Thailand: Market for Sanitary Towels, Tampons, Napkins and Diapers 2025

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Thailand

The Thai sanitary towel and diaper market fell slightly to $X in 2021, waning by -4.4% against the previous year. In general, the total consumption indicated buoyant growth from 2012 to 2021: its value increased at an average annual rate of +6.7% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +19.8% against 2017 indices. Sanitary towel and diaper consumption peaked at $X in 2020, and then contracted in the following year.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Thailand

In value terms, sanitary towel and diaper production contracted modestly to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +3.5% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2014 when the production volume increased by 18%. Sanitary towel and diaper production peaked at $X in 2015; however, from 2016 to 2021, production failed to regain momentum.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Thailand

Sanitary towel and diaper exports from Thailand fell modestly to X tons in 2021, remaining stable against the previous year. Over the period under review, exports saw a slight downturn. The most prominent rate of growth was recorded in 2018 when exports increased by 12% against the previous year. Over the period under review, the exports hit record highs at X tons in 2014; however, from 2015 to 2021, the exports remained at a lower figure.

In value terms, sanitary towel and diaper exports dropped modestly to $X in 2021. In general, exports recorded a pronounced reduction. The pace of growth was the most pronounced in 2018 with an increase of 18% against the previous year. Over the period under review, the exports attained the maximum at $X in 2014; however, from 2015 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Cambodia (X tons), Lao People's Democratic Republic (X tons) and the Philippines (X tons) were the main destinations of sanitary towel and diaper exports from Thailand, with a combined 34% share of total exports. These countries were followed by Australia, India, Indonesia, Malaysia, the United States, Taiwan (Chinese), Myanmar, Japan, Vietnam and Singapore, which together accounted for a further 60%.

From 2012 to 2021, the biggest increases were recorded for Myanmar (with a CAGR of +28.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Cambodia ($X), Lao People's Democratic Republic ($X) and the Philippines ($X) were the largest markets for sanitary towel and diaper exported from Thailand worldwide, with a combined 37% share of total exports. These countries were followed by Australia, Indonesia, Malaysia, Taiwan (Chinese), Myanmar, India, the United States, Vietnam, Japan and Singapore, which together accounted for a further 56%.

Among the main countries of destination, Myanmar, with a CAGR of +29.0%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average sanitary towel and diaper export price amounted to $X per ton, reducing by -1.8% against the previous year. Over the period under review, the export price recorded a relatively flat trend pattern. The growth pace was the most rapid in 2018 when the average export price increased by 5.8% against the previous year. Over the period under review, the average export prices hit record highs at $X per ton in 2012; however, from 2013 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Vietnam ($X per ton), while the average price for exports to the United States ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Cambodia (+1.6%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Thailand

In 2021, sanitary towel and diaper imports into Thailand soared to X tons, picking up by 18% against 2020 figures. Overall, imports, however, showed a mild contraction. The most prominent rate of growth was recorded in 2020 when imports increased by 39%. Imports peaked at X tons in 2014; however, from 2015 to 2021, imports failed to regain momentum.

In value terms, sanitary towel and diaper imports expanded significantly to $X in 2021. In general, imports, however, continue to indicate a pronounced reduction. The most prominent rate of growth was recorded in 2020 when imports increased by 17% against the previous year. Imports peaked at $X in 2012; however, from 2013 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of sanitary towel and diaper to Thailand, accounting for a 48% share of total imports. Moreover, sanitary towel and diaper imports from China exceeded the figures recorded by the second-largest supplier, Japan (X tons), twofold. Vietnam (X tons) ranked third in terms of total imports with a 16% share.

From 2012 to 2021, the average annual growth rate of volume from China totaled +18.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Japan (-7.0% per year) and Vietnam (+16.5% per year).

In value terms, the largest sanitary towel and diaper suppliers to Thailand were China ($X), Japan ($X) and Vietnam ($X), with a combined 85% share of total imports.

Among the main suppliers, Vietnam, with a CAGR of +15.1%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced mixed trend patterns.

Import Prices by Country

In 2021, the average sanitary towel and diaper import price amounted to $X per ton, dropping by -10.2% against the previous year. Overall, the import price continues to indicate a perceptible setback. The pace of growth was the most pronounced in 2019 when the average import price increased by 27%. As a result, import price reached the peak level of $X per ton. From 2020 to 2021, the average import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Japan ($X per ton), while the price for Vietnam ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Taiwan (Chinese) (+2.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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