Report Update Nov 1, 2024

Thailand - Dolls and Toys - Market Analysis, Forecast, Size, Trends and Insights

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Thailand: Toy Market 2024

Toy Market Size in Thailand

The Thai toy market rose remarkably to $X in 2021, with an increase of 5.1% against the previous year. Overall, consumption enjoyed a prominent increase. Over the period under review, the market reached the maximum level at $X in 2019; however, from 2020 to 2021, consumption remained at a lower figure.

Toy Production in Thailand

In value terms, toy production fell to $X in 2021 estimated in export price. Over the period under review, production recorded a strong expansion. The pace of growth appeared the most rapid in 2014 when the production volume increased by 52%. Over the period under review, production reached the peak level at $X in 2020, and then fell in the following year.

Toy Exports

Exports from Thailand

Toy exports from Thailand surged to X tons in 2021, growing by 52% compared with 2020 figures. In general, exports enjoyed significant growth. The most prominent rate of growth was recorded in 2020 when exports increased by 2,509% against the previous year. The exports peaked in 2021 and are expected to retain growth in the immediate term.

In value terms, toy exports amounted to less than $X in 2021. Over the period under review, exports posted a slight expansion. The pace of growth was the most pronounced in 2013 when exports increased by 19%. As a result, the exports attained the peak of $X. From 2014 to 2021, the growth of the exports remained at a lower figure.

Exports by Country

Japan (X tons), the United States (X tons) and Germany (X tons) were the main destinations of toy exports from Thailand, together accounting for 3.9% of total exports. These countries were followed by Hong Kong SAR, France, Belgium, the UK, Australia, the Czech Republic and Mexico, which together accounted for a further 1%.

From 2012 to 2021, the biggest increases were recorded for the Czech Republic (with a CAGR of +33.1%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for toy exported from Thailand were the United States ($X), Japan ($X) and Germany ($X), with a combined 30% share of total exports. Hong Kong SAR, the UK, France, Australia, the Czech Republic, Mexico and Belgium lagged somewhat behind, together comprising a further 70%. Moreover, toy exports in the United States exceeded the figures recorded by the second-largest exporter, Japan, twofold.

In terms of the main countries of destination, the Czech Republic, with a CAGR of +29.9%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average toy export price stood at less than $X per ton in 2021, approximately reflecting the previous year. Over the period under review, the export price recorded temperate growth. The growth pace was the most rapid in 2019 an increase of 91%. As a result, the export price reached the peak level of $X per ton. From 2020 to 2021, the average export prices remained at a somewhat lower figure.

There were significant differences in the average prices for the major foreign markets. In 2021, amid the top suppliers, the country with the highest price was the UK ($X per ton), while the average price for exports to Japan ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the UK (-1.7%), while the prices for the other major destinations experienced a decline.

Toy Imports

Imports into Thailand

In 2021, imports of dolls and toys into Thailand reduced to X tons, waning by -10.9% against the previous year. Overall, imports, however, posted significant growth. The growth pace was the most rapid in 2020 with an increase of 2,284%. As a result, imports reached the peak of X tons, and then reduced in the following year.

In value terms, toy imports amounted to less than $X in 2021. In general, imports, however, continue to indicate a prominent increase. The pace of growth was the most pronounced in 2018 when imports increased by 26%. As a result, imports reached the peak of $X. From 2019 to 2021, the growth of imports remained at a lower figure.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of toy to Thailand, with a approx. 47% share of total imports.

From 2012 to 2021, the average annual growth rate of volume from China stood at +36.9%.

In value terms, China ($X) constituted the largest supplier of dolls and toys to Thailand.

From 2012 to 2021, the average annual rate of growth in terms of value from China stood at +6.2%.

Import Prices by Country

The average toy import price stood at less than $X per ton in 2021, remaining stable against the previous year. In general, the import price saw a slight decrease. The most prominent rate of growth was recorded in 2019 an increase of 238% against the previous year. Over the period under review, average import prices attained the maximum at $X per ton in 2014; however, from 2015 to 2021, import prices stood at a somewhat lower figure.

As there is only one major supplying country, the average price level is determined by prices for China.

From 2012 to 2021, the rate of growth in terms of prices for China amounted to -22.4% per year.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :

What are the largest markets for dolls and toys in the world?

The country with the largest volume of toy consumption was the United States, comprising approx. 23% of total volume. Moreover, toy consumption in the United States exceeded the figures recorded by the second-largest consumer, China, fourfold. The third position in this ranking was occupied by India, with a 5.3% share.

What are the largest producers of dolls and toys in the world?

China constituted the country with the largest volume of toy production, comprising approx. 47% of total volume. Moreover, toy production in China exceeded the figures recorded by the second-largest producer, India, eightfold. Brazil ranked third in terms of total production with a 2.7% share.

What are the leading suppliers of dolls and toys to Thailand?

In value terms, China constituted the largest supplier of toy to Thailand.

What are the leading importers of dolls and toys from Thailand?

In value terms, the United States remains the key foreign market for toy exports from Thailand, comprising 35% of total exports. The second position in the ranking was occupied by Japan, with a 15% share of total exports. It was followed by Germany, with a 5.2% share.

What is the average export price for dolls and toys in Thailand?

In 2021, the average toy export price amounted to $9,594 per ton, shrinking by -10.5% against the previous year.

What is the average import price for dolls and toys in Thailand?

In 2021, the average toy import price amounted to $980 per ton, falling by -29% against the previous year.

This report provides an in-depth analysis of the toy market in Thailand. Within it, you will discover the latest data on market trends and opportunities by country, consumption, production and price developments, as well as the global trade (imports and exports). The forecast exhibits the market prospects through 2030.

Product coverage:

Prodcom 32401100 - Dolls representing only human beings
Prodcom 32401200 - Toys representing animals or non-human creatures
Prodcom 32401300 - Parts and accessories for dolls representing only human beings
Prodcom 32402000 - Toy trains and their accessories, other reduced-size models or construction sets and constructional toys
Prodcom 32403100 - Wheeled toys designed to be ridden by children (excluding bicycles), dolls
Prodcom 32403200 - Puzzles
Prodcom 32403900 -
Prodcom 32403920 - Toy musical instruments and apparatus, toys put up in sets or outfits (excluding electric trains, scale model assembly kits, c onstruction sets and constructional toys, and puzzles), toys and models incorporating a motor, toy weapons
Prodcom 32403940 - Other toys of plastics
Prodcom 32403960 - Toy die-cast miniature models of metal
Prodcom 32403990 - Other toys n.e.c.

Country coverage:

Thailand

Data coverage:

Market volume and value
Per Capita consumption
Forecast of the market dynamics in the medium term
Trade (exports and imports) in Thailand
Export and import prices
Market trends, drivers and restraints
Key market players and their profiles

Reasons to buy this report:

Take advantage of the latest data
Find deeper insights into current market developments
Discover vital success factors affecting the market

This report is designed for manufacturers, distributors, importers, and wholesalers, as well as for investors, consultants and advisors.

In this report, you can find information that helps you to make informed decisions on the following issues:

How to diversify your business and benefit from new market opportunities
How to load your idle production capacity
How to boost your sales on overseas markets
How to increase your profit margins
How to make your supply chain more sustainable
How to reduce your production and supply chain costs
How to outsource production to other countries
How to prepare your business for global expansion

While doing this research, we combine the accumulated expertise of our analysts and the capabilities of artificial intelligence. The AI-based platform, developed by our data scientists, constitutes the key working tool for business analysts, empowering them to discover deep insights and ideas from the marketing data.

1. INTRODUCTION

Making Data-Driven Decisions to Grow Your Business
1. REPORT DESCRIPTION
2. RESEARCH METHODOLOGY AND AI PLATFORM
3. DATA-DRIVEN DECISIONS FOR YOUR BUSINESS
4. GLOSSARY AND SPECIFIC TERMS
2. EXECUTIVE SUMMARY

A Quick Overview of Market Performance
1. KEY FINDINGS
2. MARKET TRENDS This Chapter is Available Only for the Professional Edition PRO
3. MARKET OVERVIEW

Understanding the Current State of The Market and Its Prospects
1. MARKET SIZE
2. MARKET STRUCTURE
3. TRADE BALANCE
4. PER CAPITA CONSUMPTION
5. MARKET FORECAST TO 2030
4. MOST PROMISING PRODUCT

Finding New Products to Diversify Your Business
This Chapter is Available Only for the Professional Edition PRO
1. TOP PRODUCTS TO DIVERSIFY YOUR BUSINESS
2. BEST-SELLING PRODUCTS
3. MOST CONSUMED PRODUCT
4. MOST TRADED PRODUCT
5. MOST PROFITABLE PRODUCT FOR EXPORT
5. MOST PROMISING SUPPLYING COUNTRIES

Choosing the Best Countries to Establish Your Sustainable Supply Chain
This Chapter is Available Only for the Professional Edition PRO
1. TOP COUNTRIES TO SOURCE YOUR PRODUCT
2. TOP PRODUCING COUNTRIES
3. TOP EXPORTING COUNTRIES
4. LOW-COST EXPORTING COUNTRIES
6. MOST PROMISING OVERSEAS MARKETS

Choosing the Best Countries to Boost Your Exports
This Chapter is Available Only for the Professional Edition PRO
1. TOP OVERSEAS MARKETS FOR EXPORTING YOUR PRODUCT
2. TOP CONSUMING MARKETS
3. UNSATURATED MARKETS
4. TOP IMPORTING MARKETS
5. MOST PROFITABLE MARKETS
7. PRODUCTION

The Latest Trends and Insights into The Industry
1. PRODUCTION VOLUME AND VALUE
8. IMPORTS
The Largest Import Supplying Countries
1. IMPORTS FROM 2012–2023
2. IMPORTS BY COUNTRY
3. IMPORT PRICES BY COUNTRY
9. EXPORTS
The Largest Destinations for Exports
1. EXPORTS FROM 2012–2023
2. EXPORTS BY COUNTRY
3. EXPORT PRICES BY COUNTRY
10. PROFILES OF MAJOR PRODUCERS

The Largest Producers on The Market and Their Profiles
This Chapter is Available Only for the Professional Edition PRO
LIST OF TABLES
1. Key Findings In 2023
2. Market Volume, In Physical Terms, 2012–2023
3. Market Value, 2012–2023
4. Per Capita Consumption In 2012-2023
5. Imports, In Physical Terms, By Country, 2012–2023
6. Imports, In Value Terms, By Country, 2012–2023
7. Import Prices, By Country Of Origin, 2012–2023
8. Exports, In Physical Terms, By Country, 2012–2023
9. Exports, In Value Terms, By Country, 2012–2023
10. Export Prices, By Country Of Destination, 2012–2023
LIST OF FIGURES
1. Market Volume, In Physical Terms, 2012–2023
2. Market Value, 2012–2023
3. Market Structure – Domestic Supply vs. Imports, In Physical Terms, 2012-2023
4. Market Structure – Domestic Supply vs. Imports, In Value Terms, 2012-2023
5. Trade Balance, In Physical Terms, 2012-2023
6. Trade Balance, In Value Terms, 2012-2023
7. Per Capita Consumption, 2012-2023
8. Market Volume Forecast to 2030
9. Market Value Forecast to 2030
10. Products: Market Size And Growth, By Type
11. Products: Average Per Capita Consumption, By Type
12. Products: Exports And Growth, By Type
13. Products: Export Prices And Growth, By Type
14. Production Volume And Growth
15. Exports And Growth
16. Export Prices And Growth
17. Market Size And Growth
18. Per Capita Consumption
19. Imports And Growth
20. Import Prices
21. Production, In Physical Terms, 2012–2023
22. Production, In Value Terms, 2012–2023
23. Imports, In Physical Terms, 2012–2023
24. Imports, In Value Terms, 2012–2023
25. Imports, In Physical Terms, By Country, 2023
26. Imports, In Physical Terms, By Country, 2012–2023
27. Imports, In Value Terms, By Country, 2012–2023
28. Import Prices, By Country Of Origin, 2012–2023
29. Exports, In Physical Terms, 2012–2023
30. Exports, In Value Terms, 2012–2023
31. Exports, In Physical Terms, By Country, 2023
32. Exports, In Physical Terms, By Country, 2012–2023
33. Exports, In Value Terms, By Country, 2012–2023
34. Export Prices, By Country Of Destination, 2012–2023