Thailand: Eye Make-Up Preparations Market 2025

Eye Make-Up Preparations Market Size in Thailand

The Thai eye make-up preparations market rose remarkably to $X in 2022, with an increase of 5.2% against the previous year. Over the period under review, the total consumption indicated a buoyant expansion from 2012 to 2022: its value increased at an average annual rate of +7.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +19.1% against 2020 indices. Over the period under review, the market attained the peak level at $X in 2019; however, from 2020 to 2022, consumption remained at a lower figure.

Eye Make-Up Preparations Production in Thailand

In value terms, eye make-up preparations production contracted to $X in 2022 estimated in export price. Over the period under review, production, however, showed prominent growth. The most prominent rate of growth was recorded in 2019 when the production volume increased by 49% against the previous year. As a result, production attained the peak level of $X. From 2020 to 2022, production growth failed to regain momentum.

Eye Make-Up Preparations Exports

Exports from Thailand

In 2022, overseas shipments of eye make-up preparations decreased by -20.3% to X tons, falling for the third year in a row after six years of growth. In general, exports showed a noticeable downturn. The pace of growth was the most pronounced in 2015 with an increase of 23%. Over the period under review, the exports reached the maximum at X tons in 2019; however, from 2020 to 2022, the exports failed to regain momentum.

In value terms, eye make-up preparations exports totaled $X in 2022. Over the period under review, exports recorded a slight downturn. The pace of growth appeared the most rapid in 2018 with an increase of 38%. As a result, the exports reached the peak of $X. From 2019 to 2022, the growth of the exports remained at a lower figure.

Exports by Country

The United States (X tons), Spain (X tons) and the UK (X tons) were the main destinations of eye make-up preparations exports from Thailand, together accounting for 50% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Spain (with a CAGR of +190.2%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for eye make-up preparations exported from Thailand were Malaysia ($X), Japan ($X) and the United States ($X), together accounting for 41% of total exports. The UK, Spain, Myanmar, Hong Kong SAR, the Philippines, Vietnam, Lao People's Democratic Republic, Russia, Australia and the United Arab Emirates lagged somewhat behind, together comprising a further 41%.

Spain, with a CAGR of +289.1%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average eye make-up preparations export price stood at $X per ton in 2022, rising by 29% against the previous year. Over the period under review, export price indicated a modest increase from 2012 to 2022: its price increased at an average annual rate of +1.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, eye make-up preparations export price decreased by -42.4% against 2018 indices. The pace of growth was the most pronounced in 2013 an increase of 29% against the previous year. Over the period under review, the average export prices reached the maximum at $X per ton in 2018; however, from 2019 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Malaysia ($X per ton), while the average price for exports to the United States ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Spain (+34.1%), while the prices for the other major destinations experienced more modest paces of growth.

Eye Make-Up Preparations Imports

Imports into Thailand

In 2022, purchases abroad of eye make-up preparations was finally on the rise to reach X tons after three years of decline. In general, imports continue to indicate prominent growth. Over the period under review, imports hit record highs at X tons in 2018; however, from 2019 to 2022, imports failed to regain momentum.

In value terms, eye make-up preparations imports soared to $X in 2022. Over the period under review, imports posted moderate growth. Imports peaked at $X in 2018; however, from 2019 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, China (X tons) constituted the largest supplier of eye make-up preparations to Thailand, accounting for a 75% share of total imports. Moreover, eye make-up preparations imports from China exceeded the figures recorded by the second-largest supplier, South Korea (X tons), eightfold. The third position in this ranking was taken by Japan (X tons), with a 5.6% share.

From 2012 to 2022, the average annual growth rate of volume from China totaled +18.3%. The remaining supplying countries recorded the following average annual rates of imports growth: South Korea (+6.4% per year) and Japan (-0.4% per year).

In value terms, China ($X) constituted the largest supplier of eye make-up preparations to Thailand, comprising 52% of total imports. The second position in the ranking was held by South Korea ($X), with a 17% share of total imports. It was followed by Japan, with an 8.7% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China amounted to +14.7%. The remaining supplying countries recorded the following average annual rates of imports growth: South Korea (+12.9% per year) and Japan (-5.3% per year).

Import Prices by Country

The average eye make-up preparations import price stood at $X per ton in 2022, reducing by -6.3% against the previous year. Over the period under review, the import price continues to indicate a perceptible downturn. The most prominent rate of growth was recorded in 2019 when the average import price increased by 41% against the previous year. The import price peaked at $X per ton in 2015; however, from 2016 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Italy ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Italy (+9.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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