Report Update Feb 1, 2025

Tanzania - Strawberries - Market Analysis, Forecast, Size, Trends and Insights

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Tanzania: Strawberry Market 2025

Strawberry Market Size in Tanzania

The Tanzanian strawberry market stood at $X in 2022, flattening at the previous year. Over the period under review, consumption recorded a measured expansion. Over the period under review, the market reached the peak level at $X in 2014; however, from 2015 to 2022, consumption failed to regain momentum.

Strawberry Production in Tanzania

In value terms, strawberry production totaled $X in 2022 estimated in export price. In general, production, however, saw a mild shrinkage. The pace of growth was the most pronounced in 2013 when the production volume increased by 15%. Strawberry production peaked at $X in 2014; however, from 2015 to 2022, production remained at a lower figure.

In 2022, the average yield of strawberries in Tanzania totaled less than X kg per ha, approximately mirroring the year before. Over the period under review, the yield saw a relatively flat trend pattern. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

In 2022, approx. less than X ha of strawberries were harvested in Tanzania; flattening at 2021. Over the period under review, the harvested area saw a relatively flat trend pattern.

Strawberry Exports

Exports from Tanzania

In 2022, overseas shipments of strawberries increased by 7.2% to X tons for the first time since 2015, thus ending a six-year declining trend. Overall, exports, however, saw a abrupt decline. The growth pace was the most rapid in 2015 with an increase of 1,158% against the previous year. As a result, the exports attained the peak of X tons. From 2016 to 2022, the growth of the exports remained at a somewhat lower figure.

In value terms, strawberry exports reached $X in 2022. In general, exports, however, showed a abrupt contraction. The most prominent rate of growth was recorded in 2015 with an increase of 578%. Over the period under review, the exports reached the peak figure at $X in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

Exports by Country

The Netherlands (X tons) was the main destination for strawberry exports from Tanzania, with a approx. 98% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of volume to the Netherlands totaled -12.0%.

In value terms, the Netherlands ($X) also remains the key foreign market for strawberries exports from Tanzania.

From 2012 to 2022, the average annual growth rate of value to the Netherlands stood at -17.8%.

Export Prices by Country

In 2022, the average strawberry export price amounted to $X per ton, growing by 2.7% against the previous year. Over the period under review, the export price, however, recorded a deep contraction. The most prominent rate of growth was recorded in 2013 when the average export price increased by 19%. As a result, the export price reached the peak level of $X per ton. From 2014 to 2022, the average export prices remained at a somewhat lower figure.

As there is only one major export destination, the average price level is determined by prices for the Netherlands.

From 2012 to 2022, the rate of growth in terms of prices for the Netherlands amounted to -6.6% per year.

Strawberry Imports

Imports into Tanzania

In 2022, purchases abroad of strawberries increased by 41% to X tons, rising for the third consecutive year after five years of decline. Over the period under review, imports, however, faced a abrupt contraction. The most prominent rate of growth was recorded in 2020 when imports increased by 347% against the previous year. Over the period under review, imports attained the peak figure at X tons in 2014; however, from 2015 to 2022, imports failed to regain momentum.

In value terms, strawberry imports skyrocketed to $X in 2022. In general, imports, however, recorded a relatively flat trend pattern. Imports peaked at $X in 2013; however, from 2014 to 2022, imports stood at a somewhat lower figure.

Imports by Country

Kenya (X kg), the United Arab Emirates (X kg) and South Africa (X kg) were the main suppliers of strawberry imports to Tanzania, together comprising 96% of total imports.

From 2012 to 2022, the biggest increases were recorded for Kenya (with a CAGR of +70.9%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Kenya ($X) constituted the largest supplier of strawberries to Tanzania, comprising 81% of total imports. The second position in the ranking was held by South Africa ($X), with a 16% share of total imports. It was followed by the United Arab Emirates, with a 2% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Kenya totaled +809.9%. The remaining supplying countries recorded the following average annual rates of imports growth: South Africa (+9.3% per year) and the United Arab Emirates (-10.6% per year).

Import Prices by Country

The average strawberry import price stood at $X per ton in 2022, rising by 251% against the previous year. Over the period under review, the import price enjoyed a resilient expansion. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Kenya ($X per ton), while the price for the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Kenya (+432.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

This report provides an in-depth analysis of the strawberry market in Tanzania. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

FCL 544 - Strawberries

Country coverage:

Tanzania

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in Tanzania
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. COUNTRIES WITH TOP YIELDS
4. TOP EXPORTING COUNTRIES
5. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION, HARVESTED AREA AND YIELD
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2024
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2024
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2024
2. Market Volume, In Physical Terms, 2012–2024
3. Market Value, 2012–2024
4. Per Capita Consumption In 2012-2024
5. Imports, In Physical Terms, By Country, 2012–2024
6. Imports, In Value Terms, By Country, 2012–2024
7. Import Prices, By Country Of Origin, 2012–2024
8. Exports, In Physical Terms, By Country, 2012–2024
9. Exports, In Value Terms, By Country, 2012–2024
10. Export Prices, By Country Of Destination, 2012–2024
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2024
2. Market Value, 2012–2024
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2024
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2024
5. Trade Balance, In Physical Terms, 2012-2024
6. Trade Balance, In Value Terms, 2012-2024
7. Per Capita Consumption, 2012-2024
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Yield And Growth
16. Exports And Growth
17. Export Prices And Growth
18. Market Size And Growth
19. Per Capita Consumption
20. Imports And Growth
21. Import Prices
22. Production, In Physical Terms, 2012–2024
23. Production, In Value Terms, 2012–2024
24. Area Harvested, 2012–2024
25. Yield, 2012–2024
26. Imports, In Physical Terms, 2012–2024
27. Imports, In Value Terms, 2012–2024
28. Imports, In Physical Terms, By Country, 2024
29. Imports, In Physical Terms, By Country, 2012–2024
30. Imports, In Value Terms, By Country, 2012–2024
31. Import Prices, By Country Of Origin, 2012–2024
32. Exports, In Physical Terms, 2012–2024
33. Exports, In Value Terms, 2012–2024
34. Exports, In Physical Terms, By Country, 2024
35. Exports, In Physical Terms, By Country, 2012–2024
36. Exports, In Value Terms, By Country, 2012–2024
37. Export Prices, By Country Of Destination, 2012–2024