Tanzania: Potato Chips Market 2024

Potato Chips Market Size in Tanzania

The Tanzanian potato chips market totaled $X in 2022, approximately equating the previous year. Overall, the total consumption indicated a measured expansion from 2012 to 2022: its value increased at an average annual rate of +3.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption decreased by -0.8% against 2020 indices. Potato chips consumption peaked at $X in 2020; however, from 2021 to 2022, consumption stood at a somewhat lower figure.

Potato Chips Production in Tanzania

In value terms, potato chips production reached $X in 2022 estimated in export price. In general, the total production indicated noticeable growth from 2012 to 2022: its value increased at an average annual rate of +3.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -0.9% against 2020 indices. The pace of growth appeared the most rapid in 2016 with an increase of 49%. Potato chips production peaked at $X in 2020; however, from 2021 to 2022, production failed to regain momentum.

Potato Chips Exports

Exports from Tanzania

In 2022, approx. X kg of potato chips were exported from Tanzania; declining by -51.3% against the previous year's figure. Over the period under review, exports saw a deep setback. The most prominent rate of growth was recorded in 2015 with an increase of 158%. Over the period under review, the exports attained the peak figure at X kg in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

In value terms, potato chips exports declined markedly to $X in 2022. In general, exports showed a sharp reduction. The most prominent rate of growth was recorded in 2015 with an increase of 133% against the previous year. The exports peaked at $X in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Democratic Republic of the Congo (X kg) and the Czech Republic (X kg) were the main destinations of potato chips exports from Tanzania.

From 2012 to 2022, the biggest increases were recorded for the Czech Republic (with a CAGR of 0.0%).

In value terms, Democratic Republic of the Congo ($X) emerged as the key foreign market for potato chips exports from Tanzania, comprising 93% of total exports. The second position in the ranking was held by the Czech Republic ($X), with a 7.1% share of total exports.

From 2012 to 2022, the average annual growth rate of value to Democratic Republic of the Congo was relatively modest.

Export Prices by Country

In 2022, the average potato chips export price amounted to $X per ton, declining by -86.8% against the previous year. Overall, the export price faced a sharp curtailment. The most prominent rate of growth was recorded in 2019 an increase of 87% against the previous year. The export price peaked at $X per ton in 2012; however, from 2013 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Democratic Republic of the Congo ($X per ton), while the average price for exports to the Czech Republic stood at $X per ton.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to France (+51.5%), while the prices for the other major destinations experienced more modest paces of growth.

Potato Chips Imports

Imports into Tanzania

Potato chips imports into Tanzania shrank rapidly to X tons in 2022, which is down by -23% compared with 2021. In general, imports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2016 when imports increased by 167% against the previous year. Imports peaked at X tons in 2019; however, from 2020 to 2022, imports failed to regain momentum.

In value terms, potato chips imports dropped remarkably to $X in 2022. Over the period under review, imports showed a pronounced descent. The most prominent rate of growth was recorded in 2016 when imports increased by 143% against the previous year. Imports peaked at $X in 2019; however, from 2020 to 2022, imports failed to regain momentum.

Imports by Country

Kenya (X tons), South Africa (X tons) and India (X tons) were the main suppliers of potato chips imports to Tanzania, with a combined 76% share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by India (with a CAGR of +48.5%), while imports for the other leaders experienced more modest paces of growth.

In value terms, South Africa ($X), Kenya ($X) and the UK ($X) appeared to be the largest potato chips suppliers to Tanzania, together comprising 88% of total imports. India, the Netherlands, Belgium, Malaysia and the United Arab Emirates lagged somewhat behind, together accounting for a further 11%.

India, with a CAGR of +43.6%, saw the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average potato chips import price stood at $X per ton in 2022, rising by 8.3% against the previous year. Overall, the import price, however, recorded a mild contraction. The most prominent rate of growth was recorded in 2019 an increase of 26% against the previous year. As a result, import price attained the peak level of $X per ton. From 2020 to 2022, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was South Africa ($X per ton), while the price for India ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+8.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform