Tanzania: Television Receiver Market 2024

Television Receiver Market Size in Tanzania

The Tanzanian television receiver market skyrocketed to $X in 2022, jumping by 44% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption saw a remarkable increase. Television receiver consumption peaked in 2022 and is expected to retain growth in the near future.

Television Receiver Exports

Exports from Tanzania

In 2022, shipments abroad of television receivers decreased by -77% to X units, falling for the third consecutive year after two years of growth. Overall, exports showed a abrupt downturn. The most prominent rate of growth was recorded in 2015 with an increase of 200% against the previous year. Over the period under review, the exports attained the maximum at X units in 2016; however, from 2017 to 2022, the exports failed to regain momentum.

In value terms, television receiver exports skyrocketed to $X in 2022. Over the period under review, exports continue to indicate a slight contraction. The most prominent rate of growth was recorded in 2015 with an increase of 67%. As a result, the exports reached the peak of $X. From 2016 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Kenya (X units) was the main destination for television receiver exports from Tanzania, with a 59% share of total exports. Moreover, television receiver exports to Kenya exceeded the volume sent to the second major destination, Zambia (X units), twofold. The third position in this ranking was held by Brazil (X units), with a 1.6% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Kenya stood at -1.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Zambia (+59.2% per year) and Brazil (+28.2% per year).

In value terms, Kenya ($X) remains the key foreign market for television receivers exports from Tanzania, comprising 62% of total exports. The second position in the ranking was taken by Zambia ($X), with a 29% share of total exports. It was followed by Malawi, with a 1.1% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Kenya totaled +2.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Zambia (+71.2% per year) and Malawi (+5.9% per year).

Export Prices by Country

The average television receiver export price stood at $X per unit in 2022, with an increase of 485% against the previous year. Over the period under review, the export price enjoyed a notable increase. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was South Africa ($X per unit), while the average price for exports to Brazil ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Malawi (+20.9%), while the prices for the other major destinations experienced more modest paces of growth.

Television Receiver Imports

Imports into Tanzania

Television receiver imports into Tanzania surged to X units in 2022, with an increase of 33% on 2021. Overall, imports continue to indicate a resilient increase. The growth pace was the most rapid in 2020 with an increase of 83% against the previous year. Imports peaked at X units in 2014; however, from 2015 to 2022, imports remained at a lower figure.

In value terms, television receiver imports soared to $X in 2022. In general, imports continue to indicate a resilient expansion. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2022, China (X units) constituted the largest supplier of television receiver to Tanzania, accounting for a 88% share of total imports. Moreover, television receiver imports from China exceeded the figures recorded by the second-largest supplier, South Africa (X units), more than tenfold. Vietnam (X units) ranked third in terms of total imports with a 2.6% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China amounted to +11.2%. The remaining supplying countries recorded the following average annual rates of imports growth: South Africa (-6.9% per year) and Vietnam (+14.1% per year).

In value terms, China ($X) constituted the largest supplier of television receivers to Tanzania, comprising 79% of total imports. The second position in the ranking was taken by South Africa ($X), with a 7.6% share of total imports. It was followed by the United Arab Emirates, with a 2.4% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China stood at +20.8%. The remaining supplying countries recorded the following average annual rates of imports growth: South Africa (+8.8% per year) and the United Arab Emirates (-17.5% per year).

Import Prices by Country

The average television receiver import price stood at $X per unit in 2022, with an increase of 28% against the previous year. Overall, import price indicated a measured expansion from 2012 to 2022: its price increased at an average annual rate of +3.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, television receiver import price increased by +49.8% against 2020 indices. The growth pace was the most rapid in 2015 when the average import price increased by 33%. The import price peaked in 2022 and is expected to retain growth in years to come.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United Arab Emirates ($X per unit), while the price for Mauritius ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Indonesia (+35.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform