Thailand: Watermelon Market 2025

Watermelon Market Size in Thailand

The Thai watermelon market reached $X in 2022, remaining relatively unchanged against the previous year. Overall, consumption, however, saw a abrupt slump. Over the period under review, the market hit record highs at $X in 2012; however, from 2013 to 2022, consumption failed to regain momentum.

Watermelon Production in Thailand

In value terms, watermelon production reached $X in 2022 estimated in export price. Over the period under review, production, however, recorded a abrupt downturn. The most prominent rate of growth was recorded in 2017 when the production volume increased by 49%. Over the period under review, production hit record highs at $X in 2012; however, from 2013 to 2022, production failed to regain momentum.

In 2022, the average yield of watermelons in Thailand dropped slightly to X tons per ha, remaining relatively unchanged against the previous year's figure. The yield figure increased at an average annual rate of +2.4% over the period from 2012 to 2022; the trend pattern remained relatively stable, with somewhat noticeable fluctuations throughout the analyzed period. The growth pace was the most rapid in 2013 when the yield increased by 17%. Over the period under review, the average watermelon yield hit record highs at X tons per ha in 2021, and then shrank in the following year. Despite the increased use of modern agricultural techniques and methods, future yield figures may still be impacted by adverse weather conditions.

The watermelon harvested area in Thailand was estimated at X ha in 2022, remaining stable against the previous year's figure. In general, the harvested area, however, recorded a abrupt slump. The growth pace was the most rapid in 2014 when the harvested area increased by 13%. The watermelon harvested area peaked at X ha in 2012; however, from 2013 to 2022, the harvested area failed to regain momentum.

Watermelon Exports

Exports from Thailand

For the ninth year in a row, Thailand recorded growth in overseas shipments of watermelons, which increased by 30% to X tons in 2022. Overall, exports continue to indicate significant growth. The most prominent rate of growth was recorded in 2019 with an increase of 218%. Over the period under review, the exports reached the maximum in 2022 and are expected to retain growth in the near future.

In value terms, watermelon exports surged to $X in 2022. In general, exports showed a significant expansion. The growth pace was the most rapid in 2019 with an increase of 101% against the previous year. Over the period under review, the exports hit record highs in 2022 and are expected to retain growth in the immediate term.

Exports by Country

Singapore (X tons), Malaysia (X tons) and Myanmar (X tons) were the main destinations of watermelon exports from Thailand, together comprising 72% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Myanmar (with a CAGR of +111.9%), while the other leaders experienced more modest paces of growth.

In value terms, Singapore ($X), Malaysia ($X) and Russia ($X) appeared to be the largest markets for watermelon exported from Thailand worldwide, together comprising 57% of total exports. Myanmar, Saudi Arabia, Cambodia, Lao People's Democratic Republic and the United Arab Emirates lagged somewhat behind, together accounting for a further 42%.

Among the main countries of destination, Myanmar, with a CAGR of +122.8%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average watermelon export price stood at $X per ton in 2022, increasing by 5.8% against the previous year. Overall, the export price, however, continues to indicate a perceptible contraction. The most prominent rate of growth was recorded in 2017 an increase of 48%. Over the period under review, the average export prices attained the maximum at $X per ton in 2012; however, from 2013 to 2022, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the United Arab Emirates ($X per ton), while the average price for exports to Lao People's Democratic Republic ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Saudi Arabia (+16.0%), while the prices for the other major destinations experienced more modest paces of growth.

Watermelon Imports

Imports into Thailand

After three years of growth, overseas purchases of watermelons decreased by -98.9% to X kg in 2019. Over the period under review, imports continue to indicate a dramatic curtailment. The pace of growth appeared the most rapid in 2018 with an increase of 671%. As a result, imports reached the peak of X tons, and then reduced remarkably in the following year.

In value terms, watermelon imports reduced dramatically to $X in 2019. In general, imports faced a precipitous setback. The most prominent rate of growth was recorded in 2018 when imports increased by 647%. Imports peaked at $X in 2012; however, from 2013 to 2019, imports failed to regain momentum.

Imports by Country

In 2019, Myanmar (X kg) was the main supplier of watermelon to Thailand, accounting for a approx. 100% share of total imports.

From 2012 to 2019, the average annual rate of growth in terms of volume from Myanmar totaled -46.8%.

In value terms, Myanmar ($X) constituted the largest supplier of watermelons to Thailand.

From 2012 to 2019, the average annual rate of growth in terms of value from Myanmar totaled -42.5%.

Import Prices by Country

In 2019, the average watermelon import price amounted to $X per ton, picking up by 85% against the previous year. In general, import price indicated a pronounced increase from 2012 to 2019: its price increased at an average annual rate of +2.4% over the last seven years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

As there is only one major supplying country, the average price level is determined by prices for Myanmar.

From 2012 to 2019, the rate of growth in terms of prices for Myanmar amounted to +8.0% per year.

Source: IndexBox Platform

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