Tunisia: Book And Brochure Market 2024

Book And Brochure Market Size in Tunisia

The Tunisian book and brochure market surged to $X in 2022, with an increase of 39% against the previous year. The market value increased at an average annual rate of +2.7% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Book And Brochure Production in Tunisia

In value terms, book and brochure production stood at $X in 2022 estimated in export price. Over the period under review, production, however, saw a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 with an increase of 30% against the previous year. Over the period under review, production hit record highs at $X in 2014; however, from 2015 to 2022, production failed to regain momentum.

Book And Brochure Exports

Exports from Tunisia

In 2022, book and brochure exports from Tunisia declined rapidly to X units, with a decrease of -78.2% against the year before. In general, exports continue to indicate a deep contraction. The pace of growth was the most pronounced in 2021 when exports increased by 442% against the previous year. As a result, the exports reached the peak of X units, and then declined markedly in the following year.

In value terms, book and brochure exports dropped significantly to $X in 2022. Over the period under review, exports showed a abrupt curtailment. The pace of growth was the most pronounced in 2021 with an increase of 195%. Over the period under review, the exports reached the peak figure at $X in 2012; however, from 2013 to 2022, the exports failed to regain momentum.

Exports by Country

Morocco (X units), Mauritania (X units) and France (X units) were the main destinations of book and brochure exports from Tunisia, with a combined 63% share of total exports. Senegal, Niger, Burkina Faso, Egypt, Libya, Algeria and the United Arab Emirates lagged somewhat behind, together accounting for a further 31%.

From 2012 to 2022, the biggest increases were recorded for Niger (with a CAGR of +109.0%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Morocco ($X), Niger ($X) and France ($X) appeared to be the largest markets for book and brochure exported from Tunisia worldwide, together comprising 52% of total exports.

Niger, with a CAGR of +75.4%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average book and brochure export price stood at $X per unit in 2022, with an increase of 80% against the previous year. Overall, the export price enjoyed tangible growth. The growth pace was the most rapid in 2014 an increase of 101% against the previous year. As a result, the export price reached the peak level of $X per unit. From 2015 to 2022, the average export prices remained at a lower figure.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Niger ($X per unit), while the average price for exports to Burkina Faso ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Burkina Faso (+6.5%), while the prices for the other major destinations experienced more modest paces of growth.

Book And Brochure Imports

Imports into Tunisia

In 2022, approx. X units of books, brochures and similar printed matter were imported into Tunisia; with an increase of 354% on the previous year. In general, imports recorded strong growth. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, book and brochure imports soared to $X in 2022. Over the period under review, imports showed a resilient expansion. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2022, Turkey (X units) constituted the largest book and brochure supplier to Tunisia, accounting for a 80% share of total imports. Moreover, book and brochure imports from Turkey exceeded the figures recorded by the second-largest supplier, Lebanon (X units), more than tenfold. The UK (X units) ranked third in terms of total imports with a 4.1% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Turkey amounted to +165.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Lebanon (-7.0% per year) and the UK (-4.9% per year).

In value terms, Turkey ($X) constituted the largest supplier of books, brochures and similar printed matter to Tunisia, comprising 57% of total imports. The second position in the ranking was taken by the UK ($X), with a 17% share of total imports. It was followed by Lebanon, with a 12% share.

From 2012 to 2022, the average annual rate of growth in terms of value from Turkey totaled +127.2%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (-4.8% per year) and Lebanon (-3.3% per year).

Import Prices by Country

In 2022, the average book and brochure import price amounted to $X per unit, reducing by -61.7% against the previous year. Over the period under review, the import price saw a deep reduction. The pace of growth was the most pronounced in 2021 when the average import price increased by 76% against the previous year. As a result, import price reached the peak level of $X per unit, and then declined markedly in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per unit), while the price for Turkey ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+15.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform