Tanzania: Bracelet Market 2025

Bracelet Market Size in Tanzania

In 2022, the Tanzanian bracelet market increased by 0.9% to $X, rising for the second consecutive year after two years of decline. The market value increased at an average annual rate of +4.1% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Bracelet consumption peaked at $X in 2018; however, from 2019 to 2022, consumption remained at a lower figure.

Bracelet Production in Tanzania

In value terms, bracelet production fell slightly to $X in 2022 estimated in export price. The total output value increased at an average annual rate of +3.6% over the period from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2014 with an increase of 41% against the previous year. Over the period under review, production attained the peak level at $X in 2018; however, from 2019 to 2022, production remained at a lower figure.

Bracelet Exports

Exports from Tanzania

In 2022, shipments abroad of watch straps, bands and bracelets was finally on the rise to reach X units for the first time since 2014, thus ending a seven-year declining trend. Overall, exports, however, showed a drastic downturn. The most prominent rate of growth was recorded in 2014 with an increase of 1,419% against the previous year. As a result, the exports reached the peak of X units. From 2015 to 2022, the growth of the exports failed to regain momentum.

In value terms, bracelet exports surged to $X in 2022. In general, exports, however, showed a pronounced curtailment. The pace of growth was the most pronounced in 2014 when exports increased by 1,661%. As a result, the exports reached the peak of $X. From 2015 to 2022, the growth of the exports failed to regain momentum.

Exports by Country

The United Arab Emirates (X units) was the main destination for bracelet exports from Tanzania, accounting for a 94% share of total exports. Moreover, bracelet exports to the United Arab Emirates exceeded the volume sent to the second major destination, South Africa (X units), more than tenfold.

From 2012 to 2022, the average annual growth rate of volume to the United Arab Emirates amounted to +14.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Africa (-4.9% per year) and Kenya (-16.0% per year).

In value terms, the United Arab Emirates ($X) remains the key foreign market for watch straps, bands and bracelets exports from Tanzania, comprising 97% of total exports. The second position in the ranking was held by South Africa ($X), with a 2.4% share of total exports.

From 2012 to 2022, the average annual rate of growth in terms of value to the United Arab Emirates totaled +2.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: South Africa (-0.7% per year) and Kenya (-33.4% per year).

Export Prices by Country

The average bracelet export price stood at $X per unit in 2022, declining by -5.9% against the previous year. Overall, the export price, however, enjoyed a resilient increase. The pace of growth was the most pronounced in 2013 an increase of 193%. The export price peaked at $X per unit in 2017; however, from 2018 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was the United Arab Emirates ($X per unit), while the average price for exports to Kenya ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to South Africa (+4.4%), while the prices for the other major destinations experienced a decline.

Bracelet Imports

Imports into Tanzania

For the third year in a row, Tanzania recorded growth in supplies from abroad of watch straps, bands and bracelets, which increased by 105% to X units in 2022. Over the period under review, imports continue to indicate a significant increase. The most prominent rate of growth was recorded in 2020 with an increase of 679% against the previous year. Over the period under review, imports reached the peak figure in 2022 and are expected to retain growth in the immediate term.

In value terms, bracelet imports skyrocketed to $X in 2022. In general, imports continue to indicate a significant increase. The pace of growth appeared the most rapid in 2013 with an increase of 741% against the previous year. Over the period under review, imports hit record highs in 2022 and are likely to continue growth in the immediate term.

Imports by Country

In 2022, China (X units) was the main bracelet supplier to Tanzania, with a 93% share of total imports. Moreover, bracelet imports from China exceeded the figures recorded by the second-largest supplier, South Africa (X units), more than tenfold.

From 2012 to 2022, the average annual rate of growth in terms of volume from China totaled +76.3%. The remaining supplying countries recorded the following average annual rates of imports growth: South Africa (+29.6% per year) and Hong Kong SAR (-37.5% per year).

In value terms, China ($X) constituted the largest supplier of watch straps, bands and bracelets to Tanzania, comprising 90% of total imports. The second position in the ranking was taken by South Africa ($X), with a 5.8% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from China amounted to +93.7%. The remaining supplying countries recorded the following average annual rates of imports growth: South Africa (+25.6% per year) and Hong Kong SAR (-28.2% per year).

Import Prices by Country

The average bracelet import price stood at $X per unit in 2022, remaining relatively unchanged against the previous year. Overall, the import price, however, showed a abrupt shrinkage. The growth pace was the most rapid in 2019 an increase of 25% against the previous year. Over the period under review, average import prices reached the maximum at $X per unit in 2014; however, from 2015 to 2022, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Hong Kong SAR ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+14.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform