 2019 indices. Over the period under review, the market hit record highs at $X in 2018; however, from 2019 to 2022, consumption remained at a lower figure.

Production of Beauty, Make-Up And Skin Care Preparations in Tanzania

In value terms, production of beauty, make-up and skin care preparations reached $X in 2022 estimated in export price. Over the period under review, the total production indicated noticeable growth from 2012 to 2022: its value increased at an average annual rate of +4.9% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +14.2% against 2019 indices. The pace of growth appeared the most rapid in 2014 when the production volume increased by 39% against the previous year. Production of peaked at $X in 2018; however, from 2019 to 2022, production stood at a somewhat lower figure.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports from Tanzania

Exports of beauty, make-up and skin care preparations from Tanzania skyrocketed to X tons in 2022, growing by 60% compared with the year before. Over the period under review, exports recorded a significant increase. The pace of growth was the most pronounced in 2017 when exports increased by 118% against the previous year. Over the period under review, the exports of hit record highs in 2022 and are likely to see gradual growth in years to come.

In value terms, exports of beauty, make-up and skin care preparations soared to $X in 2022. Overall, exports posted a strong expansion. The pace of growth appeared the most rapid in 2018 when exports increased by 162%. As a result, the exports reached the peak of $X. From 2019 to 2022, the growth of the exports of remained at a somewhat lower figure.

Exports by Country

Malawi (X tons), Uganda (X tons) and Kenya (X tons) were the main destinations of exports of beauty, make-up and skin care preparations from Tanzania, with a combined 46% share of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Uganda (with a CAGR of +42.3%), while the other leaders experienced more modest paces of growth.

In value terms, Malawi ($X), Kenya ($X) and Uganda ($X) appeared to be the largest markets for beauty, make-up and skin care preparations exported from Tanzania worldwide, with a combined 47% share of total exports.

Uganda, with a CAGR of +38.0%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for beauty, make-up and skin care preparations stood at $X per ton in 2022, dropping by -20.7% against the previous year. Over the period under review, the export price recorded a noticeable descent. The most prominent rate of growth was recorded in 2014 when the average export price increased by 51% against the previous year. As a result, the export price attained the peak level of $X per ton. From 2015 to 2022, the average export prices remained at a somewhat lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Burundi ($X per ton), while the average price for exports to Zambia ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Burundi (+4.8%), while the prices for the other major destinations experienced mixed trend patterns.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports into Tanzania

Imports of beauty, make-up and skin care preparations into Tanzania declined dramatically to X tons in 2022, with a decrease of -17% compared with 2021 figures. In general, total imports indicated modest growth from 2012 to 2022: its volume increased at an average annual rate of +1.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -40.4% against 2020 indices. The pace of growth appeared the most rapid in 2020 with an increase of 50%. As a result, imports attained the peak of X tons. From 2021 to 2022, the growth of imports of remained at a lower figure.

In value terms, imports of beauty, make-up and skin care preparations fell notably to $X in 2022. Over the period under review, imports continue to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 when imports increased by 44% against the previous year. Over the period under review, imports of reached the peak figure at $X in 2020; however, from 2021 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, South Africa (X tons) constituted the largest beauty, make-up and skin care preparations supplier to Tanzania, accounting for a 61% share of total imports. Moreover, imports of beauty, make-up and skin care preparations from South Africa exceeded the figures recorded by the second-largest supplier, Uganda (X tons), fourfold. The third position in this ranking was held by Kenya (X tons), with a 9.1% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from South Africa totaled +8.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Uganda (-0.3% per year) and Kenya (-9.5% per year).

In value terms, South Africa ($X), Uganda ($X) and Kenya ($X) were the largest beauty, make-up and skin care preparations suppliers to Tanzania, together comprising 83% of total imports.

In terms of the main suppliers, South Africa, with a CAGR of +4.3%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Source: IndexBox Platform