Tanzania: Market for Television, Video and Digital Cameras 2024

Market Size for Television, Video and Digital Cameras in Tanzania

In 2022, after two years of growth, there was significant decline in the Tanzanian market for television, video and digital cameras, when its value decreased by -17.9% to $X. In general, consumption continues to indicate a relatively flat trend pattern. As a result, consumption attained the peak level of $X, and then reduced notably in the following year.

Exports of Television, Video and Digital Cameras

Exports from Tanzania

In 2022, approx. X units of television, video and digital cameras were exported from Tanzania; dropping by -65.9% on the previous year's figure. In general, exports recorded a drastic downturn. The pace of growth was the most pronounced in 2016 when exports increased by 201%. Over the period under review, the exports reached the peak figure at X units in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

In value terms, television, video and digital camera exports rose to $X in 2022. Over the period under review, exports showed a abrupt decrease. The most prominent rate of growth was recorded in 2016 with an increase of 910% against the previous year. As a result, the exports attained the peak of $X. From 2017 to 2022, the growth of the exports failed to regain momentum.

Exports by Country

France (X units) was the main destination for television, video and digital camera exports from Tanzania, accounting for a 63% share of total exports. Moreover, television, video and digital camera exports to France exceeded the volume sent to the second major destination, Zambia (X units), ninefold. The third position in this ranking was taken by South Africa (X units), with a 6.8% share.

From 2012 to 2022, the average annual growth rate of volume to France stood at +42.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Zambia (-8.4% per year) and South Africa (-20.7% per year).

In value terms, France ($X) emerged as the key foreign market for television, video and digital cameras exports from Tanzania, comprising 78% of total exports. The second position in the ranking was taken by the Netherlands ($X), with an 8.5% share of total exports. It was followed by Zambia, with a 3% share.

From 2012 to 2022, the average annual rate of growth in terms of value to France amounted to +65.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Netherlands (-6.2% per year) and Zambia (-0.7% per year).

Export Prices by Country

In 2022, the average export price for television, video and digital cameras amounted to $X per unit, picking up by 207% against the previous year. Overall, the export price posted a remarkable increase. The most prominent rate of growth was recorded in 2016 an increase of 235% against the previous year. Over the period under review, the average export prices attained the peak figure in 2022 and is expected to retain growth in the near future.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the UK ($X per unit), while the average price for exports to Germany ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Madagascar (+32.3%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Television, Video and Digital Cameras

Imports into Tanzania

In 2022, overseas purchases of television, video and digital cameras decreased by -26.8% to X units for the first time since 2019, thus ending a two-year rising trend. Overall, imports, however, continue to indicate measured growth. The most prominent rate of growth was recorded in 2021 with an increase of 113%. As a result, imports attained the peak of X units, and then contracted rapidly in the following year.

In value terms, television, video and digital camera imports fell slightly to $X in 2022. Over the period under review, imports showed a noticeable reduction. The most prominent rate of growth was recorded in 2018 when imports increased by 42%. Imports peaked at $X in 2012; however, from 2013 to 2022, imports failed to regain momentum.

Imports by Country

In 2022, China (X units) constituted the largest supplier of television, video and digital camera to Tanzania, with a 81% share of total imports. Moreover, television, video and digital camera imports from China exceeded the figures recorded by the second-largest supplier, Romania (X units), sevenfold. The third position in this ranking was held by the United Arab Emirates (X units), with a 1.6% share.

From 2012 to 2022, the average annual growth rate of volume from China totaled +15.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Romania (+60.1% per year) and the United Arab Emirates (-25.9% per year).

In value terms, China ($X) constituted the largest supplier of television, video and digital cameras to Tanzania, comprising 47% of total imports. The second position in the ranking was taken by Romania ($X), with an 8.6% share of total imports. It was followed by the United Arab Emirates, with a 5.3% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China stood at +13.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Romania (+41.0% per year) and the United Arab Emirates (-19.1% per year).

Import Prices by Country

The average import price for television, video and digital cameras stood at $X per unit in 2022, rising by 30% against the previous year. In general, the import price, however, recorded a abrupt slump. The pace of growth was the most pronounced in 2016 when the average import price increased by 38%. The import price peaked at $X per unit in 2018; however, from 2019 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was South Africa ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by South Africa (+9.6%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform