Thailand: Magnetic Media Market 2025

Magnetic Media Market Size in Thailand

The Thai magnetic media market rose notably to $X in 2021, with an increase of 6.1% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption showed perceptible growth. Over the period under review, the market reached the maximum level in 2021 and is expected to retain growth in the immediate term.

Magnetic Media Exports

Exports from Thailand

Magnetic media exports from Thailand shrank remarkably to X units in 2021, which is down by -26.6% on 2020 figures. In general, exports showed a deep slump. The growth pace was the most rapid in 2020 when exports increased by 878% against the previous year. Over the period under review, the exports attained the maximum at X units in 2013; however, from 2014 to 2021, the exports stood at a somewhat lower figure.

In value terms, magnetic media exports declined remarkably to $X in 2021. Overall, exports continue to indicate a pronounced downturn. The most prominent rate of growth was recorded in 2020 with an increase of 692%. The exports peaked at $X in 2013; however, from 2014 to 2021, the exports remained at a lower figure.

Exports by Country

Malaysia (X units) was the main destination for magnetic media exports from Thailand, with a 93% share of total exports. Moreover, magnetic media exports to Malaysia exceeded the volume sent to the second major destination, China (X units), more than tenfold. Hong Kong SAR (X units) ranked third in terms of total exports with a 1.1% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Malaysia stood at -12.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: China (-8.3% per year) and Hong Kong SAR (-32.0% per year).

In value terms, Malaysia ($X) remains the key foreign market for magnetic media, not recorded, except cards with a magnetic stripe exports from Thailand, comprising 84% of total exports. The second position in the ranking was taken by Hong Kong SAR ($X), with a 7.8% share of total exports. It was followed by China, with a 3.9% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Malaysia amounted to -5.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hong Kong SAR (+0.0% per year) and China (+3.8% per year).

Export Prices by Country

In 2021, the average magnetic media export price amounted to $X per unit, rising by 1.7% against the previous year. Overall, the export price recorded a resilient increase. The most prominent rate of growth was recorded in 2019 when the average export price increased by 62% against the previous year. As a result, the export price attained the peak level of $X per unit. From 2020 to 2021, the average export prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Hong Kong SAR ($X per unit), while the average price for exports to China ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Singapore (+52.4%), while the prices for the other major destinations experienced more modest paces of growth.

Magnetic Media Imports

Imports into Thailand

In 2021, approx. X units of magnetic media, not recorded, except cards with a magnetic stripe were imported into Thailand; growing by 2.3% on the previous year. Over the period under review, imports saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2017 with an increase of 85% against the previous year. Over the period under review, imports reached the maximum in 2021 and are likely to see gradual growth in the immediate term.

In value terms, magnetic media imports expanded markedly to $X in 2021. Overall, total imports indicated a perceptible expansion from 2012 to 2021: its value increased at an average annual rate of +3.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +46.3% against 2019 indices. The pace of growth appeared the most rapid in 2020 when imports increased by 37% against the previous year. Over the period under review, imports hit record highs in 2021 and are expected to retain growth in years to come.

Imports by Country

China (X units), Malaysia (X units) and Japan (X units) were the main suppliers of magnetic media imports to Thailand, with a combined 100% share of total imports.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by China (with a CAGR of +7.9%), while imports for the other leaders experienced mixed trend patterns.

In value terms, the largest magnetic media suppliers to Thailand were Malaysia ($X), China ($X) and Japan ($X), with a combined 100% share of total imports.

China, with a CAGR of +11.9%, saw the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

The average magnetic media import price stood at $X per unit in 2021, with an increase of 4.1% against the previous year. Overall, import price indicated notable growth from 2012 to 2021: its price increased at an average annual rate of +3.1% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, magnetic media import price decreased by -19.5% against 2019 indices. The most prominent rate of growth was recorded in 2013 an increase of 44%. Over the period under review, average import prices reached the maximum at $X per unit in 2015; however, from 2016 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Taiwan (Chinese) ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Taiwan (Chinese) (+23.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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