Thailand: Headphone Market 2024

Headphone Market Size in Thailand

The Thai headphone market reduced rapidly to $X in 2022, waning by -20.6% against the previous year. Over the period under review, consumption, however, continues to indicate a tangible expansion. Headphone consumption peaked at $X in 2019; however, from 2020 to 2022, consumption failed to regain momentum.

Headphone Production in Thailand

In value terms, headphone production dropped remarkably to $X in 2022 estimated in export price. Overall, production, however, posted temperate growth. The most prominent rate of growth was recorded in 2018 when the production volume increased by 68% against the previous year. Headphone production peaked at $X in 2019; however, from 2020 to 2022, production failed to regain momentum.

Headphone Exports

Exports from Thailand

In 2022, shipments abroad of headphones increased by 8.1% to X units, rising for the fourth year in a row after two years of decline. Over the period under review, exports continue to indicate resilient growth. The most prominent rate of growth was recorded in 2020 when exports increased by 110%. Over the period under review, the exports reached the maximum in 2022 and are likely to see steady growth in years to come.

In value terms, headphone exports amounted to $X in 2022. In general, exports saw a perceptible increase. The pace of growth appeared the most rapid in 2020 when exports increased by 62% against the previous year. The exports peaked in 2022 and are likely to see gradual growth in the near future.

Exports by Country

The United States (X units) was the main destination for headphone exports from Thailand, with a 29% share of total exports. Moreover, headphone exports to the United States exceeded the volume sent to the second major destination, Japan (X units), threefold. India (X units) ranked third in terms of total exports with a 9.7% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to the United States totaled +7.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Japan (+2.3% per year) and India (+37.1% per year).

In value terms, the United States ($X) remains the key foreign market for headphones exports from Thailand, comprising 42% of total exports. The second position in the ranking was held by Belgium ($X), with a 16% share of total exports. It was followed by China, with a 12% share.

From 2012 to 2022, the average annual growth rate of value to the United States stood at +10.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Belgium (+193.5% per year) and China (+22.8% per year).

Export Prices by Country

The average headphone export price stood at $X per unit in 2022, with an increase of 4.5% against the previous year. Overall, the export price, however, recorded a mild decrease. The pace of growth was the most pronounced in 2018 an increase of 30%. As a result, the export price reached the peak level of $X per unit. From 2019 to 2022, the average export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Belgium ($X per unit), while the average price for exports to Slovakia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Belgium (+7.5%), while the prices for the other major destinations experienced more modest paces of growth.

Headphone Imports

Imports into Thailand

In 2022, supplies from abroad of headphones decreased by -13.3% to X units for the first time since 2016, thus ending a five-year rising trend. Overall, imports, however, posted a prominent expansion. The pace of growth was the most pronounced in 2018 with an increase of 122% against the previous year. Over the period under review, imports attained the maximum at X units in 2021, and then dropped in the following year.

In value terms, headphone imports declined to $X in 2022. In general, imports, however, recorded significant growth. The pace of growth was the most pronounced in 2019 when imports increased by 65% against the previous year. Imports peaked at $X in 2021, and then declined in the following year.

Imports by Country

In 2022, China (X units) constituted the largest supplier of headphone to Thailand, with a 80% share of total imports. Moreover, headphone imports from China exceeded the figures recorded by the second-largest supplier, Vietnam (X units), fivefold.

From 2012 to 2022, the average annual rate of growth in terms of volume from China totaled +15.0%.

In value terms, China ($X) constituted the largest supplier of headphones to Thailand, comprising 66% of total imports. The second position in the ranking was held by Vietnam ($X), with a 27% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from China amounted to +18.0%.

Import Prices by Country

The average headphone import price stood at $X per unit in 2022, rising by 6% against the previous year. In general, import price indicated perceptible growth from 2012 to 2022: its price increased at an average annual rate of +2.4% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, headphone import price increased by +34.6% against 2018 indices. The most prominent rate of growth was recorded in 2019 when the average import price increased by 24%. Over the period under review, average import prices hit record highs at $X per unit in 2017; however, from 2018 to 2022, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Vietnam ($X per unit), while the price for China totaled $X per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+2.6%).

Source: IndexBox Platform

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