Tanzania: Market for Plastic or Non-Precious Metal Watches 2025

Market Size for Plastic or Non-Precious Metal Watches in Tanzania

The Tanzanian market for plastic or non-precious metal watches soared to $X in 2022, growing by 27% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption showed a modest increase. Plastic or non-precious metal watch consumption peaked in 2022 and is expected to retain growth in years to come.

Exports of Plastic or Non-Precious Metal Watches

Exports from Tanzania

In 2022, approx. X units of plastic or non-precious metal watches were exported from Tanzania; reducing by -17.6% on the year before. Over the period under review, exports, however, recorded strong growth. The most prominent rate of growth was recorded in 2018 when exports increased by 156% against the previous year. As a result, the exports reached the peak of X units. From 2019 to 2022, the growth of the exports remained at a somewhat lower figure.

In value terms, plastic or non-precious metal watch exports reached $X in 2022. In general, exports showed a deep setback. The pace of growth appeared the most rapid in 2015 with an increase of 131% against the previous year. Over the period under review, the exports attained the maximum at $X in 2018; however, from 2019 to 2022, the exports failed to regain momentum.

Exports by Country

Burundi (X units), Switzerland (X units) and Malawi (X units) were the main destinations of plastic or non-precious metal watch exports from Tanzania, together comprising 80% of total exports.

From 2012 to 2022, the biggest increases were recorded for Switzerland (with a CAGR of +34.6%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Burundi ($X), Switzerland ($X) and Malawi ($X) constituted the largest markets for plastic or non-precious metal watch exported from Tanzania worldwide, together comprising 86% of total exports.

Burundi, with a CAGR of +15.4%, recorded the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

In 2022, the average export price for plastic or non-precious metal watches amounted to $X per unit, increasing by 35% against the previous year. Overall, the export price, however, showed a abrupt descent. The growth pace was the most rapid in 2015 when the average export price increased by 120% against the previous year. The export price peaked at $X per unit in 2013; however, from 2014 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was South Africa ($X per unit), while the average price for exports to Zimbabwe ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to South Africa (+3.2%), while the prices for the other major destinations experienced mixed trend patterns.

Imports of Plastic or Non-Precious Metal Watches

Imports into Tanzania

Plastic or non-precious metal watch imports into Tanzania soared to X units in 2022, with an increase of 58% compared with the previous year. Overall, imports continue to indicate a mild expansion. The most prominent rate of growth was recorded in 2020 when imports increased by 68% against the previous year. Imports peaked in 2022 and are likely to see steady growth in years to come.

In value terms, plastic or non-precious metal watch imports declined markedly to $X in 2022. In general, imports continue to indicate slight growth. The most prominent rate of growth was recorded in 2018 when imports increased by 96%. Over the period under review, imports hit record highs at $X in 2020; however, from 2021 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, China (X units) was the main plastic or non-precious metal watch supplier to Tanzania, accounting for a 96% share of total imports. It was followed by the United States (X units), with a 1.5% share of total imports. The third position in this ranking was taken by Japan (X units), with a 1.1% share.

From 2012 to 2022, the average annual growth rate of volume from China stood at +21.0%. The remaining supplying countries recorded the following average annual rates of imports growth: the United States (+14.0% per year) and Japan (-14.6% per year).

In value terms, China ($X) constituted the largest supplier of plastic or non-precious metal watches to Tanzania, comprising 91% of total imports. The second position in the ranking was held by South Africa ($X), with a 2.3% share of total imports. It was followed by Japan, with a 2.1% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China stood at +22.0%. The remaining supplying countries recorded the following average annual rates of imports growth: South Africa (-13.5% per year) and Japan (+13.9% per year).

Import Prices by Country

The average import price for plastic or non-precious metal watches stood at $X per unit in 2022, with a decrease of -50.1% against the previous year. In general, the import price saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 when the average import price increased by 67% against the previous year. The import price peaked at $X per unit in 2019; however, from 2020 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was South Africa ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Japan (+33.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform